Activity plan for the 10th Home Building Materials Expo

Activity plan for the 10th Home Building Materials Expo

Exhibition time: September 22-24, 2017

Exhibition location: Louxing Plaza

Organizer: Loudi Interior Decoration Association

Exhibition theme: Family blog leads a better life

Sponsor: Loudi Weixing Management

Co-organizer:

1. Overview

Looking back on the past years, the first Loudi Home Expo was successfully held in 2008 and has gone through ten years of ups and downs. Through continuous careful planning and organization by the organizing committee, there are more than 60 exhibitors in each exhibition, with transaction amounts exceeding 10 million yuan. The exhibition scope covers furniture and home furnishings, decoration design, sanitary ware, ceramics, flooring, and wall cabinets. Sliding doors, hardware, paint, household appliances, integrated cabinets and many other categories. The good exhibition results have been well received by all walks of life. At present, the Home Expo has become the most authoritative and most recognized home improvement brand exhibition in the Loudi home building materials industry. The concept of "go to home expos for decoration" continues to expand among the people.

"The 10th Loudi Home Building Materials Expo 2017" will have the theme of "Home Expo Leading a Better Life". Based on the successful experience of previous home expos, the organizing committee boldly innovated and used a variety of novel and creative forms to attract the attention of the general public, thereby achieving a double harvest of sales and publicity for exhibitors and brands. Establish the perfect combination of home decoration culture brand and sales; the exhibition firmly adheres to the "win-win" exhibition concept for consumers and exhibitors, and continues the service and responsibility purpose of "creating maximum value for customers". Comprehensive innovation in exhibition scale and exhibition creativity; overall improvement and upgrade in exhibition services and professional audiences; extensive advertising and multi-level cooperation with media and exhibitors, and new efforts to create a complete home decoration industry chain to provide consumers with We hope to create a truly "one-stop shopping" exhibition for everyone.

The Organizing Committee of this Home Expo will also cooperate with mainstream media such as Loudi Daily to track and report the latest developments of the Home Expo throughout the entire process through special production and exclusive interviews with exhibitors; and carry out "Industry experts explain home decoration knowledge to build a beautiful future" "Life" as the theme lecture, opened a "model house special bus"; organized a "home decoration intention group"; carried out various preferential activities such as "sign an order to receive electrical appliances", "limited time sales", etc., in order to correctly guide consumption and activate the entire home building materials market.

2. Exhibition activities

1. Carry out “Industry experts explain home decoration knowledge to build a better life” to enhance the visibility of exhibitors;

2. Organize home decoration and building materials The intention group integrates the current consumers in Loudi who have needs for home decoration and purchasing building materials, and goes to major decoration companies for consultation and intention group purchase. On the one hand, it brings more effective customers to the exhibitors' exhibition sites, and on the other hand, it also provides consumers with preferential and convenient services;

3. Relying on the advantages of the exhibition, consumers signed orders during the three days of the exhibition By placing a deposit, you will have the opportunity to receive corresponding brand home appliances from the organizing committee, which will truly benefit consumers. At the same time, it mobilizes consumers' enthusiasm for purchasing and jointly creates a purchasing atmosphere in the home decoration market.

4. During the exhibition, the organizing committee will set up a home decoration and building materials consultation service desk, inviting senior experts in the industry to answer various questions that consumers have during the decoration and purchase of building materials; at the same time, the organizing committee will cooperate with major The decoration company opened a "model house through train" on site to provide consumers with one-stop convenient service.

5. All consumers who come to the exhibition and sign orders will receive surprise gifts.

6. A large collection of discounts, one-stop shopping, and multiple discounts launched by well-known home furnishing, decoration, and building materials companies to seek greater discounts for consumers. Home furnishing, building materials, furniture, home appliances, design, through-train decoration of model houses, home decoration and building materials consultation, home fashion press conferences, etc. all in one step. Save consumers worry, effort and money.

3. Theme activities:

1. Grand opening ceremony: 9:58 am on September 22, 2017. It is planned to invite city leaders, the Municipal Real Estate Administration Bureau and the Municipal Civil Affairs Bureau , heads of sponsoring and co-organizing units attended.

2. Talent show of major companies: 10 exhibiting companies are selected for talent show.

3. Design competition: Each booth is designed by the Designer Professional Committee of the Municipal Interior Decoration Association, and the first, second and third prizes are selected to create a strong atmosphere of on-site home decoration design.

4. Lucky Draw

During the exhibition, all owners and customers participating in this event can go to the association booth to participate in the on-site draw with their prepayment receipt and copy of the signed contract. The winning rate is 100. There will be 1 first prize: as long as the contracted customer draws the first prize, he will be awarded an electrical appliance worth 3,000 yuan; there will be 2 second prizes: an electrical appliance worth 2,000 yuan; there will be 3 third prizes: An electrical appliance worth RMB 1,000 will be awarded; Lucky Prize: Multiple winners will be awarded an exquisite gift.

IV. Exhibition Scope

Home Decoration Exhibition Area: Interior decoration corporate image display and business consultation.

Building and decoration materials exhibition area: flooring, ceramics, sanitary ware, kitchen and bathroom, doors and windows, hardware lighting, stairs, etc. Household products and home accessories exhibition area: furniture, integrated wardrobes, craft mattresses, bedding, curtain fabrics, decorative crafts and other related products.

Electrical product exhibition area: various household appliances, kitchen and bathroom appliances, etc.

5. Exhibition time

Exhibition time: September 20, 2017 - September 21, 2017

Exhibition time: September 22, 2017 - —24th (exhibition period 3 days)

Exhibition dismantling time: September 24, 2017? 18:00

6. Exhibition publicity and promotion

Overall Publicity and promotion will be based on the theme of the exhibition, and will be promoted from multiple angles and in all directions at every stage. This exhibition adopts the form of 360-degree publicity, that is, through various media such as print newspapers, TV stations, radio stations, traffic light outdoor media, large outdoor media, electronic display screens, promotional leaflets, key communities, and WeChat. ***Together we will carry out three-dimensional publicity, reporting and promotion of this exhibition. At the same time, based on the breadth and depth of publicity, we also conducted planned, step-by-step, and focused publicity reports on the entire pre-exhibition preparations, live interviews and reports during the exhibition, and post-exhibition follow-up reports.

Print media

1. Make full use of "Loudi Daily", the party and government organ and the most powerful mainstream media, for comprehensive publicity. Plan 2 and a half pages, and use countdown (20 days), news reports, special reports on the home expo, etc. to promote all-round and multi-angle highlights and advantages of this expo, making this expo deeply rooted in the hearts of the people.

2. Organize a dedicated team to deliver information, product information, and preferential information to consumers and reserved customer groups in building materials markets, shopping malls, key communities, target consumer groups, and dozens of well-known building materials brands. For key communities, arrange personnel to carry out key tracking and pre-event publicity, and for non-key communities, arrange personnel to carry out single-page delivery.

TV media

5. Loudi TV station will broadcast expo advertisements for 10 days, 2 to 3 times a day during prime time.

6. TV station set-top box start-up advertisement for 15 days.

Outdoor advertising

7. Large-scale outdoor advertisements are arranged on the Shanghai-Kunming Expressway Link, the Changshao-Lou Expressway Link and major urban sections.

8. Cooperate with the Great Vision Cultural Communication Company to carry out outdoor advertising at urban traffic lights.

Publish news in WeChat group

9. Publish information through the new media WeChat Moments to attract more customers to participate in this event. We publish information through multiple WeChat groups established over the years.

10. With many years of rich experience in organizing exhibitions and in-depth understanding of the home building materials market, point-to-point publicity and invitations will be sent to more than a dozen stores. Before the meeting, newspapers, TV, outdoor and other media will also be used Publish conference news on the website to form a social focus

7. Exhibition investment: investment returns

1. Enterprise participation standards:

Furniture, building materials, booths Area of ??4 meters × 4 meters: 5,000 yuan;

Home decoration and booth area of ??4 meters × 7 meters: 10,000 yuan.

●Return terms

(1) On-site category

1. Provide 1 booth, each booth standard: (see the booth allocation map for dimensions); /p>

2. At the event site, one free floating balloon with a banner wishing the event a complete success will be made and hung;

3. On the background board of the main venue, communicate with the organizer and organizer The units are marked with the names and LOGOs of the exhibiting companies;

4. Large wall advertisements are arranged at the exhibition site, and each participating brand can enjoy them for free.

(2) Publicity category

5. The name and LOGO of the exhibitor will appear in 30,000 external publicity leaflets;

6. Loudi Interior Decoration Network The WeChat public platform of the Loudi Interior Decoration Association will cover and promote this event throughout the entire process;

7. Recommend a LOGO for the brand on the internal page of the Loudi Interior Decoration Network for one year.

8. Multiple outdoor billboards in busy areas to promote the Home Expo;

9. WeChat mass messaging and WeChat support activities to introduce the Home Expo;

10 , held in the outdoor Feizi Advertising Expo.

2. Co-organizer? 30,000 yuan

Appearance form: Co-organizer of the 10th Home Expo 2017

● Return terms

(1) Honorary Category

1. The enterprise will become the "Co-organizer of the 10th Home Expo 2017";

2. Invite a main leader of the special co-organizer to serve as Member of the organizing committee of this event.

(2) On-site category

1. Provide a booth area of ??28 square meters, booth standard and location: (see the booth allocation map for dimensions);

2. At the event site, 2 floating balloons with banners marking the success of the event will be produced and hung for free;

3. Set up a banner with the message "*****congratulations on the event" outside the main venue 1 rainbow door (made according to the actual size of the venue);

4. The name of the co-organizer is marked on the background board of the main venue alongside the organizer and organizer;

(3) Publicity category

6. The name of the co-organizing company appears in 30,000 external publicity leaflets;

7. The Loudi Interior Decoration Network and the WeChat public platform of the Municipal Interior Decoration Association will report and publicize the whole process Promote this event;

8. Recommend a LOGO for the homepage brand of Loudi Interior Decoration Network for 1 year;

9. Multiple outdoor billboards in prosperous areas to promote the launch of the Home Expo ;

10. WeChat group messaging and WeChat support activities to introduce the Home Expo;

11. Outdoor fly-word advertising to promote the Home Expo;

12. All news promotions and advertising promotions in the news media shall be marked as "co-organizers" for concurrent publicity;

13. Launch the company's image spokesperson or company slogan at the opening ceremony.

3. 60,000 yuan for the sponsoring unit

Appearance form: the sponsoring unit of the 10th Home Expo in 2017

●Return Regulations

　(1) Honorary Category

1. The enterprise will become the title sponsor of the 10th Home Expo in 2017;

2. Invite a major sponsor of the enterprise The leaders serve as members of the organizing committee of this event and attend the opening ceremony, press conference and other related activities on the same stage with the city leaders;

3. Naming form: "xxx" 2017 Loudi 10th Home Building Materials expo. (2) On-site category

4. Provide a booth area of ??35 square meters at a prominent location at the event site, booth standard: (see the booth allocation map for dimensions);

5. On-site event, free of charge Make 4 floating balloons with banners wishing the event a complete success;

6. Set up 2 rainbow gates with the message "*****congratulations on the convening of the event" outside the main venue (Made according to the actual size of the venue);

7. The name of the sponsoring unit will be marked on the background board of the main venue alongside the organizer and organizer;

(3) Publicity

9. The name of the co-organizing company appears in 30,000 external publicity leaflets;

10. The Loudi Interior Decoration Network and the WeChat public platform of the Loudi Interior Decoration Association reported and promoted this event;

11. Loudi Interior Decoration Network recommends a LOGO for the homepage brand for one year;

12. Multiple outdoor billboards in prosperous areas promote the launch of the Home Expo;

13. WeChat mass messaging and WeChat support activities to introduce the Home Expo;

14. Publicize the Home Expo through outdoor fly-word advertising;

15. News media All news promotions and advertising promotions are marked as "sponsored units" for concurrent publicity;

16. Launch the company's image spokesperson or company slogan at the opening ceremony;

17. Colored flags at the venue 100 sides.

(4) The price of sponsors in other ways is negotiable

8. Contact information

Contact unit: Loudi 10th Home Building Materials Expo Organizing Committee

Contact person:

Tan Chunzhen: 15115875658

Li Aijun: 15907389133

Office phone: ? 0738—6693555

Loudi Organizing Committee of the 10th Home Building Materials Expo

August 5, 2017