Learn to be a businessman with traditional cultural temperament and wisdom!

The Chinese have a long history of doing business, and their business culture is extensive and profound. During the long period of business activities, they have gradually cultivated the "secret" business strategies of Chinese businessmen, which are summarized as the "Ten Tips for Doing Business." ?

1. How to win by knowing the terrain and choosing the terrain to make money?

The Art of War says: "The terrain is the help of soldiers. Anticipate the enemy's victory, plan the dangers, far and near, and the general will This is the way. He who knows this and uses war will win, and he who does not know this and uses war will lose." It can be seen that terrain is important to combat, and a general must pay attention to it. Doing business is like fighting, and shopping malls are like battlefields. Businessmen are like generals commanding thousands of troops. A wise general will often occupy favorable terrain and ultimately win the war. ?

As a great strategist during the Spring and Autumn and Warring States periods, Fan Li was well versed in this. From a strategist's perspective, he believed that Tao Di was "the center of the world with all the princes connected" and it was an ideal place for trade in goods. So he chose Tao land as a marketing point. Sure enough, in nineteen years, he made three fortunes and became a wealthy businessman. From this, the reputation of "Tao Zhugong" became famous in ancient and modern times and left a mark in history.

According to "Historical Records: Biography of Huo Shi", after the Qin State destroyed the Zhao State, it implemented an immigration policy. At that time, many people bribed officials and refused to move and asked to stay where they were. Only the wealthy businessman Zhuo family He asked to move to the farther "Under the Wen Mountain" because he liked the fertile land, rich products, honest folk customs, residents who were keen on buying and selling, and easy development of commerce. A few years later, Zhuo became a world-famous rich man. This concept of "not only choosing the right time, but also choosing the right place" has been accepted by later generations of businessmen.

Yangzhou, Jiangsu, "the famous capital of Huaizuo and the best place in Zhuxi", is located at the crossroads between the north and the south, with developed transportation, convenient water transportation, and frequent goods exchanges. The land was fertile and rich in tea, salt, silk, and silk. Many merchants came here, and merchants from Qin and Shanxi settled and operated here. It was from here that the famous Huizhou merchants started to dominate the world. ?

2. Buy when it is cheap, sell when it is expensive?

? Fan Li and Bai Gui, the ancestor of Shang Dynasty, believe that "buy when it is cheap, even if it is expensive, it is already cheap; when it is expensive, it is cheap" Sell, although it is cheap, it is already expensive." Emphasizes that businessmen should be good at seizing business opportunities, seizing the opportunity, and buying and selling without losing the opportunity. Business profits come from the difference between buying and selling prices. Once you find that the opportunity to buy or sell has arrived, you must "follow the trend like a beast or a bird of prey" and make a prompt decision. ? During the time of Wei Wenhou, the Chinese people paid attention to farming, but Bai Gui was willing to watch the changes of opportunities. When the grain harvest was good, he bought grain and sold silk paint. When silk became available, he purchased large quantities of silk and sold grain. ?

He once said: "In business, I am as strategist as Yi Yin and Jiang Taigong, as good at judgment as Sun Bin and Wu Qi, and as good as Shang Yang in law enforcement. Some people's Wisdom cannot adapt to changes, bravery cannot make prompt decisions, kindness cannot make appropriate choices, and stubbornness cannot adhere to principles. Therefore, I will not teach such a person the way of management from me." This passage will master him. The "timing" and "smart judgment" of the timing of buying low and selling high are vividly explained. Bai Gui's business principles and experience were praised by later generations of businessmen. He relied on his own business strategy and carefully managed the business, so that his family accumulated a lot of money.

3. Can you predict the future and make money?

During the Spring and Autumn Period, Gou Jian, the king of Yue, was ashamed of his country's subjugation. Purchased a large amount of grain from Wu State. In the second year, the state of Wu was severely short of food, and the people were in dire straits. The hungry people had no food to eat, and there were many complaints. The state of Yue took the opportunity to raise troops to destroy the state of Wu. God will not let you down if you work hard. The King of Yue finally became a hegemon and became one of the "Five Hegemons of the Spring and Autumn Period". Here King Gou Jian of Yue was doing a big business. What he made was not gold and silver, but a country and the hegemony that dominated the world. It is a successful example of the application of merchant methods in politics.

"Yi Jian Zhi" records that during the Song Dynasty, there was a fire in Lin'an City, which "affected the fish pond." The shop of a businessman named Pei also caught fire, but he did not put out the fire. Bring some money and recruit manpower to go out of the city to purchase bamboo, wood, bricks, reeds, rafters, rafters and other building materials. After the fire, everything was in ruins, and building materials were in hot demand on the market. At this time, Pei's merchants took advantage of the opportunity to make a fortune, earning dozens of times the value of the shop. At the same time, they also satisfied the needs of the market and the market. the needs of the people. "You can catch a glimpse of a leopard through a tube." Keen observation and accurate judgment are the never-ending source of wealth for businessmen, and they are also one of the necessary abilities for businessmen.

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4. With small profits but quick turnover, no one dares to be noble?

Ji Ran, a great business theorist in the pre-Qin Dynasty, believed that "the most noble will turn against the lowly, and the lowly at the bottom will turn against the noble." ?

, advocates that "what is valuable is like dung, and what is cheap is like pearls and jade"? Sima Qian once said: "Buying three yuan when you are greedy, and five yuan when you are cheap" means that a businessman who is greedy for heavy profits can only make a profit of 30%, while a businessman who makes small profits but sells it quickly can make a profit of 50%. "Yu Ion" records: There were three businessmen selling the same product in the market. One of them lowered the price and sold it to many buyers, so he made a fortune within a year. The other two refused to sell at a lower price, so they made huge profits. Far less than the former. ?

? ? Zhang Liang, the counselor of Liu Gang, the founder of the Han Dynasty, was a student of Huang Shigong in his early years. He sold scissors to people during the day and came back to study at night. Later, he felt that there was not enough time to study, so he divided the scissors into upper and middle ones. , the next three grades, the price of the upper grade remains unchanged, the price of the middle grade is one penny less than the original price, and the price of the lower grade is two pennies less. As a result, it only took half a day to sell twice as many scissors as usual, earn twice as much money as before, and spend more time studying than before. Therefore, there is a folk proverb: Zhang Liang sells scissors. ——High and low are the same thing. ?

5. The carvings are red and green, and the customers are attracted?

"Yanjing Miscellaneous Notes" contains: "The stores in the capital city are simple and elegant, the carvings are red and green, and the windows are embroidered. "Some shop signs are hung high, and colorful brocade lanterns are lit at the door of every house at night, illuminating the street as if it were daytime. Some shops display calligraphy and paintings to promote products, as well as paintings and calligraphy by celebrities, which is arty. In this way, we can sublimate the taste of the store and increase the customer's return rate. There are also some teahouses, restaurants, and hotels that specially arrange musical instrument performances and storytelling to entertain guests. In a noodle shop in Hangzhou, the capital of the Song Dynasty, as soon as a customer entered the shop and sat down, the waiter immediately came to ask the customer what he wanted, "in compliance with the customer's instructions and without making any mistakes." Operators deeply understand that luxurious decoration reflects the strength of a store, so the store is designed with painted pillars and carved beams, which is antique and magnificent, and goes to great lengths to cater to wealthy businessmen and ladies "for elegance." consumer psychology. When it comes to service, you are greeted with a smile when you enter, and you are greeted with a nod when you go out. These methods of treating guests like gods, coupled with the noble and elegant decoration, make many customers "feel like sitting in the spring breeze" and "fall in love at first sight", so they linger and never tire of visiting. ?

6. Taking righteousness as profit and pursuing righteousness to avoid wealth?

During the Qing Dynasty, there was a businessman named Shu Zungang, who was good at calculating and weighing. In his spare time from doing business, he liked to read the Four Books and the Five Classics and apply the principles in the books to doing business. He once said: "Money is like a spring, just like a flowing spring." He also said: "As for people, the way to make money is to use righteousness as a benefit and not to benefit from profit. If the country is like this, let alone wealth."

Huizhou businessman Li Dahao warned his successors: "Wealth comes from the Tao, and profit comes from righteousness." In this way, we should be strict with ourselves and "regard unjust wealth as floating clouds." Confucius said: "A gentleman loves money and gets it in a proper way." Obtaining profits through righteousness will lead to wealth and prosperity; sacrifice righteousness to obtain profits. If "righteousness" is lost, "profit" will not be obtained. Businessmen should be warned against this. "A house that accumulates good deeds will always be happy; a house that accumulates bad deeds will always have disaster." If an operator has long-term rationality and wisdom, he will not use bad and despicable means to make profits; he will use bad means to make profits. In any business, profits will eventually be lost.

7. A man with long sleeves is good at dancing, and a lot of money is a good man.

"Han Feizi·Five Idiots" said: "The proverb says: 'A man with long sleeves is good at dancing, and a lot of money is good at business'. This saying means he has a lot of money. "Easy for work." The word "good" is emphasized here. If funds are insufficient, you must be good at using them. The purpose of use is to make profits. Only when funds and commodities circulate continuously can profits roll in. When dealing with goods, we must be "finished", that is, the stored goods must be in good condition, and "don't leave spoiled goods that are eaten"; when handling funds, we must be "interest-free currency", which means that the currency must not be stagnant, and "the currency should be used as it is." "It flows like running water." When money and commodities circulate, buying and selling becomes viable. Shen Kuo of the Song Dynasty gave an example: If one hundred thousand yuan of capital is not turned over, "even if it is a hundred years old, it will be one hundred thousand." ?

8. A clever plan can defeat the soldiers and make a fortune?

? Military strategists often say: "If the three armies have no clever soldiers, they will not be able to compete with others for profit." "Any warrior, Use the right combination to win with the unexpected." Sima Qian said in "Historical Records: Biography of Huozhi": "The right way to manage life is the right way, and the rich must use strange methods.

"The book also lists merchants such as Yong Bo who sells grease and Zhuo who sells meat products. They all became rich by mastering their own skills and selling rare goods. The same is true for the "Zhang Xiaoquan Scissor Shop" in later generations. Shanxi in the Qing Dynasty A Cao businessman in Taigu County one year saw that sorghum trees were growing with tall stems and large ears, and they were very lush. However, he felt something was strange. He broke off a few stems and took a look and found that there were pests in the stems. So he arranged to buy a large amount of sorghum trees overnight. At that time, most people thought that a good harvest was coming, so they sold large quantities of sorghum. As a result, many of the sorghums were eaten by pests when they were ripe, and the sorghum harvest failed. ?

9. Be prepared for danger in times of peace. What's the best way to avoid danger?

? "Book of Books" says: "Be prepared for danger when you are in peace. If you think about it, you will be prepared. If you are prepared, you will be safe." "The Book of Han: The Biography of Xifu Gong" says: "Although the world is at peace and forgets about war, it will be in danger." "Businessman Li Zuli" was diligent and diligent, and he could use even the smallest bits of bamboo or sawdust, and his business started from day one, but his home was burned down." In the late Qin Dynasty, there was a businessman of the Ren family who "tried to be frugal" and asked his family to "not do official business. You must not drink, eat, or eat meat.” Ancient records on business and financial management also include: “In business, you must be diligent and don’t be lazy. Being lazy will make everything useless; spending money must be frugal and don’t be extravagant. If you are extravagant, you will run out of money.” It can be seen that businessmen should be diligent and thrifty in times of peace and should not forget about dangers. Having less happiness and more worries will bring businessmen into a better situation. ?

, Select people according to their power, and employ them with sincerity?

Sun Tzu said: "To plan for profit and listen, it is to use the power to support it." Those with power control power because of profit. Therefore, those who are good at fighting must seek power and not blame others, so they can choose people to gain power." During the Spring and Autumn Period and the Warring States Period, there was a businessman named Dao Xian from Qi State. Businessmen at that time were generally unwilling to hire people with quick minds to do things. , only the Dao family specially used this kind of people, gave them generous rewards and full trust, and let them do it boldly. These hired workers worked very hard and were very good.

Suzhou in the Ming Dynasty. There is a grocery store called Sun Chunyang. The store is divided into north and south warehouses, seafood rooms, pickled meat rooms, sauce rooms, and candle rooms. The seller takes a ticket from the counter and delivers it to each room, and the manager Those who control it. A small summary every day and a big summary every year. From the Ming Dynasty to the Qianlong period of the Qing Dynasty for more than two hundred years, descendants still enjoyed the benefits, and no one with another surname could succeed him. "In a place like Suzhou, where there are many shops, Sun Chunyang's grocery business has been able to prosper for more than 200 years. The secret of his success must be due to his sincerity in employing people and strict store regulations. Hu Rongming, a Guizhou merchant during the Daoguang period of the Qing Dynasty, was in Jiangxi He has been in business for more than 50 years, and because of his sincerity and integrity, he has a great reputation. In his later years, when he quit his business and returned to his hometown, someone asked him to "rent his name for a lot of money", but he refused.