Product Promotional Posters-What are the text arrangement techniques for product promotion posters?

How to make a promotional poster

The method of making a promotional poster is as follows for reference:

Method/Step 1:

Create a beautiful poster To create a poster, you must first clarify the theme of the poster and collect relevant pictures and text materials based on the theme. Determine the content of the product or activity to be promoted by the poster, draft a promotional slogan or promotional introduction, and prepare for the production of the poster.

Method/Step 2:

After selecting the materials according to the determined title, it is necessary to organize and modify the materials and apply them to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to the "sea", the background color can be blue or a pattern background related to the sea. Making the poster background tangential to the subject is essential to making a beautiful poster.

Method/Step 3:

After determining the background color of the poster, you need to layout the overall layout of the poster, that is, clarify where to place pictures and where to place text. You need to draw the overall layout diagram on a blank piece of paper to provide reference for later typesetting. The layout should be as spaced as possible between pictures and text. The layout of the poster should not be too dense and should be appropriately detailed.

Method/Step 4:

According to the requirements of the layout, first format the text. Put the text that needs to be introduced into the corresponding layout, and change the font according to the overall style of the poster. Generally, the font we commonly use when making posters is pop font. This font is relatively relaxed but does not change the shape of the font itself. It is suitable for poster production in terms of both beauty and rigor. After designing the font, read it carefully to avoid unnecessary errors and grammatical errors.

Method/Step 5:

After formatting the text, you need to format the images. Paste the picture into the corresponding layout area. The picture you paste should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to adapt to the size of the entire layout and the text on the layout, and to maintain coordination between the two.

Method/Step 6:

After the background, text, and pictures are made, a poster is basically completed. But in order to make the poster more beautiful, we need to make adjustments based on the effect of the entire poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster, and highlight the eye-catching points of the poster. The adjustment is completed by designing an attractive title for the poster and placing the title appropriately in the layout. The font of the title should be the most eye-catching and the color should be the most prominent. What are the requirements for product poster design and production?

Poster design is a new profession formed with the development of the advertising industry based on the application of computer graphic design technology. The main feature of this professional technology is to use images, text, color, layout, graphics and other elements to express advertising, combined with the usage characteristics of advertising media, to use relevant design software on the computer to realize the purpose and intention of advertising. Art is a creative design activity or process.

There are many things to consider in the design of a good product promotion poster. Only by in-depth analysis of these elements can the product promotion function be better achieved. So what should you pay attention to when designing product promotion posters? The editor will give you a good introduction below.

1. The advertising slogan should be related to the corporate philosophy and product mainstream.

2. The corporate logo design should be consistent and always the most eye-catching. The corporate LOGO includes text, pictures, as well as the font tone and the size of the layout. They must be used from the beginning to the present. No matter how the paper size of the poster changes, its proportion cannot be changed.

3. The text descriptions and price indicators of each position must be in a fixed format. The price of the product is what customers value most and is a must-see. Price markers should be carefully designed, including frame style. Pay attention to the design of the arrows and match the frame graphics. The price point must be clear and must be clearly indicated by an arrow.

4. Don’t change the main color of the layout easily. Posters should catch more customers' attention, and don't change the main color of the poster as you like. Of course, it is certain that each schedule should highlight the rendering according to different themes, but you can add more color palette levels to the main color. Note that each level should have a harmonious transition, mainly reflected in brightness.

5. The layout format is relatively fixed. Layout format is one of the most important features after the main color, and it is also a factor for consumers to visually distinguish various types of posters. It is better to have small text than to save text.

In terms of layout design, certain lace and decorative patterns are indispensable, but they should not be too complicated.

For designers, poster design can be said to be the most exciting thing, because posters have various forms of expression, broad themes, few restrictions, emphasis on creativity and visual language, dots, lines, surfaces, etc. Pictures and text can be used in a flexible combination, and attention is also paid to plane composition and color composition.

Poster design is a new profession formed with the development of the advertising industry based on the application of computer graphic design technology. The main feature of this professional technology is to use images, text, color, layout, graphics and other elements to express advertising, combined with the usage characteristics of advertising media, to use relevant design software on the computer to realize the purpose and intention of advertising. Art is a creative design activity or process.

There are many things to consider in the design of a good product promotion poster. Only by in-depth analysis of these elements can the product promotion function be better achieved. So what should you pay attention to when designing product promotion posters? The editor will give you a good introduction below.

1. The advertising slogan should be related to the corporate philosophy and product mainstream.

2. The corporate logo design should be consistent and always the most eye-catching. The corporate LOGO includes text, pictures, as well as the font tone and the size of the layout. They must be used from the beginning to the present. No matter how the paper size of the poster changes, its proportion cannot be changed.

3. The text descriptions and price indicators of each position must be in a fixed format. The price of the product is what customers value most and is a must-see. Price markers should be carefully designed, including frame style. Pay attention to the design of the arrows and match the frame graphics. The price point must be clear and must be clearly indicated by an arrow.

4. Don’t change the main color of the layout easily. Posters should catch more customers' attention, and don't change the main color of the poster as you like. Of course, it is certain that each schedule should highlight the rendering according to different themes, but you can add more color palette levels to the main color. Note that each level should have a harmonious transition, mainly reflected in brightness.

5. The layout format is relatively fixed. Layout format is one of the most important features after the main color, and it is also a factor for consumers to visually distinguish various types of posters. It is better to have small text than to save text. In terms of layout design, certain lace and decorative patterns are indispensable, but they should not be too complicated.

For designers, poster design can be said to be the most exciting thing, because posters have various forms of expression, broad themes, few restrictions, emphasis on creativity and visual language, dots, lines, surfaces, etc. Pictures and text can be used in a flexible combination, and attention is also paid to plane composition and color composition.

Poster design is a new profession formed with the development of the advertising industry based on the application of computer graphic design technology. The main feature of this professional technology is to use images, text, color, layout, graphics and other elements to express advertising, combined with the usage characteristics of advertising media, to use relevant design software on the computer to realize the purpose and intention of advertising. Art is a creative design activity or process.

There are many things to consider in the design of a good product promotion poster. Only by in-depth analysis of these elements can the product promotion function be better achieved. So what should you pay attention to when designing product promotion posters? The editor will give you a good introduction below.

1. The advertising slogan should be related to the corporate philosophy and product mainstream.

2. The corporate logo design should be consistent and always the most eye-catching. The corporate LOGO includes text, pictures, as well as the font tone and the size of the layout. They must be used from the beginning to the present. No matter how the paper size of the poster changes, its proportion cannot be changed.

3. The text descriptions and price indicators of each position must be in a fixed format. The price of the product is what customers value most and is a must-see. Price markers should be carefully designed, including frame style. Pay attention to the design of the arrows and match the frame graphics. The price point must be clear and must be clearly indicated by an arrow.

4. Don’t change the main color of the layout easily. Posters should catch more customers' attention, and don't change the main color of the poster as you like. Of course, it is certain that each schedule should highlight the rendering according to different themes, but you can add more color palette levels to the main color. Note that each level should have a harmonious transition, mainly reflected in brightness.

5. The layout format is relatively fixed. Layout format is one of the most important features after the main color, and it is also a factor for consumers to visually distinguish various types of posters.

It is better to have small text than to save text. In terms of layout design, certain lace and decorative patterns are indispensable, but they should not be too complicated.

For designers, poster design can be said to be the most exciting thing, because posters have various forms of expression, broad themes, few restrictions, emphasis on creativity and visual language, dots, lines, surfaces, etc. Pictures and text can be used in a flexible combination, and attention is also paid to plane composition and color composition. What are the text arrangement techniques for product promotion posters?

Font selection

There are many font styles, just like smells and sounds, containing different emotions, meanings and relevance. If inappropriate fonts are used in posters, the effect of information transmission will be greatly reduced, or even become invalid information, affecting the conversion rate.

① The consumers and users of cars, razors, game equipment, etc. are mainly men. The product poster design can be based on the characteristics of men such as roughness and toughness, and choose fonts with thick strokes and full of power. Such as the square, bold and black simplified style, and the Hanyi Lingxin style simplified style.

② The consumers and users of women’s clothing, jewelry, skin care products, etc. are mainly women. The product poster design can be based on women’s elegant, soft, delicate, fashionable and other characteristics, and choose slender, curved, beautiful, and font shapes. Fonts with varying weights.

③ Promotional products usually need to convey very exciting and intense emotions to users, and this emotion coincides with the intense, impulsive and exciting characteristics of men, so in promotional posters, masculine Fonts are commonly used and are thick and conspicuous.

④Based on the characteristics of children such as being cute, interesting, round, lively, and naughty, baby product posters can use cute, round strokes, playful, and irregular fonts.

⑤The consumer groups of literary style clothing, jeans, etc. are mainly young people with a strong literary atmosphere. The poster design of its products can be based on the characteristics of this group of people such as comfort, quietness, and yearning for a slow life. Handwritten, retro and elegant fonts, etc.

Text arrangement

①The readability of text. The main function of text is to convey various information to the public. To achieve this purpose, the appeal effect of text must be considered to give people a clear visual impression. You can arrange them in high and low positions, pay attention to the different color changes of the text, and the changes of certain strokes.

②Text of different materials. Combined with different backgrounds and promoted products, different materials for the main title text can be designed.

③Add a color block to the bottom of the text. By superimposing different shapes and color blocks at the bottom of the text, the text can be made more prominent. When the text and background colors are too similar, you can use this method to prevent the text from blending into the background.

④ Line modification. By appropriately adding some lines to the copywriting part, you can increase the attention of the text and make each part of the text clear at a glance and have distinct functions.

Regarding the text arrangement techniques for product promotion posters, the editor of Global Ivy will share them with you here for the time being. If you are interested in website design, page layout, and image processing, I hope this article can help you in your study or work. If you want to know more about graphic design materials and techniques, you can click on other articles on this site to learn.