What is the job of copywriting planning?

1, responsible for the establishment, publicity, maintenance and promotion of the corporate image of the company;

2, responsible for market research, analysis of market information, grasp the situation of competitors, grasp the existing market situation;

3. Responsible for the introduction and implementation of the store promotion plan, and summarize and evaluate the promotion effect;

4. Be responsible for coordinating the relationship with relevant news media and preventing and preventing the occurrence of negative reports that are not conducive to the company.

The extended data plan has the following main functions:

First, the essence of planning is the crystallization of thinking wisdom.

Second, planning has a purpose, no matter what planning scheme, it has a certain purpose, otherwise planning is meaningless.

Third, planning is forward-looking and predictive. Planning is a scientific prediction based on certain thinking and investigation, so it is forward-looking.

Fourth, planning is uncertain and risky. Since planning is a kind of forecast or planning, it must be uncertain or risky.

Fifth, planning science. Planning is a summary and scientific prediction based on investigation. Planning is not a sudden idea or a whimsical method, but a prediction and planning based on science.

6. Planning is scientific and creative. Planning is the crystallization of people's thinking wisdom. Planning is a kind of thinking innovation and creative planning. This is the real planning, and the soul of planning is creativity.

Seventh, the planning is operable, which is the premise of the planning scheme. If a planning doesn't even have the most basic operability, then this planning scheme, no matter how creative and good, is also a failed planning scheme.

References:

Baidu encyclopedia-copywriting