The development trend of print advertising design

The development trend of print advertising design

Many students want to choose the major of print advertising design, but what is the development trend of this major? For this reason, I will explain to you the development trend analysis of print advertising design. Let's take a look!

With the continuous development of commodity economy, graphic design based on advertising has emerged quietly. Advertising is a popular means of information dissemination. In the era of commodity economy, advertising plays an important role. People can know the basic practical value of what they need through advertisements, while manufacturers widely publicize their products through advertisements to inform consumers to promote sales. In this process, advertising bears the heavy responsibility of communicating the relationship between goods and consumers. The rise of advertising is inseparable from graphic design. It can be said that most advertisements are completed by graphic design, and the quality of graphic design will directly determine the effect of advertisements.

Development trend of print advertising design I. Characteristics of print advertising design

1, graphic design should be humanized.

With the improvement of people's living standards, modern people have higher requirements for the humanization of service and art, especially the pursuit and appreciation of design has brought higher challenges to graphic design. In society, with the continuous emergence of new products, the pressure of social competition is increasing. How to make consumers understand products more conveniently is the key issue for graphic designers. Modern commodities should not only meet consumers' requirements for product appearance, but also take into account consumers' spiritual and psychological needs, which requires designers to add more humanized factors to product design, not only to let consumers know the purpose of the product itself, but also to show concern for people, such as safety in use and attention to packaging environmental hygiene. This requires our enterprises to cater to the psychology of modern consumers and design more humanized product covers, appearances, advertisements and so on.

2. Graphic design should be diversified and personalized.

The rapid change of the world makes new technologies and new elements appear constantly, which adds more design elements to our graphic design, but at the same time puts forward higher requirements. Nowadays, many designs are imitated and overlapped in style, structure, theme and element application, and the finished products are not innovative. Although gaudy, consumers are also prone to aesthetic fatigue, especially in product packaging, publicity slogans, cover design and so on. Consumers often have preconceived ideas. In order to make products more attractive to consumers, it is necessary to try diversified and personalized designs. Modern graphic design is made by computer programs, and everything can only be done according to the steps and elements provided by computers, lacking the unique thinking and understanding of designers. Individualization is undoubtedly the style that can best reflect the designer's unique views in the product design that is integrated into the public. Finding individuality in evolution and creating life in individuality can make graphic design and products survive for a long time.

3. Graphic design needs sustainability.

Sustainable graphic design is the key to whether graphic design can survive for a long time and be understood by the public. The development of modern industry leads to the continuous deterioration of ecology, and the natural environment on which human beings depend is increasingly destroyed. People are worried about their natural environment. The emergence of the idea of sustainable development reflects people's reflection on their own behavior, which is reflected in the field of design, that is, the use of more environmentally friendly and low-carbon elements. At the same time, the designed products have high environmental coordination and economy, especially in the design of product packaging, which should reflect more characteristics of environmental protection and recycling.

Second, the future development of print advertising design

1, the core of advertising design is the creativity of advertising.

To be close to the product, in line with the consistent concept of the enterprise. According to the product, choose reasonable advertising creativity, design around creativity, and show creativity more brilliantly.

2. The basic elements of modeling in the creative design of print advertisements.

Because it is a print advertising design, so the most basic elements can not be separated from the point, line and surface. It is not difficult for designers to skillfully use points, lines and surfaces, and it is easy to show a sense of order and order. There is no denying that neatness and order are of course a kind of aesthetic feeling. But this kind of use is easy to make people feel monotonous and will not be attracted by the content. Points can be thick or thin, long or short, crossed or messy. It is often easy to highlight a strong feeling. The length of the line creates the trajectory, which can give people a sense of direction and reflect the movement in the plane. Straight lines can express inner peace and infinite extension. Curves can show a full and heavy feeling.

3. Graphic elements can be used in print advertising design to improve the effect.

In print advertising, graphics are the visual communication form of intuitive images, which is easy to understand. Cut to the chase and let the audience quickly discover and understand the creative core, so that consumers can see at a glance and directly feel the charm of the product. Print advertising mainly through the innovative design of graphics and images, so that the conveyed information content in the viewer's mind to strengthen memory. Intuitive graphic advertisements make use of simple and clear picture features, with clean and neat flow, great visual impact and improved memory efficiency. This is exactly in line with the so-called one-third second effect in the advertising industry, that is, the effect of an advertisement lies in whether it can catch the audience's eye in one-third of a second. This is especially important for outdoor posters and street sign advertisements. Generally, this kind of advertisement is juxtaposed with many advertisements with different contents, and the public object is pedestrians on the road. Then whoever can stand out from the numerous advertisements first and catch the audience's eye will succeed. Therefore, in advertising creation, we should use simple, colorful and straightforward graphic language to achieve the purpose of rapid communication. Then the direct expression in advertising graphic design mainly uses painting or photography to express the product, and then focuses on exploring the aesthetic feeling of the product in a certain part, a certain level or a certain state. In addition, the graphics can be made clearer and easier to understand by changing the brightness and direction, and its visual appeal can be further enhanced.

4. The application of art forms in print advertising design can highlight the effect.

In print advertising design, we can learn from some classic art forms. Advertising design itself is a special category in art design. It is different from art itself, but it should be artistic. When designing, Chinese painting elements are borrowed to reflect the beauty of mountains and rivers. Increase visual impact. You can also borrow the abstract artistic features of the west and conquer users by means of color. At the same time, poetry can also be used to enhance the artistic conception, borrow the power of words and increase the advertising energy.

5. Innovation of print advertising

Print advertising can also be "three-dimensional", breaking through the traditional two-dimensional situation. Use a three-dimensional or multi-dimensional perspective for publicity. Using dynamic vision, smell and touch to make advertising design more attractive.

Third, the development prospect of advertising graphic design

1. From the point of view of competition, enterprises still attach great importance to advertising. Both international and domestic enterprises regard improving the design level as a means to enhance their competitiveness, but the media they choose has changed from single to multiple.

2. From the industry point of view, in China, the industry tends to be subdivided and the media tends to be diversified, so the original advertising department of enterprises may no longer meet the demand, so most enterprises outsource advertising design to advertising design companies.

3. From the perspective of economic development, China's market economy is relatively backward, but through the developed countries, we can see the future trend of developing countries, and the advertising industry does have a broad space for development.

Design outsourcing is a major trend in the current advertising industry, which also gives many independent graphic design studios a lot of room for growth. Some people think that it will be more and more common for designers to "all work and no work" in the future. Not only can you work at home to earn money, but you can also spend more time with your family.

To sum up, when designing print advertisements, designers should master some creative skills to make the advertising content attractive and stimulate consumers' desire to buy. With the development of computer and network technology, the innovation of modern design concept is constantly improving, and advertising works with unique creativity will also be born.

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