Alleged of false propaganda, L 'Oré al filed nearly 9,000 complaints. Should the disputed price difference be refunded?

L 'Oré al officials should be responsible and give some compensation to those deceived consumers.

Because of the price difference, many netizens and customers are dissatisfied. I hope the L 'Oré al official can give a reasonable explanation and adopt a reasonable compensation plan to meet the needs of consumers. At the same time, carry out internal rectification to avoid similar phenomena from happening again.

1. Official response from L 'Oré al.

L 'Oré al officially issued a statement in Weibo at 2 am on1October 1 18, apologizing for the adverse effects caused by this incident, and at the same time explaining the phenomenon inconsistent with the publicity. It is said that because of the complexity of preferential activities, customers will get lower prices through cross-platform full reduction and various coupons, and the average unit price of goods will be lower than the lowest price promised before. L 'Oré al officially apologized for this phenomenon.

2. Subsequent processing results.

The L 'Oré al official said that a special investigation team was set up immediately after the problem occurred to investigate the cause of the incident, and a proper solution was being discussed. He also said that he would not disappoint the customers and fans he had always trusted, and would compensate the customers who had bought goods before with the most suitable solution. Although there is no clear plan at present, netizens also very much hope that this matter can be properly solved.

3. the impact of this matter.

This incident not only caused a big impact on the L 'Oré al brand, but also brought some public opinion attacks to the anchor with goods. Many netizens said that they would never believe in live broadcast with goods again, and what's more, they directly reported the behavior of L 'Oré al officials and anchors. The China Consumers Association also criticized L 'Oré al's practice by name, and other media followed up on this incident, hoping that the L 'Oré al brand could announce the solution as soon as possible.

Fans often hear it? What's the lowest price for the live room? This slogan, after this incident, also made people clearly understand the moisture behind it. When consumers' rights and interests are damaged, we must use legal means to safeguard their rights.