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How to make roadshow ppt
Roadshow PPT:
When entering the final roadshow stage, the project must use roadshow PPT to conduct an on-site roadshow and answer the judges’ questions. The road show PPT displayed at this time is a summary of the essence of the business plan. It must be able to cooperate with the road show person's 5-minute explanation so that the judges can quickly get the highlights of the project and leave a deep impression on the judges.
Roadshow PPT does not seek to be comprehensive in content, but seeks to be concise. It must display the core content of the project, coupled with exquisite layout design, to serve as the most powerful assist for the roadshow performers. The number of pages is recommended to be within 20 pages.
How to make:
Slide 1: Problem/Pain Point.
This may be one of the most important slides in your roadshow PPT. Dave McClure, a partner at 500 Startups, advocates emphasizing the problem rather than the solution because too many entrepreneurs oversell their solutions without letting potential investors understand what problem they are trying to solve.
In this slide you need to explain the following points as concisely as possible:
1. What is the problem/pain point?
2. How do you know this is a problem? Do you have primary or secondary research data to support this question?
3. Who are you trying to solve this problem for?
Slide 2: Solutions.
Now that you have told investors that there is an important problem that needs to be solved in a certain group, and it has been verified by your research, you can start to describe how you will solve this problem. . Here are the questions you need to answer:
1. What other solutions are people using right now? Why don't any of these solutions actually solve the problem?
2. What is your solution?
3. Why is your solution better than other solutions? What are the ultimate benefits?
4. Does your solution have any patents or unique features?
Slide 3: Data validation.
After the first two slides, most investors will want to see data validation of your solution. In fact, most investors don’t care about the details of your product; their first instinct is to evaluate whether your company is a good investment opportunity.
We call this slide a "key slide" because it is the slide that determines whether investors will continue to look at it. You should think about how to answer the following questions:
1.How many paying customers or users do you have?
2. How much revenue do you generate per month/year?
3. What is your monthly growth?
4. Have you made a profit?
5. Do you have important partners?
6. Do you have awards from customers or a high Net Promoter Score?
Slide 4: Products.
In Slide 2, you communicate all the benefits your solution can provide. In this slide, you’re going to give investors a quick demo of your product, explaining how it works without giving away too much detail. Try to explain in concise language and include a few product screenshots.
1. How does your product work?
2. How does it bring value to your customers?
Slides 1-4 are the “hook” for investors to take the bait. The sole purpose of these slides is to get investors interested in your business so they want to learn more about the project.
In Slides 5-8, you need to convince investors that your project is full of market potential, and you happen to have a great strategy to enter this market.
Slide 5: Market Analysis.
TAM (Total Available Market, total market volume), SAM (Serviceable Available Market, total serviceable market volume) and SOM (Serviceable Obtainable Market, total actual serviceable market volume), if your market is very Break it down and talk about how you can be a big fish in a small pond.
1. How big are TAM, SAM and SOM?
2. What is the user profile (ICP)? Who are your early adopters?
3. What is your lifetime value and acquisition cost? What is your churn rate?
Slide 6: Competitive Analysis.
One of the most devastating questions that entrepreneurs may hear is: "If so-and-so (an industry giant) enters your market with more resources, how will you respond?" This question does not The real answer, because no one knows what will happen unless so-and-so actually does it.
What you can show here is your confidence in adapting to the market and gaining market share, while demonstrating your current customer satisfaction and loyalty. You need to consider the following questions:
1. What is your market positioning?
2. How to prevent competitors from taking away your market share?
3. What’s your secret? How will you become better than your competitors?
Slide 7: Business model.
Ash Maurya once said: "The real product of an entrepreneur is not a solution, but a viable business model. What an entrepreneur should really do is to systematically De-risk your business model.”
In this slide, you should show how your business model works and how it has been proven by early adopters. The key questions to be answered here are:
1. How do you make money?
2. How has your business model been verified through experiments or case studies?
Slide 8: Marketing Strategy.
Now that you have identified your target market and business model, you want investors to know how you will capture this market. Your marketing strategy should have been proven on a small scale, and you should have identified the most effective customer acquisition channels. Here you need to answer:
1. How will you get your product in front of customers?
2. Based on your current resources, which channels will you focus on? What have you done to validate that these are the most effective channels?
3. What is your competitive distribution strategy?
Slide 9: Financing needs + financial data.
In order to support the ambitious customer acquisition strategy you just proposed, you need to request financing. Your entire speech is geared toward this moment. At this point, investors should understand why your company would be a good investment opportunity, now they want to know how much capital you will need to make it happen. You need to answer:
1. How much capital do you need to further validate your business model?
2. How long can you use the money you have? How much more money are you going to burn?
3. How will the funds be allocated? What will the money be spent on?
4. What is the cost to acquire customers? How confident are you that you can keep it within certain limits?
Slide 10: Team.
In this slide, you will introduce your team, their respective roles and past experiences. You need to explain to investors why your team is the best choice to execute this idea.
1. Who is on your team? What relevant skills and experience do they have?
2. How did you meet your co-founder? What have you done together in the past that shows you can work well together?
3. Who are your consultants? How does their experience relate to the problem you are solving?
Slide 11: Vision.
Your vision should serve as an important tagline in the title slide or at the end of the PPT to remind your investors why they should care about your project.
After providing investors with all the facts, figures, and verification information, and if it meets their standards, they will then want to know why you were able to pull off your project.
1. What is your vision?
2. What motivates you to realize this vision?
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