The role of color in animation image design?

Color can affect people's mood. If you want to express a happy scene, you should use some light and bright colors. For details, you can refer to the following! !

red: a powerful and festive color. With stimulating effect, it is easy to make people impulsive, and it is a magnificent spiritual embodiment, with the feeling of anger, enthusiasm and vitality. < P > Orange: it is also an exciting color, with the effect of lightness, joy, warmth and fashion.

yellow: the highest brightness, warm feeling, happiness, hope, wisdom and light personality, giving people a brilliant feeling

green: in the middle of cold and warm colors, it looks harmonious, quiet, healthy and safe. With golden and pale white, it creates an elegant and comfortable atmosphere.

blue: eternal, broad, the most cool, fresh and professional color. Mixed with white, it can reflect a soft, elegant and romantic atmosphere, giving people a sense of calm and reason.

Purple: girls like this color best, giving people a mysterious and oppressive feeling.

Black: it has a deep, mysterious, silent, sad and depressed feeling.

White: it has a white, bright, innocent and clean feeling.

Gray. White sometimes feels endless hope, but sometimes it feels fear and sadness.

No matter whether there is color or achromatic color, it has its own expression characteristics. When the purity and lightness of each color change, or when it is in a different color matching relationship, the expression of the color changes accordingly. Therefore, it is as difficult to tell the expression characteristics of various colors as it is to tell the personality characteristics of everyone in the world. However, we can still describe some typical personalities.

Red

Red is a warm, impulsive and powerful color, which can accelerate muscle function and blood circulation. Because red is easy to attract attention, it is also widely used in various media. In addition to its good visual effect, it is also used to convey the corporate image and spirit of vitality, enthusiasm, warmth and progress. In addition, red is also often used as a color for warning, danger, prohibition, fire prevention and other signs. When people see the red sign on some occasions or articles, they often don't have to read the content carefully and understand the meaning of warning danger. Big red is generally used for eye-catching, such as a red flag and a little red among evergreen trees; Light red is generally gentle and tender, such as: the layout of new houses, children's clothing, etc. Deep red can generally be used as a foil, which has a deep and warm feeling. Red is the best match with light yellow, while big red is repulsive to green, orange and blue (especially the darker blue), and neutral with cream yellow and gray.

orange Orange

orange is a bright and lively color, and it is the warmest color in the warm color system. It reminds people of golden autumn and rich fruits, and it is a rich, happy and happy color. When orange is slightly mixed with black or white, it will become a steady, subtle and bright warm color, but when mixed with more black, it will become a burnt color; Adding more white to orange will bring a sweet and greasy feeling. Orange has a high visibility. In industrial safety colors, orange is a warning color, such as locomotives, mountaineering clothes, backpacks, life jackets, etc. Orange can generally be used as a festive color, but also as a rich color, such as many decorations in the palace. Orange can be used as the decoration color of restaurants. It is said that using orange in restaurants can increase appetite. Orange is matched with light green and light blue to form the loudest and happiest color. Orange and light yellow have a comfortable transition feeling. Generally, orange can't match purple or dark blue, which will give people a feeling of uncleanness and obscurity. Because orange is very bright and dazzling, it sometimes makes people have negative and vulgar images, which is especially easy to happen in the use of clothing. Therefore, when using orange, we should pay attention to the choice of matching colors and expressions in order to bring out the bright, lively and tasty characteristics of orange.

yellow Yellow

The brilliance and brilliance of yellow, with the sun-like brilliance, symbolizes the light of wisdom that illuminates the darkness. Yellow has golden light, symbolizes wealth and power, and it is the color of pride. In industrial color, yellow is often used to warn of danger or remind attention, such as yellow lights on traffic signs, large machinery for engineering, raincoats for students, rain boots, etc. Yellow can achieve infinite expansion of power against the background of black and purple, and faint pink can conquer the proud prince of yellow like a girl. Yellow and green match, which is full of vigor and vitality; Yellow and blue match, which looks beautiful and fresh; Pale yellow and dark yellow match most elegantly. Pale yellow can match almost all colors, but if you want to stand out, you can't put it on other light colors, especially white, because it will make you see nothing. Deep yellow can't be matched with deep red and deep purple, nor with black, because it will make people feel obscure and dustbin.

Green

In commercial design, the image of freshness, ideal, hope and growth conveyed by green meets the demands of service industry and health care industry. In order to avoid eye fatigue during operation in factories, many working machines are also green, and in general medical institutions, green is often used for space color planning, that is, marking medical supplies. Bright green is a very beautiful and elegant color. It is full of vitality and symbolizes life. Green is tolerant and generous, and can accommodate almost all colors. The use of green is extremely broad. Whether in childhood, youth, middle age or old age, the use of green will never lose its liveliness and generosity. Green is indispensable in all kinds of paintings and decorations, and it can also be used as a leisure color. Green is yellow-green, which is simple and young; Green permeates blue into blue-green, which is handsome and open-minded. Gray green is still a quiet and peaceful color, just like a forest in the twilight or a field in the morning fog. Dark green and light green match to have a harmonious and peaceful feeling; Green and white match and look very young; Light green matches black, which makes it beautiful and generous. Green and light red match, symbolizing the arrival of spring. However, dark green is generally not matched with deep red and purplish red, which will have a messy and unclean feeling.

blue Blue

Blue is a broad color, and the vast scenery of the sky and the sea is blue. Blue is the symbol of eternity, and it is the coldest color. Pure blue shows a kind of beauty, gentleness, reason, peace and cleanliness. Because of its calm characteristics, blue has a rational and accurate image. In commercial design, most commodities or corporate images that emphasize technology and efficiency choose blue as the standard color, corporate color, such as computers, cars, photocopiers, photographic equipment, etc. In addition, blue also represents melancholy, which is influenced by western culture. This image is also used in literary works or commercial designs with emotional appeals. Blue has a wide range of uses. Blue can calm the mood. Sky blue can be used as decoration for hospitals and sanitary equipment, or clothing and curtains in summer. In general, painting and all kinds of ornaments are also inseparable from blue. Different blue and white match, showing bright, refreshing and clean; Blue and yellow match, with great contrast and lightness; Large pieces of blue generally do not match green, they can only penetrate into each other and become blue-green, lake blue or cyan, which is also an intoxicating color; Light green and black match, which is solemn, mature and cultured. Dark blue can't be matched with crimson, purplish red, dark brown and black, because it has neither contrast nor lightness, only a feeling of being stolen and messy.

purple purple

Because of its strong feminine character, purple is also quite restricted in the use of color in commercial design. Except for products or corporate images related to women, other designs are not often used as the main color. Purple is the shortest visible light wave. Purple is a non-perceptual color. It is beautiful and mysterious, giving people a deep impression. It is both threatening and inspiring. Purple is a hue that symbolizes piety. When light and understanding illuminate the pious color of ignorance, the beautiful and lovely halo will make people enchanted! Using purple to express loneliness and dedication, and using purple to express the realm of sacred love and spirit, this is the performance value brought by purple. Purple is in a state of uncertainty between cold and warm, and its low lightness constitutes the psychological negative feeling of this color. Unlike yellow, purple can't accommodate many colors, but it can accommodate many faded layers. A dark pure purple will become a very beautiful and soft color as long as a small amount of white is added. With the continuous addition of white, many levels of lavender are produced, and each level of lavender is so soft and moving.

Brown brown

Brown is usually used to express the texture of original materials, such as hemp, wood, bamboo chips and cork, or to convey the color and taste of some beverage raw materials, such as coffee, tea and wheat, or to emphasize the image of enterprises or commodities with classical and elegant styles. White has the image of advanced technology, and usually needs to be used with other colors. Pure white will bring others a cold and severe feeling, so when using white, some other colors will be mixed, such as ivory white, beige white, milky white and apple white. In the use of daily necessities and clothing, white is the main color that will always be popular and can be used with any color.

Black Black

Black has a noble, steady and scientific image. The colors of many scientific and technological products, such as televisions, sports cars, cameras, stereos and instruments, are mostly black. In other respects, the solemn image of black is also commonly used in space design of some special occasions. Most of the daily necessities and clothing designs use black to shape noble images, which is also a main color that is always popular and suitable for many people.

Gray Gray

Gray has a soft and elegant image, and belongs to the middle character, which is acceptable to both men and women, so gray is also the main color that will always be popular. In many high-tech products, especially those related to metal materials, almost all of them use gray to convey the image of advanced technology. When using gray, most of them use different levels to change and combine or match other colors, so as not to be too single, dull and dull. Black and white are the last abstraction of color, representing the cathode and anode of the color world. Tai Chi pattern is a circular form of black and white to show the eternal movement of the universe. Black means emptiness, like the destruction of the sun, like eternal silence, no future, no hope. And the white silence has endless possibilities. Black and white are extremely opposite colors, and they always show their strength by the existence of each other. They seem to be the masters of the whole color world. In the color system, gray is probably the most passive color. It is a completely neutral color, relying on neighboring colors to get life. Gray means the disappearance of all color contrast, and it is the most stable rest point for vision. However, the human eye can't stare at the gray for a long time and indefinitely, because endless rest means death. Black, white and gray occupy a very important position in color matching. They are active in all kinds of color matching, changing each other's lightness, brightness and hue to the maximum extent, producing multi-level and multi-variety beautiful colors, so they are achromatic color that can never be ignored.