How to design an advertising leaflet?

I prefer simple, generous and creative design, and the typesetting should not be too crowded. We should leave some space, and there should be some changes while typesetting neatly. One thing to note is that the contrast between primary and secondary is obvious, such as strewn at random, the relationship between size, the layering of color, the three-dimensional sense of gradient and so on. This can't reflect too much. Another point is that the layout is consistent throughout the day and the style is consistent. Sometimes there may be a strong color contrast.

Leaflets, printed posters, coupons, Yi Labao, etc. , as well as mobile phone posters, takeaway platform decoration maps, festivals, anniversaries, membership recruitment and other topics.

1.

Find the central idea. To think of the central theme of publicity, all designs are carried out around this theme.

2.

Make a draft. Draw the contents of the plan on the draft paper. You can design several schemes for yourself to choose from.

3.

Set the main color. Outline the general tone of the draft. Find your ideal color.

4.

Adjust the structure. The design should aim at highlighting the theme and adjust the overall structure of the poster.

5.

Emphasize propaganda slogans. In terms of structure and color, we should emphasize propaganda slogans and highlight propaganda ideas.

1: Layout the scene first.

If you regard leaflets as a play, then paper is the stage. Just like a drama, the function of a good advertisement is to make people pay attention to your work.

Because the picture background of the work is dark, the background of the leaflet is also treated as black to match it, OK. The stage is already dark, so wait for the performance to start. Of course, the background is not necessarily black, but it is easy to form a dramatic atmosphere effect by processing it into black.

Add a very thin border, which can be imagined as a curtain to guide the reader's eyes to the content in the middle. This kind of border must be thin, if it is too thick and too bright, it will distract the reader.

2. Push the product to the front desk

Put your product in a conspicuous position on the page, and the product picture must be clear.

3. Add a title

After the product is displayed, we should add some words to explain the product in more detail and introduce some advantages and uses that are not obvious at a glance. Customers like to experience all kinds of new products. If you imagine the customer as an audience eager for more information, then you can write good publicity slogans.

Rule 1: The title should be short.

Rule 2: Don't add some flashy slogans.

4. Add a title below.

When you write your written description, remember that customers will only read it when they can find some interesting information, so when you write, you must find the customer's interest points.

5. Add a logo

Finally, you should print your own logo, but the logo shape should be small for two reasons; In the process of sales, the goods are finally purchased. Remember that we are selling products, not the store itself, and the small logo is more confident.

The typesetter typesets 30 yuan about 65.438 million yuan, and the designer typesets 500 yuan about 65.438 million yuan.