The difference between Nike JUST DON'T and JUST DO IT, is it a spoof or a continuous reading?

It's a spoof, the two have different meanings:

just do it (if you want to do it);

Just don't do it (don't do it yet) ).

As the COVID-19 epidemic spreads globally, prevention and control measures have been upgraded, and life has changed in many ways compared to before. Slovenian designer Jure Tovrljan came up with the idea of ??what familiar symbols in life would look like during the epidemic.

He combined our familiar logos with the characteristics of the epidemic period, drew a new version of the logo, and uploaded it to the well-known design website Behance on March 14, leaving a message calling on everyone, hold on, man them. Stay home.

IKE's advertising slogan changed from "Just Do It" to "Just Don't Do It".

Extended information

Nike slogan source

The classic slogan "Just Do It!" of the sports manufacturer Nike (NIKE) was once known as the most popular slogan of the 20th century. One of the best slogans, but advertising director Dan Wieden recently revealed that the inspiration actually came from the last words of a murderer in 1977.

Gary Gilmore, a criminal in Utah, was sentenced to death the following year for committing murder in 1976. Before his execution, his last words "Let's Do It" triggered the anger of Nike advertising director Dan Inspired by the slogan "Just Do It!" in 1988.

Dan also revealed that he was shot at when he proposed the idea to his boss. It took two years before it officially became an advertising slogan. Unexpectedly, it became very popular after it was launched and is still used today.

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China Daily.com Chinese website - Nike slogan "Just Do It!" These are the last words of a murderer