Joke Collection Website - Bulletin headlines - What does bond public relations mean?
What does bond public relations mean?
Bonds are creditor's rights and debt certificates issued to investors when the national government, financial institutions, enterprises and other institutions directly borrow money from the society to raise funds, and promise to pay interest at the prescribed interest rate and repay the principal according to the agreed conditions.
PR = public relationship The simple understanding of public relations is the relationship and publicity of the entrepreneurial team in the whole market during the financing process.
Extended data:
Characteristics of bonds:
Repayment: It means that the bond has a specified repayment period, and the debtor must pay interest and repay the principal to the creditor on schedule.
Liquidity: It means that bondholders can flexibly transfer bonds according to the needs and actual market conditions, so as to recover the principal in advance and realize the investment income.
Security: refers to the bondholder's income is relatively stable, does not change with the issuer's operating income, and can recover the principal on schedule.
Profitability: refers to the bond can bring certain income to investors, that is, the reward of debt investment.
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