Pictures of typos in shopping mall advertising idioms?

① Shopping mall advertisements, typos on store name signs

Central Station 2 once opened a food column called "Gourmet Meike" which is actually wrong. The correct way to say it with the same sound but different words is "every moment"

On a street selling clothes in Zhenba County, Shaanxi Province, the facade is Baiyibaishun. The correct way to say it is "baiyibaishun"

There is a gourmet restaurant in Zhenba called Shiquanshimei, which has the wrong homonym, but it is actually called "Shiquan Shimei"

There is a clothing store in Zhenba called Duyiwuer, which has the same pronunciation but different words. , the correct term is "unique"

② Pictures of typos on billboards

A furniture store advertised as "furniture"

A restaurant sign Then he wrote "Thirteen is too full"

A real estate advertisement's "Buried the Rich on All Sides" is very conspicuous

A pharmaceutical company used homophonic meanings such as "Don't stay under the spot". Advertising slogan

The word "stop" is written as "仃", fast food is written as the upper left part of the word meal, eggs are written as "Chicken Dan", and various beers are written as "various beers"

-- China's top ten failed advertising slogans in 2002

1. The man whose Qi brand suits make women's hearts flutter

2. Give melatonin as a gift

3. Jiuxin Miteting Soap: Look, you have infected your daughter with mites

4. The beauty of heaven smiles at the calm situation

5. When the hair falls in love with fertilizer, the best thing is unexpected Unexpected

6. Dano Day and Night Films Your New Choice

7. Jordan Chan's Red Star Erke Shoes

8. Come and Go for a Drink in Zhijiang

9. Nick Cheung's The Happy Man

10. How Are You, Stars' Stomach

Yesterday I went out to buy some small things and heard a promotional truck in the distance. The loudspeaker was repeating something. As the car got closer, I suddenly realized that it was an advertising car. The billboard clearly read: Shanghai-Hangzhou woolen sweaters are on sale, and in particularly eye-catching fonts and colors it said, "Demolish houses and sell tiles to collect travel expenses." I laughed out loud without being surprised!

To be honest, my country's advertising industry has made great progress since the reform and opening up, especially in recent years, and there are many memorable advertising masterpieces in various media. But what I saw yesterday is not an isolated phenomenon. It’s not uncommon to see inferior advertising slogans such as “low prices”, “bloodletting without pain” and “earth-shaking sales”.

This at least illustrates several problems: first, the advertising practitioners are mixed, second, they are deliberately exaggerating and lacking integrity, and third, they are impetuous. I hope lame advertisements such as "Tear down houses and sell tiles to raise travel expenses" will disappear soon.

Store plaques and store names are symbols for customers to remember the features of the store. Nowadays, shops are popping up all over the island city, and people are paying more and more attention to "visual impact". Various personalized store names have become the first trick for merchants to create attractive selling points. Some common and familiar nouns were replaced by novel names, becoming store signboards that attract attention and attract business.

The store name on a store plaque is not only a symbol, but also a glimpse into its cultural taste, interests, style and ideological realm. A novel, memorable, catchy store name can make customers remember it and leave a deep impression on them. Sichuan restaurants such as "Love Malatang" and "Food is the Heaven" became famous overnight due to the popularity of film and television dramas.

However, there are also some merchants who believe that "Pong" in the store name can "disguise the real thing from the fake". Therefore, "Dong Laishun" became popular, and various "Laishun" appeared on the streets; "Aunt Zhang" became famous, and "Dong Laishun" became famous. "Aunt Li" and "Uncle Wang" also "went out". There are also some who do not hesitate to resort to "evil signs" in order to be unique. In addition, there are many signs that use homophonic words as signboards. For example, a clothing store is called "Yiyi Perseverance".

In the world of porridge, there are all kinds of porridge, which makes people dazzled. When reading in Shanghainese, it is like heaven and earth! There was a clothing store on Pudong Avenue called Yiyibushe. I was sitting on the bus and looking at the scenery outside the window, and I was deeply impressed by the name of the store. The idea came from Yiyibushe. There is a hairdressing shop at the intersection of Shiquan Street and Wuqueqiao Road, called "Ding Sheng". A customer understood the name of the store this way: "Dingjian" is a homophony of "top", which means "first-class technology"; "Jian" means "scissors", which represents the hairdressing industry; "Ding" can also be understood as "top of the head", It indicates that the service object is "hair" - the two-character store name expresses three meanings. The names of some shops are very eye-catching, which plays a role in attracting customers to the door. There is a grocery store called "Zazazaba"; a store specializing in large-size clothing is called "Fat Man Has No Worries", and the store name clearly expresses the market positioning and effect; there is a men's *** store called "Neiku" "Fang", "Neiku" is the homophony of "***", and "ku" means "fashion". There is a clothing store in Bifengfang called "Chuangbang", which means "helping you dress" and dressing you up. The store owners are three young women who are all good at matching clothes. "Chuangbang" means "showing the secret" in Suzhou dialect, which is a derogatory and complimentary term. However, the response is very good, and many customers come in because of this name.

Xia Wei, chairman of "Yikelong", attaches great importance to store names. The names of the clothing stores he opens are all unique, such as "Armed", "Demeanor" and "Edge". She said that the first thing customers see is the store name, not the products. A well-chosen store name will arouse customers' desire to know more about the store and its products. A good store name is one of the best ways to attract customers.

In my opinion, a good store name should be easy to understand and remember, have broad recognition, be full of intimacy, and be easy to spread. It is best to find it from the most frequently used daily expressions; be unique and able to attract customers. It attracts customers' attention, expresses rich meanings, has a certain cultural content, and is both elegant and popular; if the market positioning and industry characteristics can be included in the store name, it will be even better. However, relevant people believe that although a good store name can bring business, merchants cannot have the idea of ????"one beauty covers all ugliness". The quality of business performance still depends on basic factors such as product, service quality and variety. The store's signboards must be eye-catching not only by seeking novelty, but also by using homonyms in a harmonious way, respecting cultural traditions and social value orientations. However, in addition to making the store name famous, packaging the overall image of the store and giving certain characteristics to the products and services can truly capture the hearts of customers and turn the store name into a veritable golden sign.

Also, regarding the irregular use of words, one is the use of traditional Chinese characters (except registered trademark stereotypes), mainly including celebrity inscriptions and registered trademark traditional Chinese characters without the "R" mark; the other is the use of foreign languages ??alone When text or Chinese and foreign languages ??are used together, standardized Chinese characters are not mainly used and foreign characters are supplemented. There is a phenomenon of large English words and extremely small Chinese words in advertisements; third, the use of typos and typos; fourth, the use of idioms in advertisements does not comply with regulations and causes misleading; Fifth, the terms used in health product promotion and advertising are not standardized. "PK" appears frequently in newspapers recently. While some people may know what these two-letter abbreviations stand for, such usage of the phrase violates state regulations. If the newspaper must quote, "PK" should be quoted in double quotation marks, and the Chinese translation should be added, such as: "PK" (competition).

There are many "invisible bombs" hidden in it! For example, the slogan "No mosquitoes in silence" in mosquito coil advertisements; the slogan "I am in shape, my shape" in beauty shops; and the slogan "riding is endless fun" on motorcycles, etc., will mislead many people and lead to misunderstanding of the language.

With the development of society, a serious "virus" has flowed into our country. This virus is called typos.

Typos can be seen everywhere on the streets, in newspapers, magazines, and movies

③ Pictures of advertising signs containing typos

1. At the entrance of a hotel: "Copy" rice

2. At the entrance of the car repair shop: "Push" the tire for tire repair

3. At the entrance of the retail store: "Sold separately"

4. At the entrance of the furniture store: Home is "all"

5. The entrance of the decoration store: decoration is "huang"

6. Lost property advertisement: the "enlightenment" of the lost property

7. The entrance of the installation company: "Press" to dress up

8. At the entrance of the car wash shop: wash the car with "wax"

9. At the entrance of the hotel: "He" rice

10. At the entrance of the fruit shop : "Bo" radish

11. Restaurant menu: Chicken "Dan"

12. Hardware store sign: "扦" stand

1. Drug advertisement: "Cough" can't be delayed

2. Mountain bike advertisement: "riding" is endless fun

3. Supplement advertisement: "Turtle" is safe

4. Glasses Advertisement: A "brightness" is astonishing

5. Mosquito repellent advertisement: silently without "mosquitoes"

6. Scotch tape advertisement: there is no substitute for "tape"

7. Internet cafe advertising: A deep love for "Internet"

8. Piano advertising: I have a special liking for "qin", and I fall in love with "qin" at first sight

9. Water heater advertising: "Bath" as you like

10. Air-conditioning advertisement: No "sweat" for life

11. Clothing store advertisement: "Clothes and hats" determine the person

12. An advertisement for a certain laundry shop: "I won't let go of my clothes"

13. An advertisement for a real estate company: Ten thousand "rooms" are available

14. An advertisement for a cake: "cakes" rise step by step

15. Stomach medicine advertisement: "No" reaches the "stomach"

16. Horse racing advertisement: Enjoy "riding"

17. Electric iron Advertisement: Bai "Yi" Bai Shun

18. Fast food restaurant advertisement: "Burning" is better

19. Washing machine advertisement: "Leisure" wife and loving mother

20. Hat company advertisement: Pick people with their "hats"

21. Stone disease treatment advertisement: Big "stones" turn into small ones, and small "stones" turn into small ones

22. Printer advertisement : One "click" is worse than a hundred stories

23. Paint advertisement: Lustful Paint

24. Refrigerator advertisement: Refrigeration Fresh

25. Hemorrhoids medicine Advertisement: No need to worry if you have hemorrhoids

26. Garden Apartment Advertisement: Stay at home

27. Dancing Machine Advertisement: Dance after hearing the "machine"

28. Seafood advertising: take the first step towards "freshness"

29. Dental clinic advertising: "quick treatment" of the population

30. Gift shop advertising: "rituals" are a given

④ Typos in shopping mall advertisements

The word "home" on Carrefour's signboard is missing by 1 character

It is still used to this day

``Khan

⑤ A complete list of typos in advertising idioms

1. Judging people by their appearance - clothing advertising

2. Turtle (Nothing else) Ask for nothing

——Oral liquid advertisement

3. If you have a cup (prepare), you will be safe——cup advertisement

4. Silently without mosquitoes (smell) -

Advertisements for mosquito repellent items

5. No stomach (fear) fear

- Advertisements for stomach medicine

6. Seeing Yi (different) and wanting to move

——House and real estate advertisements

7. No reading (poison) and no husband——

Bookstore Advertisement

8. Chess is endless fun——

Chess Advertisement

p> 9. Riding (it) has endless fun - horse racing/motorcycle advertising

10. E network (once) love - Internet advertising

11. Clothes name (One hit) Amazing - Clothing Advertising

12. Drink (Take) Proud - Beverage and Alcoholic Advertising

13. Food (10) Whole Food (10) Beauty - Hotel advertising

14. Qianliyin (marriage) is closely related to the thread - long-distance phone advertising

15. Hemorrhoids (ambition) are not young - hemorrhoid medicine advertising

16. No stomach (slight) will not come - stomach medicine advertisement

17. One arrow (see) remains the same - Wrigley product advertisement

18. One arrow ( Fall in love at first sight - Wrigley product advertisements

19. The money (future) is boundless - Stock Exchange advertisements

20. Chickens (machine) cannot be lost - chicken farms Class advertising

21. Calcium (cap) is unmatched in the world - nutritional products advertising

22. Invulnerable - shampoo advertising

23. Clean as expected - detergent advertisement

24. Wash (happy) beyond expectations - detergent advertisement

25. Second to none (refers to) ——Paper mill advertisement

26. Slightly better than others——Hotel advertisement

27. Tianchang (long) local wine (long)——Alcohol advertisement

p>

⑥ Pictures of typos in advertisements

1. The typos were not intentional (typos in quotation marks)

1. At the entrance of the hotel: "Copy" rice

2. At the entrance of a car repair shop: tire repair "flush" air

3. At the entrance of a retail store: "Sold separately"

4. At the entrance of a furniture store: "Every home" ”

5. At the entrance of the decoration store: “Decorate”

6. Lost property advertisement: “Inspiration” for lost property

7. At the entrance of the installation company: “Press”

8. At the entrance of the car wash shop: wash the car with "wax"

9. At the entrance of the hotel: "He" rice

10. At the entrance of the fruit shop: "Wa" "Rao

11. Restaurant menu: Chicken "Dan"

12. Hardware store sign: "skewer" seat

13. Sporting goods store sign: " "Blue" ball

14. The entrance of the fast food restaurant: the "bar"

15. The farmer's market sign: "Tomato"

16. The parking lot sign : "Ding" car charges

17. Strict crackdown propaganda slogan: "Severe" crackdown

18. An airport banner: "Young"

19. A certain traffic slogan: Overloading and overloading are "extremely" harmful

20. A certain canteen's menu: Fish "Garden"

21. A slogan on the highway: "Adult" represents

2. Intentional typos (typos in quotation marks)

1. Drug advertisements: "cough" without delay

2. Mountain bike advertisements: "riding "Endless fun

3. Supplement advertisement: "Turtle" is safe and sound

4. Glasses advertisement: A "brightness" is amazing

5. Mosquito repellent advertisement : There is no "mosquito" in silence

6. Transparent tape advertising: There is no substitute for "tape"

7. Internet cafe advertising: One "net" is the deepest love

8. Piano advertisement: You have a special liking for "piano", and you fall in love with "qin" at first sight

9. Water heater advertisement: "Bath" as you like

10. Air conditioner advertisement: No "" for life" "Sweat"

11. Clothing store advertisement: "Clothes and hats" are chosen by people

12. A laundry advertisement: "Clothes and clothes" are not given up

13. Advertisement from a real estate company: Tens of thousands of "rooms"

All ready

14. A certain cake advertisement: "cake" rises step by step

15. Stomach medicine advertisement: "stomach" comes from one "no"

16 , Horse racing advertisement: Have fun in "riding"

17. Electric iron advertisement: Bai "yi" Baishun

18. Fast food restaurant advertisement: "Burning" is better

19. Washing machine advertisement: "leisure" wife and loving mother

20. Hat company advertisement: "Hat" attracts people

21. Stone disease treatment advertisement: Big "stone" "Turn into small, small "stone" turned into

22. Printer advertising: A hundred stories are worth one "click"

23. Paint advertising: lustful paint

24. Refrigerator advertisement: Refrigeration Fresh

25. Hemorrhoid medicine advertisement: No need to worry if you have hemorrhoids

26. Garden apartment advertisement: Stay safe with your apartment

27. Dancing machine advertisement: dance after hearing the word "machine"

28. Seafood advertisement: take the lead in "freshness"

29. Dental clinic advertisement: "quick treatment" of the population

30. Gift shop advertising: "Ritual" is a given

A furniture store advertised as "furniture"

A restaurant's signboard said "Thirteen is too full" ”

A real estate advertisement’s slogan “Bury the rich in all directions” is very conspicuous

Medical merchants use slogans with homophonic meanings such as “Don’t stay under the spot”

The word "stop" is written as "仃", fast food is written as the upper left part of the word meal, eggs are written as "Chicken Dan", and various beers are written as "various beers"

-- China's top ten failures in 2002 Advertising slogan

1. The man whose Qiqi brand suits make women's hearts beat

2. Give melatonin as a gift

3. Jiuxin Miteting Soap: Look, You have infected your daughter with mites

4. The beauty of heaven smiles at the calm situation

5. When hair falls in love with fertilizer, it is unexpected

6. Dano Day and Night Movies are your new choice

7. Jordan Chan's Red Star Erke Shoes

8. Come and Go and Have a Cup of Zhijiang

9. Zhang Weijian's Xizhilang

I hope these typos will not appear in society again!

It is not easy to type. If you are satisfied, I hope you will adopt it.