How to write copywriting for micro-business gifts

Question 1: How should the copywriting of WeChat friends circle be written? In fact, the picture and text content of friend circle follows two principles:

1. Is it valuable to your WeChat friends;

2. Is it interesting and suitable for some friends?

Only when at least one of these two principles is satisfied can you send it. If it has nothing to do with it or is only for yourself. There are benefits, so I advise everyone to bear with it!

Let’s take a look at how to send content to WeChat Moments

1.

Arouse buyers’ interest or desire

Since If you want to advertise, then the simplest principle is to do what you do and never think about anything. Just like making money, don’t think about making money. Isn’t it very confusing? The same goes for posting on Moments. If you only think about how can I post it and let people buy it? Then this advertisement must not be posted well. When posting ads on Moments, you must not simply think about the audience receiving the information, but to arouse their interest or desire.

The simplest thing is to use a headline. For example, if you want to expand your circle of friends in the micro-business world, so write a very attractive title, which will increase your performance tenfold. The title piques your interest. Of course, there is no distinction between the title and the main body of the article in Moments. It is very simple. The first line is the title. The first 7 to 15 words are the key points to stimulate the audience's interest. You must consider it carefully so that others will have the urge to click on it when they see it.

2. The number of pictures must be 3, 6 or 9.

It is recommended to send 9 pictures, but there are not so many pictures every time, so you can send 3 or 6 pictures. 1~2 pictures are too few and I don’t want to click on them. It actually doesn’t matter if you send out 4, 5, 7, or 8 pictures. It’s just that there are so many blank spaces on the screen. Does it look good to you? Why not put it to use? Wasted publicity opportunity? In terms of quantity, send as many as possible for layout.

The second question is what to post. If you want to advertise a product with soft copy, don’t just post photos of the product. Anyone who sees it every day will get tired of it. Send some photos of the product in use, after use, customer feedback, etc. Of course there are also some life scenes, nude photos, party photos, etc.

3. Have an exclusive avatar

Regarding the avatar issue, this seems a bit far away. But it does have a lot to do with the title. Your avatar is your trademark, and your image is your credibility. When you first start doing micro-business, you may think that just a random avatar will be enough, and gradually you will accumulate customers to a certain extent. Do you think you should change to a taller avatar to show off your awesomeness? Slowly your customer base accumulates more and more, and you finally change to a super tall avatar. But it seems to have nothing to do with your business. In my circle of friends, there are many avatars of fashionable and artistic people or pictures of various beauties. There are even some people who use photos of themselves applying facial masks as avatars. OMG! Use your brain and think about it, okay?

Try not to change your avatar from time to time. It must be related to the products you make and your own image. Let others remember who you are and what you do. Isn’t the reason why Brother Back Figure is so special just because of his ecstatic back view? The same issue applies to album covers.

4. The relationship between product category and title.

This may seem irrelevant, but it is actually the most important part. The type of product you sell determines how you write your title and how you post pictures.

To give a simple example, there is a store on WeChat that specializes in selling women’s watches. All the main pictures in her store are of people wearing watches with their left hands and facing in one direction, so that after looking at them for a long time, , whenever I see the watch in this posture, I think of her store. Seeing this, everyone understands what I mean.

No matter what you sell, you must pay attention to creating a symbol to let the audience remember you subtly. One of the most commonly used techniques in cosmetics is to stick the product on your face to sell cute photos.

This is a kind of symbolic culture. If you are selling bracelets, you can refer to the example of selling watches I mentioned above. If you are selling skin care products, you can pose in the same pose for each skin care product, but change the scene to shoot. Friends who sell other treasures can do whatever they want.

5. When is the best time to publish?

Get up early in the morning before the office workers set off. Since it is fragmented time, then send the information out before the fragmented waves. Of course, if you post too early, other people's messages will be deleted, so you can selectively post something between 7 and 9 in the morning. It is best not to post advertisements at this time, but to post mood, daily photos, etc.

No one wants to get up early in the morning to read advertisements. You can post some selective and focused advertisements from 11:00 to 13:00 noon, and you can post some customer notices from 16:00 to 18:00 in the afternoon. ....gt; gt;

Question 2: How to write the title of the micro-business copywriting. A note I made before can give you a rough idea.

Take Xiaomi as an example:

Common title copywriting methods

Simple and beautiful, literary youth like these, and it is also a characteristic of Xiaomi users, young people!

10 minutes responds to the needs of users, and on the one hand it shows that the purifier is powerful. The last sentence also expresses the effect of the purifier and meets the needs of users.

The title should be as shown in the first picture. After analyzing the needs and characteristics of your product and users, combine them.

As for copywriting, I will give you a link to a free online trial class. Take a look for yourself

Link: t/RXlyL30

If you want to do a good job in micro-business, You still have to put in the effort, so study hard!

Question 3: How to write attractive micro-business copywriting? The beginning of the article is very important. It must attract attention from the beginning. How to do it?

1. The pain of analysis

2. Describe the benefits

Remember, the article is just a communication tool between you and the reader. When communicating, you must attract the other party in the shortest possible time, and then the other party will further communicate with you.

So don’t talk about yourself first, but analyze the other person’s problems and pain first. At this time, readers will immediately be able to find the feeling of ***Ming, and then they will feel that this article can help them, and then You will be interested in reading it. Next, it will be more attractive if you list the specific benefits it can bring to readers.

The second question: How to make people feel that your article is easy to read at first glance?

If the article makes readers feel very scattered, there are two main reasons:

1. There is no logical framework structure

2. Don’t understand the white space processing in typesetting

If your article is densely packed with more than a dozen paragraphs, others will notice it at a glance. You will feel dizzy and floating. If each paragraph is very long and does not change paragraphs for ten lines, it will be even more difficult for readers to continue reading. Therefore, most of my articles will have a logical structure inside, so that although they are professional content, everyone can understand them and they won’t feel tired.

The second is the most critical factor in layout design: white space

In the era of newspapers and magazines, due to limited space, articles were piled up in more than ten lines before changing to paragraphs. It’s hard for that kind of article to become popular on the Internet because it looks too tiring. My requirements for students are very simple, no more than 3 lines, they must be changed into paragraphs, and they must be left blank. Leave a blank line before continuing. There is plenty of space on the Internet. Learn to leave blank spaces so that readers can focus their attention.

As long as your article understands the logical framework and white space, readers will feel clear and clear at a glance before taking a serious look at it.

The third question: How do you get people to forward your article after reading it?

I have two main criteria for judging the quality of an article:

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1. Number of views

2. Number of forwards

How can we make an article have a relatively large number of forwards?

There are 3 A very important method:

1. Hint users to repost

Even if your article is well written, if there is no hint at the end, most people will not have the awareness to repost it. But you have to give a hint. Friends who like your article will forward it to their own QQ space, WeChat Moments, blogs, Weibo, etc., and even some webmaster readers will forward it to their own websites. So I used to end my articles with a sentence: "You are welcome to repost this article. Please indicate the author and source. Thank you!"

2. Tempting users to repost

Better than hinting The way to move up to another level is to directly entice people to repost them. As long as they repost them, they will attract people and the number of reposts will be very large. For example, I used a sentence at the end of the article mentioned above:

“

Please forward this article to your QQ space and WeChat Moments with one click, and then leave a message to write down your experience carefully. I will continue to give you three mysterious e-books. . I won’t reveal the names of these three books. I guarantee that you will study them repeatedly after receiving them. If you can draw inferences from one example, you will benefit from them throughout your life, and you will not be willing to share them with others.”

Question 4: Micro-business. How to write attractive copywriting? It is best to create a single-page marketing website. The advantages and characteristics of the product must be reflected.

Question 5: How to write micro-business copywriting. Brain imaging writing technology learning recording will tell you, download,. ,, the following document will tell you

Question 6: How to write hello in the copywriting of the micro-business circle of friends for newbies, it is like this

It depends on what you want, the method and approach to find it , decide based on your needs. There are loan sources. You can find the one that suits you based on your actual conditions. If you don’t know, ask more. If you ask more, you will understand. You will be here at any time. . . .

Question 7: How to write copy when posting to WeChat Moments for the first time as a micro-business. You may have dreams and hope that you can transfer money without leaving home like Penyou Quanli Weishang. Or maybe just hearing a little bit of Wei Shang Zhuanqian's story through hearsay has expanded your imagination infinitely.

You have only seen the part of others harvesting fruits, but you have never understood the part of planting fruits and fertilizing. Therefore, they carry out their own path of excellence with their own inherent ideas and ways of thinking, and naturally they become more and more tired as they go.

Let’s take a look at some of the little problems they all make.

Rambling around without a goal

Watching others play Weishang Zhuan or watching others transfer all their friends' money always feels very simple. So I post content every day without any skills. As a result, no one else will read your post.

One is the image, ngy950616.

The second is signature.

Third, my friend will not be able to post the entire copy.

Even more novices heard that doing Weishang requires splitting threads, so they either relied on adding fan artifacts or joined various groups in an attempt to quickly add fans, so they believed it. It turned out that after adding people

, there was no interaction, and when I couldn’t buy anything, I collapsed instantly. In fact, don’t waste your time, learn one or two methods of adding powder, take your time, don’t rush.

If you want to promote or buy software, please do not add me! I will only teach you the method. Of course, some methods require fufei. Once you learn the method, you can add as much as you want.

Because I have an authoritative v letter camp~~ sales teaching~~ process, and guide you step by step throughout the process, Fang~~! The method will definitely amaze you! Are you willing to learn? Success is very simple, can you catch it? Your choice! !

Question 8: How to write attractive micro-business copywriting? I know

Question 9: How to write compelling micro-business copywriting for Moments Hello! I am very happy to answer your questions. 1. How to write short copy for Moments

First of all, what should I write for short copy in Moments?

1. Writing about life

means sharing your real life status and life scenes. The most direct way is to publish personal life photos. Whether it's going out to play or having a big meal...all the fun, interesting and desirable things in life can be posted on Moments to show the truest version of you.

2. Write about hot topics

For your circle of friends to be lively and interesting, you need to keep up with hot events. Usually pay more attention to Weibo's popular rankings and Baidu rankings, share hot topics to attract attention, and then express your own views on events to show a lively you with personality and attitude.

3. Write interesting articles

Publish riddles, quizzes, surveys, etc. Usually collect more high-quality content of this kind and express it in your own words. Appear real and bring interaction. To make friends in the circle of friends, you need to "make friends carefully."

4. Write about products

To run a micro business, you definitely need to write product copy. Whether the product copy is well written directly determines whether your advertisement is attractive or objectionable. Writing about the product includes customer feedback, your own experience of using it, packaging and shipping details, company news, etc. The product copy is condensed into three sentences: Look at me, why buy me, you must buy me!

5. Write value

You need to write professional knowledge or suggestions, To project your professional image, it will be easier to win the trust of potential customers and make sales easier. Pure advertising is just a sales machine without warmth. WeChat business must become a person with personality and an expert in solving customer problems. Only then can it be possible to do a good job in WeChat business.

Secondly, how to write short copy for Moments?

1. What needs to be shown?

Mainly include: health knowledge, professional ability, taste, positive image, sense of humor, etc.

2. Where do the materials come from?

①Current hot spots. There are always hot topics, such as major holidays, Tu Youyou's Nobel Prize, Huang Xiaoming's wedding, Meituan Dianping's merger... Articles that chase hot topics are the most likely to become popular. In order to chase hot topics, companies often stay up all night writing articles and making posters.

②Details of life. What you see and hear in life can also be used as an entry point for topics. For example, what did you think after reading the book, what did you gain from watching the movie, heard an interesting thing, saw a touching scene...

③Novel discovery. You have made a novel discovery, and you think others will be interested in it, but you don’t want to keep it to yourself, so you want to share it.

④ Sudden whim. For no reason, you have an idea that you find interesting and want to share.

3. What is your unique insight?

Refer to the first point to show what performance you need to show, and try to contribute as much value as possible when showing yourself. What value is, simply understood, is something that is useful and inspiring to others. Always maintain a willingness to give and share.

4. How to improve your performance?

Tasteful, valuable, rare, expensive items, texts, pictures, etc.

5. Arrange the pictures

Make the sentences smooth and avoid ambiguity. Attach a cool picture.

Types of failed short articles in Moments:

1. Moments are not only messy, but also forward things that are irrelevant to you and do not reflect your style from time to time, such as often forwarding other people’s QR code collections praise.

2. Make brushing a habit. What was supposed to be a bit cool, like watching a musical, ended up scrolling through the small screen eighteen times in one go.

3. Treat violent tempers and foul language as bloody behavior. Writing is different from speaking. Without the coordination of expression, tone, and body language, joking can easily turn into a personal attack. Don't try to show off by suppressing others. This method of death also includes spreading negative energy, vulgar words, and stomach-churning pictures.

4. There are too many colorful special symbols interspersed in the copy, which looks messy and has no aesthetic feeling.

The short copy of the Moments should be as concise as possible, and it is more appropriate to keep it within 120 words. Text that is too long will be folded, making it less likely to be read.

In addition, the most important ability to write good copy is to think from the customer's perspective, what they like and what they dislike. Many people are disgusted with WeChat business before starting a WeChat business. Therefore, after writing the copy, read it yourself and ask yourself: "If I were not a WeChat businessman, how would I feel after reading this circle of friends?" Many WeChat businessmen admit that they When I look back at my circle of friends, I don’t like it, so how do I impress my customers? ...gt；gt;

Question 10: How to write attractive copy for Wechat Business Moments. Six public notices for Moments copy. As long as you use these flexibly, you can definitely write awesome copy

Formula 1: Problem inciting solution

Formula 2: Stacked benefits with specific numerical problem methods appeal

Formula 3: Impactful but brief benefit value

Formula 4: Methods/Secret Questions for Exceeding Expected Specific Results

Formula 5: Story, Imagination, Pain Changes to Beauty

Formula 6: Extraordinary Results at Rapid Speed*** Limited-time high-value gifts