What is the relationship between Xiaomi Youpin and Xiaomi?

Xiaomi Youpin, formerly known as Mijia Youpin, is a boutique shopping platform of Xiaomi Company and an important part of Xiaomi's "new retail" strategy. Relying on the Xiaomi ecological chain system, using the Xiaomi model to make consumer goods has extended to all aspects of life and home.

On March 29th, 20 16, Lei Jun announced a brand-new Xiaomi brand-Mijia Mijia at the spring communication meeting of Xiaomi Ecological Chain 20 16. Xiaomi Smart Family was renamed Mijia, which is the abbreviation of Xiaomi Smart Family. By the end of 20 16, the daily work of Mijia reached 5 million.

On April 6, 20 17, Mijia Premium was officially launched. In August of the same year, Mijia Youpin officially announced that "Mijia Youpin" was renamed as "Youpin". On May 20 18, "Youpin" was officially renamed as "Xiaomi Youpin".

At present, it has covered many categories of major consumer goods such as home, daily use, kitchen, home appliances, intelligence, audio and video, clothing, travel, cultural creation, health, catering, washing and care, luggage, infants and young children.

Enterprise registration information:

1. Enterprise name: Youpin Information Technology Co., Ltd.

2. Company Address: Floor 9, Building 3, No.8 Bailongjiang East Street, jianye district, Nanjing.

3. Company Tel: 400- 100-5678