The Development History, Brand Culture and Slogan of Beijing Hyundai Motor

Beijing Hyundai Motor Co., Ltd. was established on June 5438+1October 65438+1October 08, 2002. It is jointly funded by Beijing Automotive Investment Co., Ltd. and Hyundai Motor Co., Ltd. * *, with a registered capital of 65.438+22 billion US dollars, 50% for China and South Korea, and the joint venture term is 30 years.

Beijing Hyundai is located in Beijing automobile production base in Shunyi District, Beijing. It has three vehicle production plants, three engine production plants and a technical center, with an annual vehicle production capacity of 6.5438+0.05 million vehicles.

Beijing Hyundai takes "science and technology, automation and intelligence" as its production concept, integrates "flexible production, refined operation and humanized management", and relies on advanced intelligent equipment to minimize manual manufacturing processes and realize high automation rate of production and transportation.

In addition, Beijing Hyundai has adopted the international leading environmental protection water-soluble spraying technology and multi-vehicle hybrid flexible production line to ensure the quality of automobile manufacturing in all directions.

Beijing Modern Technology Center was established in July 2006. Its main business is the introduction of brand-new vehicles, product improvement and localization research and development. There are seven departments including product development management department, project management department, modeling design department, vehicle design department, powertrain technology department, trial production and testing department and new energy development department.

201310/8, the second phase of the technical center was completed and put into operation, and a number of domestic first-class laboratories such as modeling center and trial-production workshop were added, with a total investment of 260 million yuan.

After the overall completion, the Technology Center will focus on improving the product strength, establishing a localized R&D system suitable for the China market, and gradually establishing a complete quality operation process, which will provide a strong guarantee for Beijing's modern quality improvement.

20 1 1 At Guangzhou Auto Show, Beijing Hyundai officially released the "Lion King" new energy pure electric vehicle independently developed.

20 12, "shouwang" electric car was put into production in pinggu district, Beijing, and operated as a taxi.

The birth of "Watchman" marked a new milestone in Beijing's modern independence.

On March 20th, 20 15, Beijing Hyundai's ninth-generation Sonata was listed. As the heaviest vehicle of Beijing Hyundai in 20 15, the ninth-generation Sonata will form a cross-layout and complementary product front with Sonata classics (eighth-generation Sonata) and famous maps, continue to strengthen Beijing Hyundai's strength in the mid-to-high-end car market, and provide consumers with diversified and high-end new choices.

At this point, Beijing Hyundai product line has been expanded to 13 models.

Including the ninth generation Sonata, Sonata classics and B-class car paintings; Class A cars are Langdong, Elantra and Elantra; A0-class Rena/Yi Rui and SUV models are brand-new Shengda, ix35, ix25 and Tucson, forming a perfect product matrix covering A0, A, B and SUV market segments to meet the needs of different consumers.

Beijing Hyundai takes "winning by quality, taking quality as the foundation" as its business policy, and comprehensively implements the quality concept in all aspects such as design, procurement, production, sales and after-sales through a three-pronged approach of system, technology and management. In the report "20 14 China New Car Quality Research (IQS)" released by the world-renowned company J.D.Power, Beijing Hyundai ranked second among general brands with a good score of 86 points (the average score of mainstream market was 1 10), and at the same time, it was ranked in "20 14"

Beijing Hyundai has a sales and after-sales service network all over the country, and 800 4S stores and 120 satellite stores have been built nationwide.

Through the continuous development of VOC (customer voice), CRM (customer relationship) and satisfaction, we will continuously improve the car buying environment, improve service quality and provide the best service for consumers.

In the survey report of China automobile sales satisfaction (SSI) and China automobile after-sales satisfaction (CSI) released by J.D.POWER in 20 14, Beijing Hyundai ranked 1 with 772 points and 876 points respectively, and ranked fifth in the industry.

With the development of 13, the cumulative production and sales of Beijing Hyundai exceeded 6 million vehicles, the sales revenue exceeded 600 billion yuan, the cumulative tax payment exceeded 80 billion yuan, and the number of employed people was about 200,000. Beijing Hyundai has become the largest single manufacturing enterprise in Beijing, which has promoted the development of Beijing's automobile industry and Beijing's overall economy, and has become the highlight of Beijing and even the whole country's economic growth.

In the future, Beijing Hyundai will continue to take "becoming the favorite brand of China people" as the goal, keep in mind the mission, seize the opportunity and meet the challenge, and under the guidance of the brand strategy of "from modern to future", realize the 100000000 millionth car off the assembly line in 20 17 years, realize the second leap of the enterprise, and keep forging ahead for the development of China cars!

corporate culture

The highest value of an enterprise: to create a beautiful blue sky for the happy life of China people.

Enterprise spirit: hard work, unity and cooperation, advancing despite difficulties, determined to win.

Enterprise tenet: to pursue excellent quality and create a happy life.

Corporate philosophy: "three satisfactions"

Start a better life with a perfect car and satisfy customers.

Create the best return with refined management and satisfy shareholders.

Provide the best environment and comfortable venue to satisfy employees.

Quality policy: let customers enjoy super value, grasp the lifeline of quality, promote continuous improvement and build a world-class car.

Brand slogan: new thinking, new possibilities.

Brand Strategy: From Modern to Future

Brand core value: leading the trend, intelligence &; Fashion)

Development story

Since its establishment in 2002, Beijing Hyundai has passed 13 years.

As the first joint venture after China's entry into WTO, Beijing Hyundai has grown rapidly and made remarkable achievements in the industry.

At present, Beijing Hyundai has crossed the annual production and sales of 6,543,800 vehicles. Under the guidance of the brand strategy of "from modern to future", it is striving to become the favorite brand of Chinese people.

The first stage (200 1-2003): Beijing Dream.

In the early days of its establishment, Beijing Hyundai grabbed the market with "speed", quickly completed product introduction and capacity building, and quickly took root in the China market.

In less than a year, Beijing Hyundai successfully launched two main models, Sonata and Elantra, realizing the signing, factory building, production and delivery in the same year.

Guided by the policy of "revitalizing stock, rolling development, lean operation, strong entry into WTO and quick victory", Beijing Hyundai has successfully embarked on a road of self-development.

20011017 then secretary of Beijing municipal party Committee * * met with Zheng Mengjiu, president of Hyundai motor group, which officially kicked off the modern cooperation between Beijing automobile and South Korea.

On April 29, 2002, Beijing Automotive Industry Holding Co., Ltd. and Hyundai Motor Co., Ltd. signed a strategic cooperation agreement in Beijing, and the two sides jointly set the goal of driving at the end of the year.

10 10 18, Beijing Hyundai Motor Co., Ltd. was established, becoming the first Sino-foreign joint venture project in the field of automobile production approved by China after China's entry into WTO.

1 month later, the first model-Sonata slowly drove off the production line, and Beijing Hyundai No.1 Factory was officially put into production.

On February 23rd, 65438, Sonata's new car launch conference was held in Beijing Hotel, which ended the era when Beijing didn't have its own car, kicked off the revitalization of Beijing's automobile industry, and made the dream of Beijing's automobile industry come true for generations.

On February 24, 2003, Beijing Hyundai completed the first phase transformation of four production lines, forming a production capacity of 50,000 cars.

On February 28th, 65438, Elantra, the king of family cars, was officially listed.

In the modern development of Beijing, this product plays the role of "main force".

In the same year, the contribution rate of Beijing Hyundai to Beijing's GDP reached 8%, and the contribution rate to the industrial added value of enterprises above designated size in Beijing reached 2 1.8%.

Among them, the sales volume of Sonata cars reached 52,000, accounting for 65,438+00% of the B-class car market, which set a miracle of the total production and sales in the first year of the automobile market.

The second stage (2004-2008): extremely fast journey.

During the four years from 2004 to 2008, Beijing Hyundai developed rapidly, showing the development trend of rapid construction, rapid network development, rapid product introduction and rapid market response, creating an extraordinary "modern speed" that China automobile industry has never seen before.

In April 2004, the second phase reconstruction project of Beijing Hyundai No.1 Factory was completed, and the engine factory was officially put into production. Beijing Hyundai has completed the leap from 50,000 vehicles to 1.5 million vehicles per year.

On February 23rd of the same year, 12, the 200th car of Beijing Hyundai rolled off the assembly line.

When the domestic auto market was in a downturn, Beijing Hyundai flew against the trend and completed the annual production task of 6.5438+0.5 million vehicles.

In 2005-2006, Beijing Hyundai continuously improved its product line.

On June 16, 2005, Tucson, the first urban SUV of Beijing Hyundai, was officially launched, which became the pioneering work of Beijing Hyundai in the SUV field.

/kloc-In September of 0/5, Beijing Hyundai Yuxiang was listed, and in March of the following year 16, Accord was listed.

Beijing Hyundai's product line covering A0, A, B and SUV market segments has initially taken shape.

On June 5438+1October 65438+May, 2005, Beijing Hyundai delivered the first batch of taxis, and Beijing Hyundai officially entered the taxi market and became the "capital business card".

On March 27th, 2006, the 500,000th car of Beijing Hyundai rolled off the assembly line.

On April 18, 2006, the foundation stone was laid for Beijing Hyundai No.2 Factory and Technology Center, and Beijing Hyundai began a new stage of development.

In 2007, in the face of severe market challenges, Beijing Hyundai seized the opportunity and took the initiative to adjust, and achieved major breakthroughs in the construction of procurement system, the adjustment of sales organization and the planning of future products, which laid the foundation for Beijing Hyundai to achieve sustainable development.

In August, Beijing Hyundai Engine No.2 Factory was officially completed and put into operation, which enhanced Beijing Hyundai's market adaptability.

In June+10, 5438, Beijing Hyundai completed the regional adjustment and established three business divisions and 12 office, which realized the forward movement of the sales center and effectively improved Beijing Hyundai's responsiveness to the market.

On April 8, 2008, Beijing Hyundai No.2 Factory was completed and put into operation, and the first phase of the technical center was completed. Beijing Hyundai has transformed from a single automobile manufacturing enterprise to a multi-functional automobile enterprise.

Stage 3 (20/200912): Steady progress.

From 2009 to 20 12, Beijing Hyundai began to enter an important period from quantitative change to qualitative change.

At the present stage, Beijing Hyundai has forged "modern speed" with "modern quality", changed from "product-centered" to market demand-oriented, constantly improved its brand power, and comprehensively improved its product quality and customer satisfaction.

In 2009, Beijing Hyundai achieved a "triple jump" in sales volume within one year, with sales exceeding 30,000 vehicles in 1 and February, 40,000 vehicles in March, 50,000 vehicles in April and 60,000 vehicles again in September.

In that year, the sales volume of Beijing Hyundai reached 570,000 vehicles, a year-on-year increase of 94%. The growth rate ranks first among domestic joint venture car companies, and the production and sales volume ranks fourth among domestic car companies.

20 10 is the year of connotative growth management innovation defined by Beijing Hyundai, and the strategy of "D+S" (mid-to-high-end vehicles +SUV models) is formally put forward, focusing on increasing the proportion of mid-to-high-end vehicles and SUV products in the sales of all models.

On April 8, ix35, which is responsible for Beijing Hyundai's important mission of entering the high-end automobile market and brand promotion, went public.

On the same day, the 2 millionth product of Beijing Hyundai officially rolled off the assembly line, and it took Beijing Hyundai 88 months to become the fastest enterprise to achieve production and sales of 2 million vehicles.

165438+1On October 28th, the foundation stone was laid for Beijing Hyundai No.3 Factory, and it steadily marched into the enterprise with annual production and sales of one million vehicles. Beijing Hyundai has firmly settled in the first camp of China passenger car industry.

20 1 1 On April 8, 2008, Beijing Hyundai released a brand-new brand slogan "New thinking, new possibilities." Continue to deepen the strategy of "connotative growth".

On the same day, the eighth generation Sonata was officially listed, which blew the horn of Beijing Hyundai brand promotion.

In the same year, Beijing Hyundai entered the "3 million club" and reached a critical period from quantitative change to qualitative change, from development speed to brand promotion.

20 12 On August 23rd, Beijing Hyundai brand-new model "Elantra Langdong" was officially launched, covering the middle market with Elantra and its family-run Elantra.

On the same day, Beijing Hyundai No.3 Factory was completed and put into operation, and the annual production capacity of Beijing Hyundai increased from 600,000 to 6,543,800+000, entering a club with an annual production and sales capacity of one million vehicles.

In 20 12, the 4 millionth car of Beijing Hyundai rolled off the assembly line, and the brand-new "T-power full-size luxury SUV" went on the market.

The fourth stage (from 20 13): the second leap.

Beijing Hyundai defined 20 13 as the first year of brand, and put forward "modern brand serves modern customers" to realize the "second leap" of the enterprise.

Under this guidance, Beijing Hyundai put forward a brand-new brand strategy of "from modern to future", which opened a new era of brand promotion.

201165438+1October 19, Beijing Hyundai MISTRA went on the market, and together with the eighth generation Sonata, it formed the "Gemini" of Beijing Hyundai mid-to high-end cars, beating gongs and drums for Beijing Hyundai's brand take-off.

12 On February 23rd, Beijing Hyundai sold100000 vehicles/accumulated sales of 5 million vehicles, and the brand strategy conference was held in Beijing National Convention Center.

Beijing Hyundai has officially passed the "two million" automobile production and sales mark, which is the third single automobile brand with annual sales exceeding one million in China after Shanghai Volkswagen and FAW-Volkswagen. And become a brand that has achieved "5 million vehicles" in the shortest time in China.

On the same day, Beijing Hyundai officially released a brand-new brand strategy "From Modern to Future", which comprehensively improved brand management from product planning, brand marketing and operational services, and kicked off the road of "modern brand" promotion in the new decade.

On June 2014 10/0, Beijing Hyundai high-end small SUV ix25 was listed in Guangzhou.

Ix25 is another brand-new model launched by Beijing Hyundai to meet the demand of the fast-growing small SUV market.

201410 122 October, the anniversary of the founding of Beijing Hyundai12, also ushered in an important moment when the 6 millionth car rolled off the assembly line. At the same time, Beijing Hyundai's "Funding Project for Hope Primary School in Baogunao Township, Qiaojia County, Yunnan Province" was officially launched.

Beijing Hyundai has started a new journey of enterprise development with the heart of responsibility.

2065438+On March 20th, 2005, the ninth generation Sonata, a new generation of Beijing Hyundai medium and high-level strategic car, was listed in Shenzhen, together with the classic Sonata (the eighth generation Sonata) and the famous map.

Form a product front with cross layout and complementary advantages to provide consumers with diversified and high-end new choices.

201April 3, 5 "Inspire Beijing-Tianjin-Hebei? Breaking the New Blueprint-Beijing Hyundai Cangzhou Factory Launch was held in Cangzhou, Hebei Province.

Cangzhou factory is the first time that Beijing Hyundai has invested and built outside Beijing. Adjacent to Beijing-Shanghai Expressway, it covers an area of 1, 9 1, 000 square meters. It is expected to be completed by the end of 2065, 438+06. An economical car and a modified SUV will be put into production in the first phase.

The annual production capacity of Cangzhou plant will reach 300,000 cars and 200,000 engines, and the estimated annual sales income is 36 billion yuan.

4 brand strategy editor

The logo of Beijing Hyundai is an ellipse with an oblique letter H.

The ellipse represents the earth, which means that modern cars take the whole world as the stage to carry out the global management of enterprises.

The oblique letter H is the first letter of HYUNDAI Motor Company English, and it is also a visual artistic expression of two people shaking hands, representing the mutual trust and support between Hyundai Motor Company and customers.

The ellipse not only represents the steering wheel of a car, but also can be regarded as the earth. The combination of the two implies that modern cars are all over the world.

20 13, 13 From February 23rd, Beijing Hyundai launched a brand-new brand strategy of "from modern to future".

This means that Beijing Hyundai stands beside consumers, creates a unique quality life for consumers, and walks towards a better future with consumers through creative and innovative ways.

Beijing Hyundai has entered the era of brand-oriented "brand management", and promoted products, marketing and after-sales service by formulating differentiated brand strategies to win consumers' love for corporate brands.

In terms of products, Beijing Hyundai will upgrade the brand's unique product "aerodynamic aesthetics" concept, strengthen the active safety and driving safety technology of products, improve the fuel efficiency and environmental protection of products, and meet consumers' expectations for the best product quality.

In marketing, Beijing Hyundai actively participates in sports marketing, cultural marketing and corporate social responsibility, making Beijing Hyundai a brand truly loved by consumers.

In terms of service, in order to make consumers experience more comfortable and high-end services, Beijing Hyundai has accelerated the network layout of dealers in third-and fourth-tier cities and expanded the number and scale of special stores that build a global unified GDSI image standard.

At the same time, Beijing Hyundai implements the five-year /65438+ 10,000-kilometer warranty service for the whole vehicle system, among which six models, such as the ninth-generation Sonata, Sonata Classic, Mingtu, brand-new Shengda, ix35 and ix25, enjoy the five-year /65438+ 10,000-kilometer after-sales service standard for the whole vehicle, providing more protection for the owners with long warranty.

In the future, Beijing Hyundai will continue to adhere to the policy of "quality management" and constantly improve the indicators of SSI (sales service satisfaction) and CSI (after-sales service satisfaction) to provide better services for Beijing Hyundai customers.

5 model editor

Up to now, Beijing Hyundai has 13 main models, including the ninth-generation Sonata, MISTRA Famous Map, Sonata Classic, Xinshengda, ix35, ix25, Tucson, Langdong, VERNA Rena, Yi Rui, Elantra Elantra, Elantra and so on, covering a number of market segments such as A0, A, B and SUV.

Brief introduction of some models

secondary market

In the B-class car market, Beijing Hyundai has three heavyweight models: the ninth generation Sonata, Sonata Classic (the eighth generation Sonata) and MISTRA.

Sonata No.9

The ninth-generation Sonata was launched on March 20th, 20 15. It is positioned as a "new power high-end smart car" and is another heavyweight mid-to high-end car launched by Beijing Hyundai after the classic Sonata.

The ninth-generation Sonata adopts the latest design concept of Modern Automobile Fluid Sculpture 2.0, with an atmospheric, luxurious and elegant appearance, and the wind resistance coefficient is only 0.27, which is the smallest wind resistance among competing products of the same level. The length, width and height are 4855 mm/1865 mm/1485 mm respectively, and the wheelbase reaches 2805mm, providing spacious head and leg space, and the driving space is the largest among competing products of the same level; Introduce a brand-new blue-drive power platform to provide a turbocharged power system.

Among them, γ 1.6T-GDi engine +7-speed DCT powershift power combination has excellent performance, which can provide excellent acceleration performance and driving pleasure; In terms of safety, the ninth-generation Sonata comes standard with seven active safety configurations: ABS+EBD+ESC+VSM+HAC+TCS+ESS. In the safety collision test with reference to the new version of C-NCAP rules, five stars plus excellent results have been achieved. In addition, the ninth-generation Sonata is also equipped with advanced technology configurations such as ASCC intelligent adaptive cruise, intelligent far-near light switching, LDWS lane departure warning system, and intelligent trunk, bringing consumers a safe, convenient and comfortable driving experience and intelligent life enjoyment.

MISTRA name map:

MISTRA's famous map was launched in1October, and 20119. Designed and developed by Peter Schreyer, one of the three major automobile designers in Europe, it won the title of "Most Concerned Vehicle" at the 20 13 Shanghai Auto Show.

This model is positioned as a "mid-to-high-class car that drives the new era", and four models 1.8L and two models/2.0L are available. The car offers eight body colors and two interior styles.

Its simple outline, moderate dynamic lines, combined with exquisite and high-grade details, create a calm, fashionable, simple and smart appearance style, showing a calm and elegant European style.

Mingtu has become the fourth model of Beijing Hyundai to implement the "five-year 654.38+ million-kilometer vehicle warranty" policy after Sonata Classic, brand-new Shengda and ix35, which is higher than the national "three guarantees" and leads the same level in after-sales service standards.

Classic sonata:

Sonata Classic was once named the eighth generation Sonata, which is a strategic model of Beijing Hyundai in the mid-to high-end car market. The eighth Sonata was launched on April 8th, 20 1 1. It is positioned as a "dynamic car with global quality and intelligent technology" and adopts the design concept of "fluid sculpture". The length, width and height of the body are 4820mm/ 1835mm/65435 respectively. There are two displacements of 2.0L and 2.4L, which match the 6-speed automatic manual transmission.

In addition, consumers who buy this model can enjoy international quality assurance and services such as "5S" service plan and "five-year 654.38+ 10,000 km vehicle warranty".

The eighth generation Sonata is the best interpretation of Beijing Hyundai's brand spirit of "leading the trend, wise taste". Since its listing, it has attracted much attention, and has maintained a sales level of more than 10,000 vehicles for several months.

In 20 12 years, the annual sales performance of 100454 vehicles was achieved, and the cumulative sales volume exceeded 200,000 vehicles in two years after listing. Re-entered the mainstream B-class car market in 20 13. By 20 14, the cumulative sales volume of the eighth-generation sonata has exceeded 330,000.

2065438+In March 2005, the eighth generation Sonata was officially renamed Sonata Classic.

SUV field

In the field of SUV, Beijing Hyundai has a combination of "brand new Shengda +ix35+ ix25+ Tucson", which has achieved comprehensive coverage of the high, medium and low-end SUV market, and further enhanced and stabilized the market position of Beijing Hyundai brand while enhancing its market competitiveness.

ix25

Ix25, as a brand-new small SUV under Beijing Hyundai, was officially launched in Guangzhou on 20 14, 10 and 10.

This time, * * launched six models for consumers to choose from, with the length, width and height of 4270* 1780* 1627mm and the wheelbase of 2590mm. It is equipped with 1.6 gamma and 2.0Nu engines, and the price range is 1 1.98-65438.

Ix25 is a brand-new model tailored for young people who are pursuing fashion and individuality, following the trend that mainstream consumers in the automobile market are getting younger and younger.

Its shape adopts the latest design concept of fluid sculpture 2.0, and draws lessons from the design style of medium and large high-end SUV, and outlines a capable and tough personality appearance with dynamic, flamboyant and three-dimensional body lines.

The whole vehicle is equipped with one-button start, intelligent adaptive lighting control system, HAC uphill and downhill assistance, ESS emergency braking reminder system, BAS braking force assistance system, etc. Thereby comprehensively leading the rich configuration of products at the same level and bringing consumers a comfortable and intimate driving experience.

With the four core highlights of appearance, configuration, space and safety, and super-high quality assurance service, ix25 will be another successful attack of Beijing Hyundai in SUV market.

Beijing Hyundai's SUV models-brand-new Shengda, ix35 and Tucson-have all entered the mainstream of market segments and won the first place in the total sales of joint venture car companies.

After the ix25 shines, Beijing Hyundai will undoubtedly further complete its all-round layout in the SUV market.

Xinshengda:

As the brand-new flagship model of Beijing Hyundai, the brand-new Shengda represents the attack of Beijing Hyundai in the mainstream high-end SUV market.

The brand-new Shengda was launched on February 23rd, 20 12. 12. Positioning as "T-power full-size luxury SUV", it is the highest-end and most luxurious model of Beijing Hyundai so far.

The brand-new Shengda relies on the modern automobile design concept "fluid sculpture" and adopts the concept of storm edge inspired by nature to realize a more powerful, tough, fashionable and exquisite streamline design.

The product adopts full-scale design, providing rare installation options of three rows and seven seats in SUVs of the same class. The body size is 4725mm *1880mm *1686mm, and the long wheelbase is 2700mm.

The new Shengda is the first model of Beijing Hyundai to introduce "T" power. It is equipped with a turbocharged engine and adopts a brand-new double scroll single turbocharging technology, which is at the leading level in the industry.

At present, there are 2.0 T and 2.4 displacements to choose from.

In terms of after-sales service, the new Shengda enjoys the highest quality guarantee of "five-year 65438+ million-kilometer vehicle warranty" just like Sonata Classic.

ix35:

Ix 35 is the first product of Beijing Hyundai that adopts the design concept of "fluid sculpture".

Ix35 is powered by a brand-new "Nu" engine, adding CVVT continuously variable valve timing system and VIS variable intake manifold technology, and the power of 2.0 displacement can reach 120KW.

Ix35 is equipped with DVD navigation, AUX, USB and 7 speaker systems, noise and vibration control technology, etc. , providing luxurious entertainment. Electric seats, electric heating seats, panoramic sunroof and dual-zone automatic air conditioning improve driving comfort.

Ix35 is the second SUV product launched by Beijing Hyundai after Tucson.

Since its launch, ix35 has sold more than 654.38+million vehicles for three consecutive years, ranking among the top four mainstream SUV rankings.

20 14 and 10, the cumulative sales volume of ix35 has exceeded 500,000 vehicles.

Tucson:

Tucson's biggest breakthrough in appearance is the combination of traditional SUV and city car style, which shows the image of pursuing urban sense, modernity and fashion sense, and completely changes the cumbersome and rough characteristics of traditional SUV.

Tucson is equipped with CVVT engine, and the "continuously variable valve timing system" is used, so that the valves of CVVT engine can be controlled to open and close at any time according to the engine condition. On the premise of saving fuel, the engine power output is stronger and the fuel combustion is more sufficient.

As the pioneering work of modern SUV products in Beijing, domestic Tucson not only completely retains the leading technology of modern Tucson, but also makes many improvements according to the characteristics of roads, climate and consumers in China.

Tucson, which locates the urban SUV, almost concentrates all the elements of a revolutionary advanced SUV.

Tucson launched by Beijing Hyundai not only fills the product gap, but also fully proves its powerful strength through exquisite and excellent quality, thus establishing Tucson's dominant position in the SUV market.

primary market

In the A-class car market, Beijing Hyundai has successively launched three models, Elantra Elantra and Elantra Elantra, forming a sales pattern of "it runs in the family". Among them, Elantra's target population is the fashion crowd aged 25-35, which forms a price difference of 20,000 yuan with Elantra, and both * * * capture the first-and second-tier markets; Elantra focuses on the taxi market and some third-and fourth-tier markets with the quality and cost performance of "one million kilometers without overhaul" as its selling point, targeting at pragmatic and steady people aged 30-40.

The differentiation of the three models has won the best sales volume for Beijing Hyundai and established its backbone position in the mid-level car market.

Elantra Lang Lang:

Elantra Langdong was listed on August 23, 20 12. It was designed and developed by Thomas Birkel, the chief designer of Modern European Design Center. Positioning as "the world's cutting-edge mid-level car". The body size of Elantra Langdong is 4570 mm *1775 mm *1445 mm, and the long wheelbase is 2700mm, which has the space of ergonomic integration technology.

This model is equipped with 1.6L and 1.8L engines respectively. With the positioning and price of the mid-level car, the driving level of the mid-level car has been achieved, the definition of the mid-level car by the market and consumers has been refreshed, and the sales pattern of "it runs at home" has been formed with Elantra and Elantra.

As the "pioneering work" of the tenth anniversary of Beijing Hyundai, Elantra Langdong is a subversive innovative product launched by Beijing Hyundai to cater to the market development trend and the demands of emerging automobile consumers, which has promoted the high-end promotion of Beijing Hyundai brand.

Elantra New Elantra:

Elantra Elantra Elantra was listed on April 8, 2008. As a fully upgraded model of Elantra, it has been greatly improved compared with the old model.

The fashionable and dynamic design caters to the aesthetic concept of the new generation, and the spacious and comfortable driving space takes care of both home and business. The economic and environmental protection power system brings joy of control and good fuel economy, which is comparable to the safety of mid-to high-end cars and is a safety model of mid-level car market.

As the first model produced by Beijing Hyundai No.2 Factory, ELANTRA Elantra fully considered the fuel economy, China people's aesthetic preference, domestic driving environment and other factors, and the time to market was delayed by one and a half years compared with the global synchronous model, which was fully built for China consumers and fully realized the "China customization".

This ELANTRA Elantra combines the romance of French law with the fuel-saving characteristics of Japanese, and has become the representative work of the mid-level car market after Peugeot 307, Corolla and Civic.

By February of 20 13, Elantra Elantra had crossed the milestone that the cumulative sales of a single car exceeded one million.

A0 market

In A0 market, Beijing Hyundai currently owns VERNA Rena models.

As a Beijing Hyundai A0-class boutique model, Rena has been selling well since its launch and has become a classic model of this class.

Xin Raina/Yi Rui:

VERNA New Rena/Yi Rui was launched on March 22nd, 20th14th, and it is a small car developed by Beijing Hyundai.

The appearance of Rena/Yi Rui adopts the latest fluid sculpture design concept of Hyundai Motor, with the length, width and height of 4340mm, 1700mm and 1460mm respectively, and the wheelbase of 2570mm.

VERNA New Rena and Yi Rui are different from the existing A0 products on the market at present, and Beijing Hyundai has positioned them as leapfrog A0+ models.

This not only means that Rena has the largest wheelbase and internal space at the same level, but also points out that Rena has outstanding advantages in appearance design, technical performance, product quality, use value and so on, which can meet the consumption psychology of A0 market consumers who want to pursue practicality and fashion.