What are the tricks used by people selling Putian shoes? How to avoid being cheated?

Hello everyone, I am cpz Xiaohei!

I just started my own business from the Putian factory. I have seen too many of these routines. The problem is that these customers have been tricked. Gouhua bought junk goods at high prices and kept saying thank you to the merchants.

Let’s start with the level, let me explain it systematically

Many merchants will add words such as “authentic standard” and “original order” in their copywriting. I am new to Putian shoes. Newbies often don’t know the meaning.

Currency＜Genuine Standard＜Company Grade＜Pure Original

We roughly divide the grades into these four categories

Many people will ask, many merchants have rats. Why don’t you write an order for goods and customs detention?

Brother, rat goods are those shoes that are dismantled and then reassembled with some materials for high-defective products in genuine stores. The quality is very unreliable. After all, It's a defective product. It's nonsense to detain it at customs. If you have the ability to take it out and sell it again, it won't even be enough to recoup the cost. I won’t go into details here about the nicknames these crooked businessmen have given themselves. There are too many.

Currency: The worst grade among Putian shoes, most of which are made and shipped by family workshops. It is characterized by cheap materials, backward technology, and low price. The price is generally between 40 and 80 (market wholesale price). The market share is about 20%, and it is declining year by year, and it has been gradually eliminated by the market.

True label: Putian shoes have the highest market share among the brands. Many factories use them for distribution at wholesale stalls. They mainly focus on volume and the profit is not high. Features: General materials, backward technology, low price, the price is between 100 and 150 (market wholesale price), the market share is about 40%, and the wearing life is generally four or five months (under normal wearing conditions).

The above two levels can be made as long as the materials and machines have been purchased. There is no need to purchase genuine products for development, ask professionals to dismantle them, etc. Cost investment, for example, a Stoll machine costs 12 Around 10,000 yuan, this is just a machine, so good quality is directly proportional to the cost input.

Corporate grade: This grade is relatively superior among Putian shoes. The materials and craftsmanship are relatively good. Many better factories only accept corporate grade and pure original products. It can be seen that This level of quality is still recognized by the public. In terms of market share, due to the tight supply of goods at various stalls, the share has always been around 30%. It is relatively difficult for both left and right factories to make it. Price: around 230 to 400 (market retail price)

Chun Yuan: As the name suggests, it is a level of Putian shoes where all raw materials are standard. I don’t want to say too much, because there are too many things to say. The water inside is very deep, probably because each factory has its own selling point and its own way of making money. The price is about 500 to 1,200 yuan (market retail price)

1. Repeatedly urging you to buy

2. When asking about shoes, he hesitates and cannot answer for a long time, and the answers are quite inconsistent.

3. The words "hupu" and "over-identification" appear frequently.

4. The circle of friends is chaotic, with a hodgepodge of shoe styles released by various merchants.

5. The price is seriously inflated

Tips: Ask the merchant whether xx can pass the appraisal. If it says 100%, it will definitely be a scam.

The above is what I have shared with you. I have no other ideas. It is just to make everyone's money well spent, rather than spend money and feel bad. There are too many tricks in the market now. Really conscientious merchants Really few.

I hope everyone will be satisfied every time you shop

There are routines everywhere, but in my opinion, only those small agents will use routines. As a local in Putian, I also use routines when making Putian shoes. I have been a veteran shoe seller for six or seven years, and I still don’t bother to use routines. I think when I first came into contact with Putian shoes, I tried my best to attract people with all my tricks. Next, I will share with you some of my original experiences. Experience

First of all, I changed all the account names to "Factory Direct Sales and Dropshipping". In the early years, Putian shoes were still sold for tens of dollars, and the technology was not as developed as it is now. They compete with genuine products, so there is no such thing as terminal pure original. In fact, to be honest, what factories study every day is how to catch up with or even surpass genuine products. Which factory has time to explain to you what is the best shoe and how much is a pair? You ship on behalf of others. Besides, powerful factories are in short supply every day. People need you to buy a pair from time to time? You don’t need to have a lot of local stalls waiting for you. You can make a fortune by relying on quantity. This is the most common routine. Let alone the manufacturers, I personally don’t have that much time to pay attention to it

Secondly , I’m just bragging. I would go in-depth to understand every shoe that was released at that time, and then tell all the authentic details about my own shoes. When you hear someone talk about shoes in great detail, is it easy for you to believe it? Already? To put it now, my shoes are terminals. My shoes are the best on the market, raw materials, etc., but are top-quality products so easy to produce? The number of top-quality products produced by factories every day is limited, and top-quality products are flying all over the sky. Where does it come from? Some agents just see that the copywriting says that they are pure originals and company products, so they just follow the trend and brag about it. You don’t know when other stalls are giving you defective products. This behavior is called "killing pigs", and you can really afford top-quality products. Most of them are locals and some powerful offline people. The best way to deal with this routine is to inspect the goods or meet conscientious sellers

Finally, there is a price war. Putian shoes are local people who drag powerful offline people. The downline will then develop, the downline will continue to develop, and the downline will continue to develop. This is why there is a price difference. This routine is also done by some of my downlines, but I don’t need it. They will pass the price of their downlines. To highlight your own advantages, you don’t know them well, they are just offline people

That’s it for today. Please forgive me if I’m wrong. Routines no longer belong to people like us. We work every day. It is very tiring to clear friends and apply for friends. I am not targeting anyone by sharing this with you. After all, it depends on the person whether it is a routine or not. I believe there will be more good people

There is not so much foreshadowing. Anyway, for me, a poor student, I wear Putian shoes only if I have no money. Who would wear Fake shoes if I have money?

My living expenses are provided by my family, and I sometimes earn less by working part-time outside. There are many, so save what you can.

I know that many Zhihu elites must think that wearing Putian shoes is a sign of vanity and a shameful thing. I felt the same way at first,

But I don’t think so now. Let me explain, I am a college student in Guangzhou. I come from a rural area and don’t have much money. I work part-time and live frugally. Occasionally, I can only spend 700 to 800 yuan to buy shoes at a discount in Nike stores, but the students around me are different. They all look like rich people, with baby's breath, European limited-edition coconuts, Bugs Bunny, etc. The cheapest ones cost several thousand, and some genuine pairs cost tens of thousands. The psychological inferiority complex becomes even stronger.

Suddenly one day, my roommate who worked part-time with me received another express delivery. When I opened the poison box, I saw it was this pair of fake coconuts.

Although I don’t know about Putian shoes at this time, the workmanship is so meticulous that even people who know shoes can’t tell that they are fake

My roommate is probably looking at me. With envious eyes, he recommended a shoe seller to me, saying that he didn’t have money to buy genuine products. He had been looking for this person to buy shoes. The quality was good in all aspects and the price was reasonable. Nowadays, many student parties wear this. My Putian shoe journey really started

Some time ago, when I was collecting living expenses, I went to the shoe dealer for the first time and spent 480 to buy a pair of aj. Because it was my first time to buy fake shoes, it took only a few days. I didn’t even sleep well. After all, real shoes cost thousands. Will others recognize me if I buy fake shoes? I was even more excited after receiving the goods. Not bad, for the first time, a poison bag was made and given to me.

After wearing the shoes for a few days, there is nothing wrong with them. They are quite comfortable. Anyway, the price is here, so I don’t ask for too much, so I’m quite happy.

When I save money and my living expenses come up, I will buy a pair of coconuts for 350 yuan next month, which can be worn in the summer. My brother said that you can arrange more than 2 pieces, as long as they are durable and comfortable.

There are really too many tricks in Putian shoe vendors. This version of shoes and that version of shoes, a pair of shoes can give you seven or eight grades and prices. And he dares to sell a pair of Putian shoes for more than a thousand, can you believe it? I really don’t understand where the minds of those who bought it went.

There are indeed levels of Putian shoes, but it would be good to divide them into three levels. Generally, only popular shoes, such as AJ1 and Coconut, have so many grades. Ordinary sneakers or running shoes only have two grades: currency and genuine. So how to identify Putian shoe sellers?

1. Price

Generally, the price of a pair of canvas shoes will not exceed 250 yuan. If a pair of high-quality Converse 1970s can sell for 190 yuan, it is considered good. If you see a shoe dealer selling Converse canvas shoes for 300, it means that this is an N-level agent and the price is super expensive! For shoes like AJ1 and Coconut, the price of top-grade pure shoes is indeed not cheap, but if it exceeds 700, it means they are killing pigs. Generally, the price is 550 to 650, which is considered normal. I have bought coconut and AJ1 that can pass the jigsaw puzzle, the price is 550. Not to mention the kind that sells for more than 1,000, just blacklist it and it's over.

2. Real photos

If there are no real photos in a shoe seller’s circle of friends, but only pictures, it means that he does not have the goods in hand and can only repost other people’s pictures. The shoes sold by this kind of shoe seller are generally high-priced and of poor quality.

3. No returns or exchanges

Before buying shoes, be sure to ask if you can return or exchange them. If you are told that you cannot return or exchange them, you will be blocked immediately, because the consequences are already obvious. It's clear that they're trying to trick you, and they won't give you a refund or exchange.

4. Reply speed

Generally, the busier stalls are very busy, and the reply is usually not very fast when chatting with them. If you send him a message and reply immediately, it means that he is not very busy and needs you as a customer urgently. At this time, you have to be more cautious when buying shoes.

5. Shoe Album

Generally, large stalls have Anfu shoe photo albums, which can facilitate customers to choose their own shoes when buying shoes. If you ask him for a shoe album and he can't bring it out, you have to be careful because he is probably a small agent or a small stall.

There are many tricks used by Putian shoe sellers. If you want to buy a pair of shoes that you are satisfied with at a relatively low price, you must keep your eyes peeled. Don’t be deceived by unscrupulous merchants and buy a pair of shoes of poor quality.

I happened to see this question, so let’s popularize it. Based on my own experience, the article may be a bit long, but those who read it patiently will definitely gain something and no longer be fooled!

Before popularizing science, I will share how I buy shoes, and also answer the question directly. I buy shoes at a friend’s house, and he has been doing stalls in Putian for many years. He mainly sells shoes. The products are of high quality, and the price is also advantageous. We also have dedicated people to run WeChat stores and other platforms. They support returns and exchanges without any reason within seven days. We can handle any subsequent quality issues with the shoes. We will not be like other companies that do not handle after-sales service. Such a seller will not be deceived in any case. The main question has been answered

He is not very good at promotion. He does it step by step. It is not easy. I have seen such questions. , I would like to recommend it to him, that’s all. If you think I am a micro-business advertiser, you can skip it and read the popular science below directly. No one will read the honest recommendation, and a large number of people will follow the self-promotion of micro-business. It’s not embarrassing at all. Let me share with you some shoes I bought at a friend’s house.

The ones I bought recently, Shell Toe and Vans, are both classic and evergreen models. They are considered the best ones made by Putian. Two pairs of good shoes, these two pairs of shoes in my shoe cabinet have never been broken

KD12, very comfortable, but it’s a pity that my friend said not to practice, Putian basketball shoes are basically not suitable for practice, don’t be fooled by the merchants , this is the top so-called pure original version. There are some things that only conscientious merchants will tell you. Unscrupulous merchants will do whatever they want to make you buy them

LBJ16 is also a pure original, fiber air cushion, but still It can’t be used in actual combat, but I have to say that it is very comfortable to wear.

Pumpkin, well made, I like the Trailblazer series very much

Big Devil, well made, friends say it is Wanding , Dongguan product, I don’t wear it much,

It’s a little bit covering my feet

This one has great texture, I like the color, it goes well with it

Follow the trend of Gypsophila, I don’t wear much, so I’m afraid of being laughed at, but it’s very comfortable, and Boost is the softest in terms of foot feel

I’ll share it here for now, there are too many shoes in the shoe cabinet, let’s start with the popular science!

I believe you have encountered this kind of seller quite often. They claim that they are from the manufacturer, and they get the goods from the manufacturer and deliver them. It seems that their prices are indeed ridiculously low. Compared with other sellers, the same style can be lower. One or two hundred yuan each, and the price difference for expensive styles is even greater. I suggest that you don’t think about this kind of sellers and just delete them. What they sell is the so-called "currency". In layman’s terms, they are the worst in Putian. The quality and appearance are fake at first glance, and the quality depends on luck. If you are lucky, you can wear it for about a week, but if you are not lucky, you can’t wear it for a day.

Let’s talk about the manufacturers. There are thousands of manufacturers in Putian, big and small, and none of them are just for free. Yes, the shipments start at six figures. How can I have time to sell you a pair? If I make only this little money from you, I will go bankrupt a long time ago

Manufacturers usually go to the stalls, which is popularly known as stalls. They are wholesalers, and the volume of goods usually is relatively large. Some stalls only accept local dropshipping, some stalls also accept dropshipping, and some stalls accept retail. Of course, there are also many stalls selling shoes in the name of stalls. , some are real and some are fake, most of them are scammers. It is not easy to find a real stall. It should also be noted that even if you find a stall, it does not mean that you have found a new world. You must know that although the stall gives you low prices, However, their shipment volume is relatively large, mainly due to volume, so problems such as mismatched goods/defective shoes often occur, and if there are any after-sales problems, the buyer will bear the return shipping costs, and there is a chance that they will be confused by the stall. goods (this will be discussed later), the stall only accepts WeChat/Alipay transfers for orders, and does not accept other transactions, so buyers are very passive

For example, let’s take an example of buying clothes in a specialty store. Shoes will issue you a receipt and guarantee returns and exchanges. If you have subsequent quality problems, they will also solve them for you. But if you buy them from a wholesaler, although there are no middlemen and the price is cheaper, you will enjoy much less service and guarantee. How do you choose to return the shoes? It depends on you

Let’s briefly talk about the quality classification of Putian shoes. Currently, from low to high, there are roughly: currency-genuine standard-company-pure original-Wanding-rat goods. That is to say

The same pair will have different qualities, so the prices will also be different

Take shell heads for example, the currency is tens of yuan, the real price is more than 100, and the company level is over 200. The price of each quality is different, so use The details of materials, workmanship, and quality control of shoe styles are also different. If you want to buy top-quality shoes at the best price, the only way is to ask more than one store. Don’t ask two stores whose prices are very different and think that the more expensive one is a scam. For you, if several top-tier brands have similar prices but only one has a very low price, then you can eliminate him. It is obvious that he wants to sell you cheap goods as top-tier goods. This is what was mentioned in the previous topic. "Mixed goods"

How to tell whether a seller has mixed goods for you? This actually tests the seller's character. First of all, the first transaction requires platform transactions or cash on delivery. You must find the seller before the transaction. When shipping actual photos or short videos, don’t look at the messy pictures they look for, because usually the pictures they look for are top-quality goods, and it’s hard to say whether what they send you is good or not, and the pictures they show you are They may not have taken the photos themselves, so try to ask them to give you their own pictures or short videos, which is the safest way.

As an aside, let’s briefly talk about the shoe quality categories mentioned above

It should be noted that the above-mentioned qualities of rat goods/guanding/pure original are not available in all shoe styles. They are only available in some popular series or styles, and the price will be higher. So the most common ones are corporate grade and genuine standard grade

You may have seen this situation before. Putian’s special prices are quite cheating. Of course, there are also conscientious special prices, but they are very few. Most of them are Manufacturers specially release a batch of cheap goods in the off-season, or use old inventory, so that stalls and agents can tweet special prices, and the copywriting can be as good as the sky. In fact, the goods are not that good. This way, they can make money and attract traffic, and the price is not high anyway. It’s high, and it’s non-returnable and non-exchangeable, so it’s good to make a little money

Many buyers feel very powerful when they encounter this kind of seller. They must have a lot of orders and so on, so they don’t bother to talk too much. In fact, it’s not the case. He still takes orders online in real time every day, but most of them work from 2 to 6 p.m. No matter how many orders he has, he can't fill the stall. He doesn't even have time to reply to the orders. It's outrageous. How can he really have such a good business? If you don’t want to hire customer service, can you afford it? You know, one thing that is very important in business is bluffing

Summary and suggestions:

I can only think of these few for now. I will add more later if I think of it. If you read it carefully, It is definitely a must to buy again. At least you will not be tricked. Let me give some suggestions to friends who are waiting. The market for Putian shoes is very deep. The most important thing when buying shoes is to find a seller with good character. Don’t compare prices blindly. If you find a stable seller, you can cooperate for a long time. This is the best!

Let me share it here first. I am too sleepy. It is my first time to write such a long article. I wrote it until midnight. I hope it can be helpful to everyone.