Comprehensive plan for new store opening activities

The opening celebration is also called "opening celebration". Mainly for commercial activities, ranging from small store openings to large business activities such as hotels, supermarkets and shopping malls. The following is a new store opening activity plan that I carefully collected and organized. I will share it with you below for your appreciation.

New store opening activity plan 1

Activity time: August 25th - August 26th

Activity purpose: through early advertising, let Langfang citizens know that "Wenzhou Garment City" has opened. It is a comprehensive and large-scale shopping mall with rich products, reasonable prices and good management. Through the development of activities, the passenger flow during the opening period will reach the peak, and ultimately the sales peak will be achieved.

Activity content: Be polite when entering the store: During the event, every customer who enters the store will receive a beautiful water cup, no limit!

Promotion method: 1. Tissue pack promotion: 30,000 copies.

2. Send 100,000 text messages in bulk;

3. Newspaper advertisements:

Langfang Daily, page 1/8: two issues on August 22 and 23

Consumer Plaza 1/2 edition: August 22. Consumer Plaza full page: August 24.

Full front page of the news: August 23

4. Langfang TV station’s 15-second advertisement will be played 20 times a day.

5. Hang banners in the communities (22 communities).

6. Bicycle advertising: Find temporary workers to ride bicycles in the city for tours, and put colorful flags on the back of the bicycle for promotion.

Building momentum inside and outside the store:

1. In front of the shopping mall, 50 sword flags, one arch, and 6 airborne balloons marking "Wenzhou Garment City Trial Opening" are displayed on the building. Hang 50 giant colorful vertical signs.

2. The gongs and drums team in front of the store will be held all day on August 25th and 26th.

3. "Wenzhou Garment City Trial Opening" pop flags are hung on the top of each floor in the store. Medium-sized pops at the mall entrance and on both sides of the elevator mark various major events in the mall; special offers are marked in the form of pops.

4. The entrance of the shopping mall is decorated with opening atmosphere bouquets, balloons, etc., and the pillars are covered with golden pleated cloth.

5. Enter the Xinhua Road entrance, inkjet light boxes, and make inkjet cloth: Wenzhou Garment City welcomes you!

6. There are clear signs in the mall, such as bathrooms, cashiers, In-store business items.

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Langfang Daily 1/8 page two issues: 4500 yuan

Consumer Plaza 1/2 page three issues: 5130 yuan

Consumer Plaza full page one issue: 4140 Yuan

Full page of news: 3,500 yuan

Bicycle advertisement: 20 people in 5 days***: 6,000 yuan

TV station 15-second advertisement circulates every day for 20 days Played 20 times: 30,000 yuan

Community banners (22 communities): 8,800 yuan

Gong and drum team fees: 7,000 yuan

Knife flags, arches, Launched balloons and giant colorful vertical signs on the building: 4,000 yuan

In-store hanging flags: __ yuan

In-store decorations: 5,000 yuan

Total cost: 118070 yuan

Effectiveness evaluation: The products are in place, plump, with many varieties, and the special products are supplied in a timely manner; when all activities are arranged and implemented in place, the sales work will reach a peak period to achieve the final brand promotion and sales Purpose.

New store opening activity plan 2

1. Purpose of the opening activity

1. Establish the public image of the store and win the attention of major media.

2. Gather popularity through opening activities, show Beyak’s new image and increase its popularity.

3. Through opening activities, strengthen the local influence of Bayak stores and promote sales.

4. Through unique forms of activities, attract the attention of the public and the media and improve the communication effect.

2. Early publicity plan

The success of the opening event is determined by whether the early publicity is in place. Only if the preliminary publicity is done well can the success of the opening event be guaranteed. We must have this awareness in our thinking. We would rather postpone the opening than be sloppy in early publicity.

Preliminary publicity methods and specific operations:

1. Home-based publicity in the community:

This is the most direct and effective means of operation, but it is also the most effective. Complex methods. Specific operations:

(1) Divide into two publicity groups for publicity. Each group consists of two or more people. If conditions restrict, one person can work in a group. The purpose of the publicity team is only to continuously find and track customers through one-on-one publicity with customers within two weeks before the opening, understand the details and needs of prospective customers, and finally guide customers to the opening site.

(2) Divide the real estate properties in the counties and cities where they are located, and basically achieve a balanced distribution. Each group is responsible for an area and carries out work. Competition begins between the two groups, and the competition indicators are the number of customers who enter the store and the number of customers who sign orders. Those with outstanding performance will be commended, such as cash rewards, review and retention of business personnel, etc. Measures such as commissions based on the sales volume of each group will be used to mobilize the enthusiasm of sales staff.

(3) Contents of home promotion: company overview, product introduction, detailed introduction of opening activities, basic situation and wishes of customers, and invitation to enter the store. It is worth noting that after understanding the situation of prospective customers, it is necessary to collect, organize and track them, and maintain communication with the store shopping guide to find the appropriate entry point and prepare for quick signing of orders when the business opens. The day before the opening, the salesperson must communicate with prospective customers by phone to confirm that they will come to the store to participate in the opening event.

2. Promotional leaflet attached to the newspaper: The design of the promotional leaflet should be clear and the theme of the activity should be obvious. The production should reflect the quality of the brand. Do not use flyers printed in red or yellow monochrome, as they are not classy.

a. Opening information: time, location, title, reservation phone number (advance reservations are available).

b. Promotional content.

c. Enterprise-related information, mainly cultural connotation.

d. Information on how to participate in the opening lottery and distribution of gifts.

Function: The publicity effect of newspaper clipping is the most direct, the publicity coverage is wide, the information is comprehensive, the target customer group is clear, and the gimmick will definitely attract the public's attention, and they will be happy to participate in the activities held when the new store is opened. , thus achieving the effect of publicity.

Entrained media: "_ Newspaper"

Published quantity: ×10,000 copies

Published date: _month_day, 20__

3. Temporary notices in newspapers and TV media: Publicity is carried out within one week before the event. Generally, it is temporary and concentrated publicity. Building momentum is key.

4. The opening announcement of the mobile phone SMS platform: There is no need to send it all over the sky. It can be sent in the form of satellite positioning to focus on all development real estate and building materials markets. That is, positioning and sending.

5. Of course, other effective methods can also be used for publicity based on the actual local conditions.

3. Design of promotional content for the opening event

First of all, a relatively ultra-low-priced product is needed to attract customers and detonate the market. This price needs to be particularly emphasized and eye-catching. At the same time, the promotional content should be designed to be relatively lively, such as price discounts, promotional gifts, etc. You can even use prize transfers, draws, etc.

IV. Creating the atmosphere of the opening event

Traditional methods such as arches, colorful flags, carpets, hanging flags, balloons, roll-ups, and flower baskets can be used. The momentum must be great, for example, ten arches, lined up in a row, etc., can truly create an atmosphere. At the same time, the placement of gifts should also be impressive and the pile should be large, giving the impression that there are many gifts and they are valuable. The purpose of the road show is to attract the attention of customers who come to visit and accurately find the location; in addition, it can also attract the attention of all citizens and even the media. It is also a supplement to the creation of on-site atmosphere.

New store opening activity plan 3

1. Activity time: _month___ - _month_day, 20__

2. Activity theme: Huanhuanxi Celebrate May Day and spend the summer refreshingly

3. Specific activities: Four joys and surprises!

Surprise 1: Passionate May Day gift-giving!

The first 300 customers and friends who shop on _month_ day will receive an exquisite gift regardless of the purchase amount. The quantity is limited and while supplies last.

Surprise 2: You will get free gifts after the shopping lottery!

From _month_day to _month_day, any one-time purchase of 28 yuan or more in this mall can be obtained with a computer receipt Exchange one raffle ticket; spend 58 yuan or more in exchange for two raffle tickets; buy more and get more. A maximum of 5 tickets can be drawn from a single ticket.

First prize: cash shopping card for 888 yuan for 1 person

Second prize: cash shopping card for 588 yuan for 2 people

Third prize: cash shopping card 88 yuan for 5 people

Fourth prize: a beautiful gift for 100 people

Surprise three: you shop, I will give you a gift!

__month__day— On _month_, anyone who comes to our supermarket will receive a one-time purchase:

A free toothbrush will be given for a purchase of 18 yuan or more;

A 500ml bottle of tea will be given for a purchase of 38 yuan or more;

Get a 1.25L bottle of Coke with a purchase of RMB 68 or more;

Get a 1.5L bottle of dish soap with a purchase of RMB 118 or more;

Get a 1.8L blender with a purchase of RMB 168 or more. A bottle of oil;

(Note: Tobacco, alcoholic beverages, grains and oils, fresh food, special offers, member prices and counter products are not included in this event)

Surprise 4: Super value exchange!

During the event, if you make a one-time purchase of 18 yuan in the supermarket area of ??this mall, you can redeem a toothpaste for 1 yuan by showing the cut corner of the poster; if you make a one-time purchase of 38 yuan or more, you can exchange it for 20 yuan worth of toothpaste with an additional 5 yuan. A box of Yuanchong gift boxes; if you purchase over 58 yuan, add 15 yuan to redeem a box of health care products worth 60 yuan. (Note: Tobacco, alcoholic beverages, grains and oils, fresh food, special offers, member prices and counter products are not included in the redemption activity; you can choose one of this activity and the Surprise 3 activity, and cannot participate at the same time)

New store opening activity plan 4

1. Market background analysis:

1. Population base and economic index:

__ The town has a population of 58,000, with the middle-aged, old and young index in the middle. potential spending power. __The number of people that the store can reach is 28,000, and the average consumption capacity is 580 yuan/person/month. The consumption index of the population that can be reached is aging, and the consumption is conservative, the purpose is direct, and the proportion of impulsive consumption is 8. __ town is a gathering place dominated by local residents, with little industrial economy. Most working-class people work in the urban area and use transportation to travel back and forth. The proportion of working-class people working locally accounts for 75%, and they have potential spending power.

2. Competitiveness:

__ The scope of store competition includes: __ agriculture, industry and commerce, __ street wholesale departments and small convenience stores, __ nearby supermarkets and markets with convenient transportation, take 17 Take the bus to large retail groups, KA stores, shopping malls and other excellent shopping spots in the city. However, __'s existing competitive formats are incomplete, and some retail stores are not comparable to us in product structure, display, advertising, and management, and cannot form a positive competitiveness.

Most of the purchases you take to the city by bus are bulk home appliances, clothing, etc. Daily consumer goods will still be settled in __, and it is inconvenient to take the bus, etc.

3. The purpose of joint marketing:

The __ store is now open for the second time. Google, which originally consumed the new era, has certain limitations in its understanding of the new era. It is particularly important for this opening to give customers a brand-new feeling. In addition to having many brand franchises and a brand-new store image, our store must also increase investment in overall promotional activities, striving to: more effectively attack opponents, stabilize and expand. Market share, a new and comprehensive way to stimulate consumption power, guide consumption, seize the market and build momentum, promote product sales, create a shopping atmosphere, etc. In addition to the own supermarket area, participating in the joint promotion this time are pharmacies, bakeries, delicatessens, jewelry stores, baby and children's areas, electrical appliances areas, gold and jade counters, cosmetics counters, mobile phone counters, mass clothing, vegetable areas, Fruit area, fresh food area, aquatic product area, meat area, factory promotions inside and outside the factory, etc.).

II. 1006001 DM Promotion Plan

1. Activity theme: grand opening, or grand opening

2. Activity time: __ month 20__ _ Day - __ month __ day, 20__

3. Activity location: __

4. Activity content:

Activity theme: Hot opening of Sanzhong Gift

Preparatory departments: Operations Department, Planning Department, Sales Department

First gift: Free cash for opening

Activity details: On the opening day (or within the first three days) days), the first 166 customers who come to our store and spend more than 38 yuan can draw free red envelopes, one in cash with a face value of 10 yuan, 8 yuan, 6 yuan, 5 yuan, 4 yuan, 3 yuan, 2 yuan, 1 yuan, on that day ( or every day) will give away 3,500 yuan in cash, and everyone can win and receive the cash for free.

Second gift: happy shopping and lucky draw

Event details: During the event, every one-time purchase of 38 yuan or more can be awarded once, and so on. A single ticket can be used for the maximum number of draws. Five times,

Notes: Counters, specialty areas, special offers, grains and oils, and famous cigarettes and wines are not included in this event.

Triple gift: I will give it to you when you come, get a free toothbrush

Event details: During the event, all customers can bring the footer of the toothbrush logo to the supermarket by tearing off the corner of the DM poster. Get a free Sanxiao toothbrush at the designated activity area.

3. DM single page (flash sale at shocking price)

8000 copies of A4 coated paper 2P (105G) single page for the operations department, business department, and planning department are KFC style hand-shred coupons , the front of the single page has hand-torn or cut patterns, the front is patterned with text, and the back of the single page is fully displayed for flash sales. Please set the inventory according to the DM score and regional consumption.

IV. DM poster (counter and in-store version)

DM poster: A3 coated paper (bound volume) 8P (105G) 15,000 copies Operation Department, Planning Department, Sales Department

DM poster (estimated number of items on special offer)

Bundle type, such as: buy A and get A, buy A and get B, add 1 yuan for products, products from one to five to ten, etc. The number of DM single items above cannot be changed too much. Please agree on the actual situation for detailed implementation. A small part of the DM products can be sold at special prices in the store (image display on shelves). The products displayed in piles on the floor must be full, and the products on the floor must be displayed in piles. The inventory quantity is 1 to 2 times the number of goods on display (the details depend on the characteristics of the goods). Low-priced products should highlight thematic elements and have corresponding purchase limits. Discounts, buy A and get A, buy A and get B, etc. Activities in the counter area must have DM posters, and the brand theme elements must be highlighted. The activities must be large in scope and attractive enough to drive the overall joint promotion effect, thereby achieving the ultimate goal.

5. Supporting facilities required for the event:

1. Crossing banners: hung on traffic arteries and community points.

(Size to be determined)

2. Exterior wall banner: hung on the exterior wall of our store. (Size to be determined)

3. Congratulatory banners and giant banners: hung directly above the outer wall of the main entrance. (Size to be determined)

4. Air arch: placed on the exterior floor of the main entrance.

5. Red carpet: From the roadside, follow the two main entrances and exits to the cashier. (Size to be determined)

6. Event lottery stage: used for event draws and placement of prizes. (Size to be determined)

7. Celebration ribbon-cutting stage: used for opening ceremony ribbon-cutting and artistic performances. (Size to be determined)

8. Two promotional vehicles: Promote the opening of our store to surrounding community places (the first three days)

9. Four small sheds outside: The manufacturers will do business in the square outside Opening offsite promotion. (Size to be determined)

10. Hanging flags in the store: The theme promotes the grand opening of our store. (Size to be determined)

11. Channel themed hanging flags: above the main pedestrian channel and the stack promotion channel to create an atmosphere. (Size to be determined)

12. Colored balloons in the store: placed on the floor, walls, pillars and other places to create an atmosphere.

13. Balloon arch at the entrance: A balloon arch is placed at the main entrance to create an atmosphere.

14. Theme POP writing: KT board opening planning artist writes the opening theme. (Size to be determined)

15. Cashier’s chest scarf: cashier’s chest scarf (Xinyougou welcomes you).

16. Counter trolley advertising: theme display of activities in the counter area.

17. Transparent lottery box: Jacquard transparent material (25_5_5). (Slogan to be determined)

6. Departments and personnel supporting promotional activities:

1. Cashiers: 8

Requirements for terms of reference: Cashier system Very familiar with the cashier operation process, have received training and assessment from relevant departments, have the ability to withstand psychological stress, and have strong familiarity with RMB recognition, etc. During the activity, the cashier supervisor will control and manage, and any problems that arise will be reported to the supervisor for resolution. No conflicts with customers are allowed.

2. Cashier assistants: 8

Scope of duties requirements: Assist cashiers to complete cashier work, which is mainly divided into: picking up bagged goods, handling goods discarded by customers and handing them over to relevant departments. Work with the cashier to clean up the cashier area, etc. During the activity, the cashier supervisor will be responsible for the management. When problems are discovered, the cashier supervisor will be notified to deal with them.

3. Security guards at the cashier: 2-4 people

Scope of responsibilities: Manage customers at the cashier to pay bills smoothly, handle disputes between cashiers and customers at the cashier, Handle and resolve emergencies, coordinate the connection between the cashier department and other relevant departments, and be in charge of public security and coordination. During the event, the event manager will directly manage the event. Any problems that cannot be solved should be reported to the event manager for processing. (Prevent people from stealing, running orders, etc.)

4. Manpower to change change: 1 person

Scope of competence requirements: Prepare the coins and small bills required during the opening activities, Provide the change coins and bills used by each cashier every day, and register and record the amount of cash spoken and received every day. During the activity, it will be managed by the activity manager. Any problems that cannot be solved will be reported to the activity manager for coordination and resolution. (Use trusted people as much as possible)

5. Salespersons (tallying clerks): 18

Terms of reference: Organize normal daily sales of goods in the area under management, and add supply sources , organize the replenishment of goods in the area under management, record daily sales and report to the purchasing department, handle goods and floor sanitation in the area under management, serve customers, handle emergencies, and prevent theft, damage, etc. During the event, the event supervisor will manage the event. If something cannot be handled, the event supervisor or event manager will be notified to solve the problem.

6. Sales assistants: 4-6 people

Scope of duties requirements: Appointed under the activity director and manager, assist the infield business area, mainly assisting the regional sector in handling special events , such as: helping salespersons to tally goods, replenishing piles of goods, emergency handling of damaged goods by customers, emergency handling of sanitation, etc. This staff has high mobility and is a temporary deployment staff. If problems cannot be solved, report to the activity supervisor or activity Manager coordinates processing.

7. Internal security: 6, external security: 6

Terms of reference requirements: Internal and external security officers mainly control, coordinate security, prevent theft, and maintain security during the entire event. Coordinate the normal sequence of activities, emergency response and other matters to coordinate various departments to smoothly carry out the overall opening promotion activities. During the activities, the activity manager will be under unified control. When problems that cannot be solved are encountered, the activity manager will be notified for mediation.

8. Receiving and freight forwarding personnel: 2 persons

Terms of reference: During the event, take charge of the receipt and delivery of goods, obey the orders of the purchasing and operations department, and collect the goods as soon as possible Transport to relevant locations for display. Safety comes first when transporting goods. During the event, the event manager will centrally manage the goods. If any problems that cannot be solved are encountered, the event manager will be notified for mediation.

9. Warehouse managers: 2

Requirements for terms of reference: During the event, they are mainly responsible for handling between the store and the warehouse, sorting out the goods already in the warehouse, and coordinating the goods needed on the store day. In and out, collect and place newly-incoming goods, deliver the goods needed by the store sales staff as soon as possible, and ensure the display quantity of goods in the store during the event. During the event, the event supervisor will uniformly manage the event. When problems that cannot be solved are encountered, the event supervisor will be notified ***Same as mediation.

10. Activity supervisor: 2 persons

Requirements of the terms of reference: Appointed under the activity manager, arrange and solve the orders issued by the manager, and coordinate the personnel of various departments to carry out their work smoothly during the activity , handle emergencies, solve problems raised by grassroots personnel, negotiate with managers to resolve problems as soon as possible, and effectively complete their duties.

11. Event manager: 1 person

Requirements of the terms of reference: division of labor and arrangements for the overall event personnel, material resources, financial resources, facilities and other props, unified command of the smooth development of all matters during the event, Handle and resolve emergencies to ensure smooth progress of activities. When encountering an incident that cannot be solved, please negotiate with the store's senior management and appoint a trader for the store's activities.

12. Office administrator: 1-2 people

Scope of competence requirements: Responsible for all matters in the office, such as: store broadcasting, sanitation, document arrangement, coordination with other departments, etc. Appointed under Event Manager, Supervisor.

New store opening activity plan 5

1. Preparation for road show promotional activities Preliminary preparations:

1. Who does the promotional activities serve and what purpose is to be achieved.

2. Make it clear why you want to engage in promotional activities.

3. The location, time and what kind of activities will be carried out.

4. Understand the event location and communicate with relevant departments in the community.

The following is a detailed plan for friends who open a hair salon to conduct promotional activities on the roadside:

1. Preparation for road show promotional activities

Early preparation:

1. Who does promotional activities serve and what purpose is to be achieved.

2. Make it clear why you want to engage in promotional activities.

3. The location, time and what kind of activities will be carried out.

4. Understand the event location and communicate with relevant departments in the community.

Material preparation:

1. A round or square glass table. The center of the table should be labeled with the hair salon logo (can be silk-screened or stickered), 3 chairs. 4 handfuls.

2. It is necessary to be equipped with a pull-out display rack or a display rack to display the image of the event. When the exhibition rack is opened, attention should be paid to the wind direction and size of the weather, and the exhibition rack should be fixed in a timely manner.

3. If a large arch is placed during the road show promotion, the event location should be checked before the event to determine the placement location, power supply condition, check the quality of the arch, the condition of the blower, etc.

4. If there are TV sets and related audio and video equipment in the road show promotion, the equipment should be tried and debugged before the event to ensure the smooth progress of the event.

5. Roadshow promotions must prepare product samples, demonstration props, promotional materials, promotional leaflets, and various display boards for the customer base.

6. Roadshow promotions are aimed at direct customer groups, so small items such as pens, paper, gifts, and drinking water need to be prepared.

Personnel preparation:

1. One to two business personnel (the business personnel must have certain experience in products and activities), plus 2 to 4 sales promotion girls (a: They are generally young women, and their height is generally above 162cm (preferably young and friendly).

2. All business personnel must dress uniformly (usually dark suits, white shirts, dark leather shoes, and badges); sales promotion girls wear promotional uniforms uniformly issued by the hair salon (note: dark shoes must be worn High-heeled leather shoes, and must wear the company's uniform angel hat).

3. Pre-job training must be conducted for promotional personnel before the event (training content includes: promotion purpose, promotional staff positioning, promotion-related etiquette, information sending, hairdressing knowledge explanation, customer communication, and end-of-event clearance matters ).

2. Declaration of activities.

This is a necessary procedure, and regional activities must be approved by the company before they can be carried out.

The content is the plan and cost submission.

1. Activity plan: background analysis; activity purpose; activity time, location, event person, hosting format, content; activity operation control; emergency measures, etc.

2. Expenses: expenses required for the activity and within the budget.

3. Community activities.

Product display, how to attract passers-by and permanent residents to participate, product demonstration and consultation, appointment registration.

Related articles on new store opening activity plans:

1. Opening planning and practical opening activity plans

2. Opening activity planning and opening marketing plans

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