May Day shopping mall event planning plan

In order to ensure that things or work are carried out in a scientific and orderly manner, it is often necessary to formulate a plan in advance according to the specific situation. The plan generally includes guiding ideology, main goals, work priorities, implementation steps, policies and measures, specific requirements and other items. How to write a plan to be more effective? Below is the May Day shopping mall activity planning plan that I collected and compiled. I hope it can help everyone. May Day shopping mall event planning plan 1

One: Activity theme

xxxxxxxx-----Good neighbor of life

Two: Event time and place

Event time: May 1st to May 3rd, 20xx

Event location: xxxxxxxxxxxx store

Three: Media plan

Select "Metropolitan Express" "Youth Times", "Daily Business Daily", Hangzhou Radio Economic Station, Voice of Traffic and other media have done appropriate publicity and reporting. At the same time, they have made full use of leaflets, banners, and balloons to conduct extensive and comprehensive publicity in the vicinity, and organized Staff write media releases.

Distribute leaflets or relevant information to nearby residents and passersby 2 days before the event as a preview of the event.

Distribute to the on-site crowd and peripheral crowds during the event to fully convey the event information.

Publish congratulatory advertisements in major local newspapers on May 1st to showcase corporate culture.

During the event, radio and television stations were invited to conduct on-site interviews to expand publicity efforts.

Four: Organizational form

Set up a general responsible group, which will be directly led by the relevant leaders of the store, with the participation of *** from the corporate department or cooperative units (in order to better cooperate with the enterprise) To carry out effective communication), it is divided into publicity, responsibility for each activity, foundation, liaison, supervision, safety and other departments to ensure a clear division of labor and end of responsibility.

Five: Activity Stage

(1) Planning and preparation period of the activity:

April 10, 20xx - May 1, 20xx

Work overall arrangement

Person responsible for the completion time of detailed items

General responsibility before the plan is confirmed on April 10th

Basic venue arrangement before April 20

General responsibility for personnel implementation before April 10th

Publicity and preparation for publicity before April 15th

Contact partners before April 15th

Related Procedures: Contact before April 25

Equipment in place before April 30 for basics

Rehearsal and supervision before April 31

(2) Organization and implementation period of the event:

1. In mid-April, we will hold a call for essays on "Me and xxxxxxxxxx" or collect their opinions on our service quality, enterprise development or other suggestions from consumers as a warm-up for this event. .

2. From 9:00 to 11:30 am on May 1st, waist drum, Yangko, fan dance, aerobics and other competitions will be held at the entrance of xxxxxxxxxxxx store. (Or traditional Chinese festivals such as dragon dance)

3. May 2nd is manufacturer activity day,

4. Children’s calligraphy and painting live activities will be held during the day on May 3rd (or other youth-focused activities).

5. On the evening of May 3, a fashion show event called "xxxxxxxxxx Hangzhou Fashion Night" will be held.

6. Promotional activities for bread, roast chicken, steamed buns, drinks and other instant foods will be carried out every day from 11:00 to 1:30 noon and 5:00 to 7:00 in the lobby or entrance of the first floor of xxxxxxxxxx store.

7. Select the working star of xxxxxxxxxx store.

8. Search for substandard products.

9. Condolences to the city’s traffic police.

10. Visit the customers who have complained about the store since its opening.

Six: A brief explanation of the event planning plan

1. The essay collection for "xxxxxxxxxxxx" is mainly to collect some stories from consumers about what happened between them and us xxxxxxxxxx, with the purpose of letting xxxxxxxxxxxxxxxx Entering into the lives of consumers reflects the connotation of the slogan "A good neighbor in life". Collecting opinions from consumers on our service quality, enterprise development or other suggestions can enable us to better understand the psychology of consumers, start from their needs, and prepare for the further development of the enterprise.

Rewards:

a. Essay collection: There will be a first prize, a second prize, two third prizes, three or several shortlisted prizes, certificates and prizes will be issued, and the prizes will be provided by the sponsoring unit Provide and send xxxxxxxxxx membership card.

b. Solicitation of suggestions: Come up with several gold ideas, silver ideas, etc. If you find that they are indeed helpful in solving the problems currently faced by our xxxxxxxxxx8 store, you can receive special rewards.

2. Competition activities such as waist drum, yangko, fan dance, and aerobics are mainly participated by middle-aged and elderly people. We can use this to develop middle-aged and elderly consumers, who are our current consumer group after all, and can increase our usual passenger flow and increase popularity.

3. On May 2nd, four advertising delivery trucks were dispatched to express condolences to the city’s traffic police (about 60 booths, two bottles of 500ml per person, a total of about 70 boxes, and the physical goods were sponsored by the company) and thank them Contributions to the city’s transportation over the years. And invite major local media.

4. On manufacturer activity days, manufacturers hold several activities related to themselves, which can reduce our introduction and promotion of such manufacturers or products and increase our sales. In addition, when manufacturers build new counters, they also need to do some necessary publicity to expand their influence. This can just supplement our activities and make up for some of our shortcomings in the activities. Moreover, we can also charge manufacturers for a certain amount of space, management Waiting fees. xxxxxxxxxxxx plays a supervisory and guiding role.

5. Children’s calligraphy and painting on-site activities (or other activities for teenagers) need to be negotiated.

6. Select the working stars of xxxxxxxxxx store. After being recommended by the heads of each department and reviewed by the personnel department, a number of employees who have outstanding performance in various aspects of work ability will be selected and given certain material and spiritual rewards, and Publicly display to encourage employees and carry out activities using civilized and courteous language. Colleagues in the audit team are responsible for supervision.

7. Search for unqualified products. If a customer finds an unqualified or counterfeit product at any counter of xxxxxxxxxx within three days, a certain material reward will be given to illustrate our xxxxxxxx The quality of the products is different from the farmer's market. We dare to take responsibility when problems arise, serve consumers with all our heart, and display the food production and processing procedures and links of our fresh food production and processing department in the form of posters.

VII: Accident prevention

1. Pay attention to the weather forecast in the early stage of the event. If the weather is not ideal during the forecast period, prepare rain gear or consider backup plans.

2. The audio equipment must arrive 1 day in advance and be debugged.

3. Timely grasp the mood of the people on site and coordinate personnel to be prepared to adjust the atmosphere.

4. Dedicated personnel to guard every link.

5. Security personnel must be present at the event site.

Eight: Description of this plan

1. Due to the hasty preparation time of this plan, a good activity plan cannot be completed by one person independently, especially the details of each activity. We need to discuss and improve it together.

2. In terms of fund planning, it is necessary to combine the details of each activity and the results of negotiations between various departments, so a correct budget cannot be made here.

May 1st Group Buying Special Issue

Starting point of the activity: May 1st International Labor Day, many companies want to pay benefits to employees, and the coverage is very wide, and the shopping volume is also considerable, so if you can Giving these enterprises some discounts (the discount part is given to individuals), conducting group buying activities, and encouraging them to shop in this supermarket system is a good selling point for supermarkets.

1. Activity theme

Labor creates beauty - May Day series of activities

2. Activity slogan

I work, I Beauty - the main slogan

3. Explanation

May Day provides an opportunity to return to the real theme of May Day - labor; May Day is Labor Day in name only but It is a festival of leisure without labor; then, let people bring real happiness to themselves through labor in the festival of leisure, and educate people that "a happy and beautiful life is obtained through labor". This has profound social significance and activities. The grade has been significantly improved, which is very beneficial to improving the corporate image; at the same time, department store promotional activities generally include gifts, draws, discounts, etc., and public relations activities generally include performances, donations, networking, etc. The core purpose of this activity is to design a project every day for the 7 days of Labor Day, whether it is a public relations activity or a promotional activity, into a project in which consumers directly participate. I work, I am beautiful. Through the activity, not only products are promoted, Improving the corporate image can also enhance people's quality, beautify their souls, and satisfy people's innermost spiritual needs. May Day shopping mall activity planning plan 2

Activity background:

Facing the arrival of the first long holiday after the new year, the first sales peak also arrives. In this spring and summer handover is a period of relatively active consumption, especially clothing and food.

Activity ideas:

May is the season when the weather becomes warmer and becomes more stable. It is also a good time for outdoor activities such as tourism. We specially organize the "Gongs to Open May and Play" "Beautiful Holidays" activity, "Gong Kai" is a vigorous promotional activity, it's time to save consumers money, and "Playing Beautiful Holidays" is during the holidays. We will hold many interesting activities. The purpose of this activity is to seize this opportunity. consumption characteristics of consumers over a period of time. Then there are "Mother's Day"

"Disabled Aid Day", "Milk Day" and other great charity activities throughout May.

Purpose of the activity:

Increase store sales, increase corporate affinity, establish a good corporate image, and cultivate loyal customers.

The theme of the May Day promotion activity:

“Let’s start May and enjoy the beautiful holiday”

Main publicity:

1. Me Come on, you save money.

2. Enjoy the holiday (price) period

Event time:

April 25th - May 15th

Chapters:

1. Save money and have a beautiful holiday

2. Poems and flowers, a perfect Mother’s Day

3. Actions of love, a perfect day to help the disabled

IV. Healthy life and beautiful holidays

Background: May Day Golden Week

Connotation: xxxx shopping mall May Day promotion plan: May Day is the province of consumers As a holiday for money, consumers should have fun at Huada on May Day.

Extension: price reduction promotions, rush sales, bundled sales, joint promotions, and redemptions.

Content:

1. Opening package, endless surprises

2. Race against time at the opening moment

3. Perfect price period, any time You choose

a. Promotion section

Opening package with unlimited surprises (activity time: May 1st to May 7th)

"May Day" This period is the peak travel period, and the purchasing before citizens prepare to travel to tourist destinations, as well as the outdoor activities and short-distance trips of some citizens in the city will also be an opportunity for our promotional activities.

Activity content: The essence is bundling, and the sales are divided into "travel packages" and "holiday packages"

"Travel packages" are aimed at short-distance travel consumer groups and foreign long-distance travel groups, combining individual packages The discounts on products are accumulated and concentrated to highlight the price advantage.

The "Holiday Package" is aimed at people who are busy with work and rarely take a break, especially single consumer groups. It mainly combines daily necessities appropriately and recommends hyping the concept of health here, launching the "Golden Week Health Spectrum".

May 1st "Labor Glorious Meal" is a nourishing series

May 2nd "Kick-off Chief Meal" special series

May 3rd "Play "Beautiful Mood Meal" Green Series

May 4 "Fashionable Youth Meal" Nutrition Series

May 5 "Youth Meal" Beauty Series

5 "Happy and Fun Meal" leisure series on May 6th

May 7th "Returning Heart Like an Arrow Meal" stomach-adjusting series

Daily recipes are different (mainly including: cuisine, Fruit drinks, snack foods, etc., bundled sales).

b. Race against time (activity time: May 1st, 2019 to May 7th, 2020)

Activity content: The essence is rush buying, every morning 8:00-9:00, afternoon: 14:00-15:00, and evening 20:30-21:30. It is recommended that the products to be purchased at each time of the day should be practical and unique, which can make consumers want to buy.

8:00-9:00 in the morning, mainly housewife products

14:00-15:00 in the afternoon, general products

20:30- 21:30 As long as you make a one-time purchase of 68 yuan during the event, you can go to the service desk and add 1 yuan to get a rush purchase ticket to enter the store. The rush purchase ticket is valid for use on the same day and will become invalid upon expiration. (Limited quantity, while supplies last)

(Note: A single ticket in this event is limited to two rush-purchase tickets at most. The rush-purchase tickets must be handed over to the staff before entering the event. The rush-purchase tickets must be stamped with Huada's financial seal. efficient).

Internal note: Internal employees and their families are not allowed to participate in this event. Violators will be punished. All rush-buy products are put in boxes with paper slips (the boxes are sealed) and stacked on the rush-buy pile. Customers who rush to buy cartons can go to the service counter and add one yuan to exchange for products. There is a limit of 300 products per day.

4. Price play period (event time: starting at 20:00 on the evening of May 6, xxxx)

In order to increase the popularity of evening shopping, on the evening of May 6, That is to say, before the end of the long holiday, to warm up the later promotion, a special product auction will be held outside, with the starting price of 1 yuan. May Day shopping mall activity planning plan 3

1. Get 50 vouchers for extreme challenge if you spend 100 or more

Event time: May xx - May xx

Activity rules: Anyone who purchases more than 100 yuan with a single computer receipt at the same counter will be given a 50 yuan voucher; if the purchase is more than 200 yuan, a 100 yuan voucher will be given, and so on. The vouchers can be consumed in the designated area of ??the mall. Vouchers are not accepted in other areas.

2. Shopping lottery and big gifts every day

Event time: May xx - May xx

Event rules:

1. Anyone who purchases more than 100 yuan with a single computer receipt can participate in the lottery, and a single computer receipt is limited to 5;

2. The lottery will be drawn on the spot, and the prize will be redeemed on the spot, and it will be invalidated the next day;

3. The awards are set as follows:

First prize: 100 yuan cash coupon

Second prize: 50 yuan cash coupon

Third prize Prize: 5 yuan cash coupon

Commemorative prize: a notebook

3. Movie and cultural nightclubs are all classics

Event time: xx to May xx day

Activity rules: A movie blockbuster will be screened every night, or a wonderful literary party will be held;

4. Join the membership to get a big party for traveling couples

Event time: May xx-xx

Event rules: During the event, anyone who purchases over 300 yuan can apply to become a VIP. Customers who have accumulated a total of 1,000 yuan in shopping on the day, a VIP purchase of 500 yuan or more, or a VIP score of 1,000 or more, can participate in self-guided tours such as the Group XX Mountain held in the mall for free.

Low prices are sweeping Hainan.

There is a big event in a shopping mall in May!

May xx:

Mom, today is your birthday!

A shopping mall Happy Mother's Day to mothers all over the world!

1. Deep blessings show sincerity: The mall has specially opened a true confession column and a blessing song station. Customers and friends can leave the most affectionate blessings for their mothers in the mall, and give their best wishes to their mothers. Mother requested a song.

2. The fragrance of carnation flowers is dedicated to mothers: Anyone who purchases over 100 yuan with a single computer receipt will receive a carnation flower, and a single computer receipt is limited to 3 flowers;

5 xx day:

Super VIP day!

Taste fashion and show your dignity!

Have you joined the membership? You will get luxury gifts when you join, and you will get travel when you shop, xx VIP day.

Instead of being God, be a VIP in a shopping mall. May Day shopping mall activity planning plan 4

1. Description and purpose:

The "May Day" golden week is the first sales peak after the Spring Festival, and it coincides with the Spring Festival. At the turn of summer, we should firmly grasp sales and use promotion as a carrier to increase customer flow, expand sales, clear spring clothing inventory, and pave the way for the full launch of summer clothing and the next step of comprehensive investment promotion.

2. Activity time:

April 28th - May 13th

3. Activity theme

Each season Everyone is polite! ---- "May Day" is polite!

IV. Details of the event:

(1) Model workers are polite

May 1— On the 7th, all model workers who have won honors at the municipal level or above over the years can receive a gift (one shirt) at the service desk of our mall with valid ID. The duty manager at the service desk is responsible for registration and distribution. The Finance Department prepares 40 shirts in stock. pieces).

(2) Shopping with courtesy

During the event period from April 28th to May 7th, customers who make a single purchase of more than 100 yuan will receive free laundry. A bag of powder. Customers with a cumulative shopping amount of more than 500 yuan will receive a parasol worth 48 yuan; the first ten customers with a cumulative purchase of 5,000 yuan will receive a ruby ??gold pendant worth 288 yuan; the first two customers with a cumulative purchase of 10,000 yuan will receive a You can receive a ruby ??gold bracelet worth 2,750 yuan.

(Books, double stars, and gold jewelry on the third floor do not participate, and group purchases do not participate. All other counter groups participate!)

　(3) Mother’s Day gifts

“Pray for mother’s blessings, give Ankang'Xianghe'!"

1. In order to celebrate the arrival of Mother's Day on May 13th, starting from May 1st, 20xx "Xianghe" and 20xx blessings will be prepared for 20xx customers. Give it to 20xx loving mothers! (Customers who shop can present their receipt to the staff at the main entrance to receive the "Xianghe", leave your sincere blessings, and hang it on the wishing tree in the middle hall in person.)

2. On Mother’s Day, May 13th, the first 100 customers who spend over 100 yuan in our mall will receive a bouquet of “carnation” flowers for an additional 2 yuan.

Note: In order to deepen the impression of customers and promote our mall, 10,000 small "back adhesive sheets" are printed with the words "Gift from Pingdingshan Mall" and must be affixed to all gifts.

5. Indoor and outdoor layout: (unified tone - blue)

1. The main entrance above the main entrance is brand promotion, accompanied by the promotion theme of "May 1st" .

2. The billboards on both sides of the main entrance mainly promote the overall activity content.

3. The second entrance will be replaced with detailed promotion of event content (including xx exhibition stand).

4. Each special department can use POP posters and discount boards to promote prices and discount information to brighten the atmosphere. The theme is unified - "May 1st" polite! (Department manager cooperates in implementation)

6. Media Promotion

1. On April 30, an advertorial was published in the Evening News with the title "Model Workers and the Complex of Pingdingshan Shopping Mall", focusing on promoting the "Model Workers Be Polite" activity, and throughout Promote the entire content of this "May Day" promotion.

2. On the eve of Mother’s Day, I contacted the newspaper for a news report about “Pray for mother’s blessings and send a healthy ‘Xianghe’!”, which became another promotional highlight for our city’s business colleagues.

7. Requirements

1. Department managers should cooperate vigorously and must convey the spirit of the event to every merchant and employee.

2. Except for Gold, Double Star, and Books, which will not participate in the event, the other merchants will participate unconditionally.

3. The duty manager and event organizers must do their best and all departments should cooperate with this event. (The list of daily activity staff will be issued in a separate article)

4. On the afternoon of April 27th and May 13th, go to the cash desk to make unified payments, and the department manager will supervise them.

5. All cashiers must perform their duties, collect money and stamp it, and must not engage in malpractice for personal gain.

6. Salespersons and merchants are not allowed to collect payments privately or retain customer receipts; they are not allowed to participate in this activity. Once discovered, deal with it seriously.

8. Budget:

1. Central hall layout: 1,000 yuan

2. "Back adhesive" printing: 3,000 yuan;

　3. Indoor and outdoor decoration: 1,000 yuan;

4. Activity prize budget: 16,000 yuan;

5. Newspaper advertisement: 3,000 yuan

Total: 24,000 yuan

Among them: 1% of each counter’s sales will be deducted for the 16 days from April 28th to May 13th (Mother’s Day), and the mall will bear the rest.