Hongri Automobile’s 2022 marketing campaign has begun, and star channel strength has evolved to lead the industry

On March 25, the Tiger Star Leader 2022 Hongri Automobile Star Dealer Business Summit was held grandly in Jinan, China. In 2022, the Year of the Tiger, the strength of the Hongri Automobile brand is increasing day by day, with the two-way blessing of technology and capital, the territory expansion is even more powerful;? A tiger is born and a spark sets a prairie fire? The 2022 marketing campaign officially sounds the clarion call for attack, with comprehensive product technology, brand marketing, marketing, and after-sales service With great efforts, the strength of star dealers has evolved, and together they have opened a new chapter in Hongri's leadership industry.

With the dual support of technology and capital, the company will expand its ambitions

In 2021, affected by multiple factors such as repeated epidemics, heavy rains and floods, and rising raw materials, the development of the microelectronics industry will Facing unprecedented tests. However, Hongri Automobile, as the leader of China's urban light mobility, has firmly implemented the "Jinghong Strategy", its sales have increased against the trend, and it continues to control the industry. Behind the growth in sales, it reflects the urgent demand of urban consumers for high-quality short-distance travel tools. Based on in-depth insights into the short-distance travel market, Liu Xinwen, President of Hongri Automobile Group, said: "my country's short-distance travel market has great potential. In order to better seize the opportunity, Hongri plans to continue to develop upward in the next 3-5 years. The energy passenger vehicle and microelectronics industry sectors continue to develop short-distance travel products and develop new categories to achieve a complete industrial layout of the three major categories and are committed to building the first brand of smart micro-mobility. ?

Having been deeply involved in the microelectronics industry for 8 years, Hongri Automobile has made leap-forward breakthroughs in R&D, production, marketing and other aspects. The brand strength has increased sharply, and the company has been on the road to IPO. accelerate. ?Hongri has started preparatory work for listing since 2019. After years of careful preparation, Hongri will strive to become the first listed company in the micro electric vehicle track? Zhang Hao, CFO of Hongri Automobile, pointed out that Hongri Automobile will continue to insist on making good products and building a bigger brand. At the same time, it will launch multiple measures to work with dealers to create a lifelong relationship as partners and enjoy development dividends. ***Create a grand blueprint.

Later, on behalf of Hongri, he signed a strategic investment cooperation agreement with Harvest Investment, my country's leading international asset management group. This cooperation means that Hongri Automobile’s brand strength and development potential have been highly recognized by the capital market. The future cooperation between the two parties will make Hongri's territory expansion even more powerful and promote the all-round and rapid development of Hongri.

In addition, Hongri Automobile also signed a strategic cooperation agreement on core technologies of electric vehicles and four modernizations with Japan's AZAPA Technology Company. In the next step, both parties will make full use of their respective advantageous resources to carry out basic technology research on electrification, intelligence, networking and sharing, providing strong technical support for improving the competitiveness of Hongri's entire series of products and providing consumers with Provides users with a better driving experience.

The two-way support of technology and capital provides a more powerful driving force for Hongri's upward and new development, accelerating the brand's ability for everyone to enjoy a better travel life. Mission accomplished.

The 2022 marketing campaign has begun, and a spark has set ablaze a prairie fire to become a leader

In the past year, through the implementation of the "Star" Leading Show" channel strategy, Hongri has been in product creation, channel operations, and star dealers It has achieved leapfrog development in five aspects: Tiantuan, self-created variety show marketing IP, and global new media marketing, achieving the status of industry champion. In order to achieve the leap from defending champion to leader in 2022, Hongri officially launched the "Tiger is strong, a spark starts a prairie fire" marketing campaign, and the four major campaigns of product technology, brand marketing, marketing, and after-sales service are fully launched to gather the sparks to achieve the goal. With the momentum of starting a prairie fire, it has become an industry leader together with Hongri's top 100 dealers.

In the 2022 marketing campaign, Hongri will deepen the application of the variety show marketing IP of "Hongri New Voices to Win People", "Hongri New Voices to Win People" National Music Challenge The second season was officially launched at the conference site. The online TV station launch and offline urban music challenge will be expanded from Shandong and Henan provinces to Shandong, Henan, Hebei, and Shanxi provinces and radiate across the country. Together with Ace TV terrestrial channels and hosts The strong alliance and effective online and offline linkage will take the hot trend in 2021 to a higher level and empower terminals with more powerful marketing effects.

The advancement of technological products has achieved the industry product ceiling

Behind the development of the brand, it is inseparable from the support of high-quality products and hard-core technology. Hongri, who is well aware of this, will achieve a comprehensive advancement of product technology in 2022 and adopt the strategy of "combine internal and external, encircle large and small, and focus on breakthroughs" to achieve the product ceiling of Hongri's industry.

The combination of internal and external means that through the introduction of VeLi's new and upgraded model "Walnut Edition", the main sales market has been steadily growing and the sales advantage in peripheral markets has been consolidated. At this meeting, Hongri Automobile officially announced the Chinese name of VeLi: Weiling. It uses a simple and easy-to-remember name to shorten the distance with consumers, and at the same time demonstrates VeLi’s strength and confidence in leading the microelectronics industry; and also expressed its confidence in the VeLi product series. The nut series is named concretely, divided into two versions: "chestnut" and "walnut".

?Size and encircle? refers to large vehicles + small vehicles to create comprehensive competitiveness of Hongri products. The newly upgraded large cars Hongri S1 Qiyu Edition, Hongri S1 Pro 2022 model, and the small car VeLi Walnut Edition launched on March 14 were all unveiled at this conference, becoming a highlight of the event and winning high recognition.

?Focus on breakthroughs? That is, focus on breakthroughs in high-energy hybrid range-extended technology and occupy the commanding heights of hybrid range-extended technology in the industry. As early as December 2020, Hongri launched "high-energy gasoline-electric hybrid technology", achieving a perfect balance of high efficiency and high performance. The series of products have been enthusiastically sought after by consumers as soon as they were launched. The evolved "high-energy hybrid range-extending technology" fully supports Hongri's entire product family with its two core advantages of "quietness + power", creating a new category of hybrid products in the industry and perfectly solving the problem of users' mileage anxiety.

Looking back on 2021, whether it is product layout, channel construction, marketing innovation, or market sales, Hongri has exceeded the acceleration of brand development; 2022 is the year when Hongri In the 8th year since the establishment of Nippon Automobile, it is the final year of the "Jinghong Strategy". Nippon Automotive has already made plans and made full use of its strength. It is bound to win this marketing battle and create new glory on the new journey.

(Photo/Text/Photo: Shijiazhuang 01) @2019