Innovation in management of small and medium-sized enterprises

Introduction: Management innovation has become an important way for enterprises to increase market competitiveness and improve operating efficiency. However, with the development of market economy, enterprise management innovation is facing many new problems, and enterprise managers should actively In order to solve these problems and promote better development of enterprises, we should carefully analyze the influencing factors that stimulate organizational innovation and continuously carry out innovative practices to enhance the core competitiveness of enterprises, enable enterprises to achieve leapfrog development and achieve sustainable growth. Management innovation of small and medium-sized enterprises

Economist Joseph Schumpeter was the first to systematically propose the theory of "innovation" from an economic perspective in 1912, thereby introducing economic development and innovation to modern society and modern organizations. The real driver of productivity growth and improving people’s living standards. Creativity is the ability to synthesize ideas in a unique way and establish unique connections. Organizations that inspire creativity continually develop new ways of doing things and new solutions to problems.

In the context of deepening marketization, globalization, and informatization, if Chinese enterprises want to achieve sustainable development, they must fundamentally change management concepts, content, and methods, use new management theories to guide enterprise management, and continuously Carry out management innovation and explore new management methods. If the enterprise's management reform only stops at partial modification of the original management method, it will be difficult to cope with the drastic changes in the external environment and will be eliminated by the market. The successful experience of many management innovation achievements shows that to implement management changes, senior managers of enterprises must have the spirit of management innovation, the courage to innovate, and the wisdom of innovation, be able to control the art of innovation, be able to integrate the strengths of hundreds of schools for their own use, and explore enterprise management. The laws and historical directions of change. Management innovation is the driving force for the survival and development of enterprises. Without management innovation, an enterprise is like a pool of stagnant water, without vitality, let alone competitive advantage. Operators in the era of knowledge economy must grasp the development trends and new requirements of management innovation.

1. Problems existing in the current management innovation of small and medium-sized enterprises

1. The conventional concept in management restricts innovation

This restriction is mainly due to human Influenced by psychological activity characteristics. Maslow divided human needs into several levels, and the desire to obtain specific satisfactions that meet the needs of the first level is infinite. Therefore, the specific desires generated by physiological needs, safety needs, social interaction needs, respect needs, and self-worth realization needs are endless. This has become a constant pursuit of people to create new satisfactions in order to satisfy these endless desires. the root cause. The concept is a psychological phenomenon, which will emerge in the brain and swim around in the brain under the influence of certain factors. Human innovation continues under the influence of favorable factors. In business operations, creative thinking disorders are caused by managers' outdated ideas and lack of exploration spirit, such as the lack of resources and support for experimenting with new ideas in management, and functional "lack of vision" thinking styles: fear of criticism, fear of failure, Fear of taking risks, resistance to change and clinging to stereotypes, negative attitude towards innovation and blindfold thinking have restricted the progress of management innovation and caused the collapse of many once-glorious enterprises.

2. Blind innovation in management has changed the original intention of innovation

In vigorously promoting management innovation activities, especially in order to encourage management innovation, various units, departments, provinces and countries have Evaluation activities for outstanding innovation achievements. It has greatly promoted the pace of reform and development of our country's enterprises, but there is also some blind innovation behavior such as innovation for the sake of innovation and innovation for the sake of fame.

Innovation is to respond effectively to problems and contradictions that restrict development that arise during development, and to create a set of effective methods. However, among the results we reviewed, we found that some innovation results are not in line with the actual business operations of the enterprise. , but use some flashy rhetoric, armchair articles, and mystical techniques to win "fame"; there are also some companies, in order to deliberately innovate, abandon the traditional, transplanted or grafted methods that have been proven to be effective in practice, and piece together Some methods that appear to be advanced but are actually backward or inoperable are called "innovation", etc. These pseudo-innovations are bound to affect the smooth development of management innovation activities in our country and change the original intention of management innovation.

3. Insufficient supporting measures in management make it difficult to implement innovative results and result in short life

Enterprise management must have certain models and methods, but no matter what model or method, according to the development of the situation , cannot be static, that is, the so-called "management has no fixed formula". This is from a broad perspective, but from the perspective of this enterprise, because its external environment and internal conditions are so different, the management model and management methods cannot be copied and must be flexibly used according to the company's own characteristics and specific conditions. Continuously innovate management methods. However, many outstanding achievements that have won awards have been short-lived due to changes in the domestic and external environment or uncoordinated operations and lack of corresponding supporting measures, resulting in difficulties in operating or maintaining the results.

2. Countermeasures for management innovation of small and medium-sized enterprises

1. Innovation of thinking is the soul of management innovation of small and medium-sized enterprises

Innovation of enterprise management thinking mode is the purpose of enterprises Achieve overall optimization benefits, break stereotypes and bad habits, overcome the constraints of old ideas, and establish new management ideas. Thinking innovation directly manifests as an innovative thinking activity, innovation of corporate values ????and corporate operations. It profoundly affects the behavior and efficiency of the enterprise and is the soul of corporate management innovation. It is necessary to change the traditional concept model, that is, the strong awareness of small production, the "emperor's daughter has no worries about marrying" in business philosophy, the awareness of "equality", "reliance", "key" in organizational management, and the emphasis on one person in management decision-making. A situation in which one calls the shots. It is also necessary to adapt to the requirements of the development of market economy and the trend of economic globalization, and construct a new thinking concept, that is, focusing on the world, revitalizing the sense of mission and opportunity of the national economy, cultivating and maintaining corporate image awareness, strict cost concepts and total quality management concepts, establish strategic awareness of famous brands, strengthen crisis management concepts and competition awareness, and establish a modern and civilized business concept of people-oriented and "customers are God".

2. The focus of enterprise management innovation is to solve the main contradictions that restrict enterprise development

The practice of enterprise management innovation tells us that if small and medium-sized enterprises want to achieve great development, they must solve the problems that restrict enterprises The main issues of development are to break through the bottlenecks that restrict the development of enterprises. The pace of social development is constantly accelerating, and new technologies, new products, and new industries are emerging one after another, resulting in constant conflicts between the productivity level and the production relations level. Enterprise operations are also like sailing against the current. If they want not to be eliminated, they must speed up the pace of innovation and solve constraints. factor. Only when management innovation first targets the main contradictions in the enterprise and eliminates the main obstacles in the development process of the enterprise can the enterprise achieve leapfrog development and achieve sustainable growth.

3. Enterprise management innovation must take the road of combining nationalization and internationalization

Developed countries have gone through the road of market economy for hundreds of years. In the environment of market allocation of resources, , many enterprises have formed a set of mature, advanced and scientific models for enterprise operations and enterprise management, and created rich practical results. The actual situation of our country's enterprises and the current status of enterprise management theory determines that for a long time to come, "applying foreign materials to China" will be the main form of enterprise management and enterprise management innovation in our country. At the same time, enterprise management innovation must fully consider the characteristics of local culture, explore the beneficial elements of local culture, and not copy them mechanically, but must introduce, digest, innovate, and develop, and take the road of internationalization with national characteristics.

4. Enterprise management innovation must be integrated with technological innovation

The essence of management innovation is to rationally organize productivity, and the essence of technological innovation is to directly develop productivity through new technical means. Although the two have different focuses and have different nature, status, and role in enterprise management, they are both indispensable basic elements for enterprise development, and they both achieve continuous improvement of productivity through the recombination of production factors. , the two are inseparable, mutually reinforcing, and mutually supportive. Without continuous management innovation, it is difficult for technological innovation to be effectively utilized; without continuous technological innovation, it is difficult for management innovation to achieve the goal of continuously improving productivity.

5. System innovation is the guarantee for management innovation of small and medium-sized enterprises

Modern enterprise system innovation is to realize the management purpose and integrate the enterprise's production mode, operation mode, distribution mode and business concept. and other innovative activities with standardized design and arrangement. Institutional innovation is to institutionalize and standardize thinking innovation, technological innovation and organizational innovation activities, and at the same time it has the effect of guiding thinking innovation, technological innovation and organizational innovation. It is the highest level of management innovation and the fundamental guarantee for the realization of management innovation. The purpose of enterprise system innovation is to establish a better institutional arrangement, adjust the power and interest relationships of owners, operators, and workers in the enterprise, so that the enterprise has higher activity efficiency.