How to write the fertilizer sales plan?

Question 1: The marketing plan and suggestions on fertilizer sales are urgent! ! ! ! The best way in China is to broadcast it for free. Buying in the off-season is more economical than buying in the peak season. Rural sales are very simple. They buy fertilizers from several companies together. As long as you convey this idea, you will buy more. In addition, you can provide a service, that is, you don't have to take away the fertilizer you bought. You can give them a certificate that the fertilizer is still in your warehouse. You can tell them that if the price is adjusted later, the extra money will be returned to the customers. If the price is not adjusted, they can come and get it at any time, but only if they pay half or the whole amount, and no return is allowed. This can book many customers in advance.

Question 2: The fertilizer marketing plan will be sold directly to the countryside in 20 minutes, and the goods will be received first and then paid. Although funds and some dormant account made up for it, the competition is so great now. If we don't do this, what can we do?

Question 3: fertilizer marketing planning scheme 1. Are chemical fertilizer products suitable for branding?

2. Does the promotion of chemical fertilizer products really need "marketing"?

3. Can the promotion cost of a chemical fertilizer product of 654.38+10,000 yuan be promoted successfully?

There are several key points in the marketing method of Xinyuan Chemical Fertilizer. First, the marketing method is not limited to form, and tactics are the first case; Second, it deviates from the center of the channel, and the function of the channel in a certain sense exceeds the pulling force of product cognition, so the channel and terminal are promoted, and the whole value chain forms commodity potential energy; Third, it is the first time to hold a large-scale gathering in towns and villages that attaches importance to weddings, funerals and celebrations, and to infiltrate product information at this terminal. The fourth is to provide detailed implementation plans for fertilizer distributors and train them how to implement them. It is precisely because of the above four differences that SGD has achieved success that others have not. "

Question 4: Sales Plan of Fertilizer Company * * * Who can help me purchase fertilizer or promote the fertilizer implementation plan of the company? Thank you. I can help you sell fertilizer in new ways.

Question 5: In order to attract customers, how to write the opening promotion activities of fertilizer companies? Specifically, do a good job in pre-publicity and collect intended customers and prospective customers. Through a month's publicity or even longer, we will collect interested customers, invite them to participate in the activities on the opening day and accept orders from prospective customers. In order to enliven the atmosphere, there must be some prize-winning interactive games, and all the processes should go smoothly. Good hosts, people and programs are essential. Hang congratulations banners from other manufacturers and distributors. Post-publicity, publicity through various media means on the grand occasion of the opening day, and extensive publicity on the hot sales situation.

Question 6: 20 17 How should I sell fertilizer Faced with the ups and downs of the fertilizer market, there are more and more speculations about the fertilizer market, and some of them are getting more and more outrageous. The chemical fertilizer market will fight to the death on 20 17. What should the fertilizer industry do? Let's analyze the fertilizer market in detail!

This wave of price increases began at the end of June 20 16 and began in May 20 18. The National Development and Reform Commission and the Ministry of Transport issued the Three-year Action Plan for Major Traffic Infrastructure Construction. At the end of 10, the 4.7 trillion investment plan planned by the Ministry of Finance was announced, and the implementation of the action plan was fully promoted in 1 1.

This "Action Plan" aims at stimulating the overall downturn caused by the economic restructuring in China, especially the state-owned enterprises to turn losses into profits. According to incomplete statistics, after entering 1 1, state-owned enterprises in all industries in China have turned losses into profits; From another perspective, the emergence of this large-scale price hike also means that although China's industrial restructuring has not yet ended, backward production capacity can be regulated by means of environmental protection and safety, which can be regarded as the phased results of supply-side reform have been formed.

So in the month of 10, various financial funds were launched one after another, and the action plan was fully launched. At the same time, the environmental protection patrol storm led by the State Environmental Protection Administration has also blown up. The prices of coal, steel, cement, chemicals and other industries in China began to soar; Fertilizer products such as urea, monoammonium phosphate, potash fertilizer and compound fertilizer also ushered in the first market rise since China's supply-side reform. After the national winter storage of fertilizers gradually picked up, 20 17 enterprises and distributors paid more attention to the spring market and began to constantly predict the rising trend of urea, monoammonium phosphate and potash fertilizer, and the market price also contributed to anxiety.

Can the current price state be stable?

Judging from the current operating conditions of chemical fertilizer enterprises, the cost prices of raw materials such as urea and monoammonium are affected by many factors such as coal, freight rate, environmental protection and safety, and the hard (direct) cost rises close to 240 yuan/ton, which means that the price before the price increase plus 240 yuan is the new cost price.

Urea is about 1450- 1500 yuan, and the market price is expected to remain stable at 1550- 1600 yuan; The cost of monoammonium phosphate is about 1850- 1900, and the market price is expected to remain stable between 2000-2 100.

Affected by transportation capacity, the supply of domestic potash fertilizer is still insufficient in a short time, and the imported potash fertilizer is relatively stable. Due to the rising price of the industry, the port potash fertilizer is brewing new high prices, and the sales are not prosperous. The price can basically be maintained between 2 100-2 150 yuan, and the upward trend will not get out of control.

In 20 17 years, under the hard constraints of environmental protection, freight rate and safety, the backward production capacity could not be started normally, resulting in lower operating rate and stronger price support for various raw material products manufacturers such as urea and monoammonium phosphate. Compound fertilizer enterprises will be affected by multiple factors such as price recovery, planting structure change and land transfer, and the sales of high-end products will be suppressed to some extent. Functional products will usher in the opportunity of great development, which will certainly promote compound fertilizer enterprises to increase the research and development of products that reflect the effect and function, and promote the rapid progress of China's ecological fertilizer goals.

If the above speculation is true, the author thinks that after several price increases, the new round of price increases and price fluctuations will last until April of 20 17, and will be basically in place after adjustment from May to June. After July, the fertilizer will run at a high level, and the fluctuation will not be great. According to this forecast, the price of chemical fertilizer in 20 17 years will not show the roller coaster price trend in 2008 again.

Since 20 14, agricultural distributors have been struggling in the state of "squeezing loans from the top". On the one hand, enterprises put forward higher requirements for dealers in sales volume, making dealers almost unattainable; On the other hand, in order to achieve higher sales, credit sales reached an all-time high. The reason is that the market competitiveness of dealers is still weak, and they use a lot of promotional methods to promote sales crazily, paying too much attention to farmers' pockets and buying feelings, and have been struggling in the operation with half the effort. On the contrary, the service value that can reflect the ability of dealers has not been rapidly improved, and the awareness of paying attention to the situation of farmers' cultivated land has not been established.

In my opinion, in order to make achievements in 20 17, dealers must pay attention to the following aspects:

First, pay attention to the changes in farmers' land conditions and planting structure and shift their focus as soon as possible.

With the market-oriented operation of grain prices, > >

Question 7: The marketing strategy of organic fertilizer is divided into five points: 1. Format of marketing plan.

The structure of a complete marketing plan is divided into three parts: one is the market analysis of the product, and the other is the text of the plan. The third is the effect prediction, that is, the feasibility and operability of the scheme.

(A) Analysis of market conditions

To understand the size of the whole market and the comparison between ourselves and the enemy, the market analysis must include the following 13 items:

(1) The scale of the whole product on the market at present.

(2) Comparative analysis of sales volume and sales volume of competitive brands.

(3) Comparative analysis of market share of competitive brands.

4) Market target analysis of consumers' age, gender, occupation, education, income and family structure.

5) Comparative analysis of the advantages and disadvantages of competing brands.

(6) Comparative analysis of market regions and product positioning of competitive brands.

(7) Comparative analysis of advertising expenses and advertising effects of competitive brands.

(8) Comparative analysis of promotional activities of competitive brands.

(9) Comparative analysis of public relations activities of competitive brands.

(10) Comparative analysis of pricing strategies of competitive brands.

(1 1) Comparative analysis of sales channels of competitive brands.

(12) Analysis of financial gains and losses of the company's products in recent years.

(13) Comparative analysis of the advantages and disadvantages of the company's products and competitive brands.

(2) the text of the plan

The text of an overall marketing plan consists of seven major items, which are briefly described as follows.

(1) product launch policy

Before drawing up the planning case, the planner must communicate with the company's top leadership on the company's future business policies and strategies in depth to determine the company's main policies. Both parties shall discuss the following details:

1。 Determine the target market and product positioning.

2。 Is the sales goal to expand market share or pursue profit?

3。 Formulate a price policy.

4。 Determine the sales method.

5。 Advertising performance and advertising budget.

6。 Key points and principles of promotion activities.

7。 The emphases and principles of public relations activities.

(2) the product sales target of the enterprise

The so-called sales target refers to the business target that the company's various products must achieve within a certain period of time (usually one year).

The quantification of sales targets has the following advantages:

It provides a basis for testing the success or failure of the whole marketing planning case.

Provide a basis for evaluating work performance goals.

Provide a basis for formulating the next sales target.

(3) product promotion plan

The purpose of the planner's promotion plan is to help achieve the sales target. The promotion plan includes three parts: objectives, strategies and detailed plans.

① target

The plan must clearly state the expected promotion objectives in order to achieve the sales objectives of the whole marketing plan. Generally, it can be divided into long-term, medium-term and short-term plans.

② strategy

After deciding the goal of the promotion plan, the next step is to work out the strategy to achieve this goal. The strategies of promotion plan include advertising strategy, distribution channel utilization strategy, promotion price activity strategy and public relations activity strategy.

Advertising strategy: according to product positioning and target consumer groups, determine the theme of policy performance, and use newspapers, magazines, television, radio, leaflets, outdoor advertisements, etc. What kind of media do you want to choose? What is the proportion of each? What is the audio-visual rate and contact rate of advertisements? Let the characteristics and selling points of the products be deeply rooted in the hearts of the people.

Distribution channel strategy: At present, there are many kinds of distribution channels, and enterprises should choose the right channel according to their own needs and possibilities. Generally, it can be divided into two parts: dealers and terminals, and other forms of intermediary agents. In the choice, we follow the main principle of "targeted" and make full use of the company's limited resources and strength.

Promotion price strategy: the object of promotion, various ways of promotion activities, and what is the desired effect of adopting various promotion activities.

Strategy of public relations activities: the target of public relations, various ways of public relations activities, and what is the purpose of holding various public relations activities.

③ Detailed plan

Explain the implementation details of each strategy in detail.

Advertising performance planning: the design of newspaper and magazine advertising draft (title, text, pattern), TV advertising creative script, broadcast draft, etc.

Media use plan: choose popular or professional newspapers and magazines, as well as publication date and page size; Time and frequency of TV and radio advertisements. In addition, CRP (total viewing rate) and CPM (average cost of advertising information per thousand people) should also be considered.

Promotion plan: including commodity procurement and exhibition, exhibition, demonstration, lucky draw, giving away samples, tasting, discount, etc.

Public relations activity plan: including shareholders' meeting and >>

Question 8: Implementation plan and timetable of fertilizer supply ghj

Question 9: How to make fertilizer agency investment?

Question 10: Fertilizer spreading schemes in agriculture are generally spread by hand, and it is enough to see a thin layer evenly. Don't ask for more.