How to improve organizational innovation ability by using enterprise culture construction

How to improve the core competitiveness of enterprises through the construction of enterprise culture. With the economic globalization, China enterprises are facing the competition not only from domestic enterprises, but also from international multinational companies. At the same time, under the background of the deepening financial crisis, China enterprises are also facing many challenges. The influence of the financial crisis is deepening gradually. Under the influence of the global economic crisis, enterprises all over the world are experiencing great challenges. Many well-known multinational groups have responded by reducing wages and layoffs, reducing production scale and even bankruptcy liquidation. For the growth enterprises in China, they are undoubtedly experiencing a huge crisis. At this critical moment, how should China enterprises turn crisis into opportunity and maintain their own development? To enhance the core competitiveness of enterprises, we must carry out deep-seated reforms. This paper discusses some superficial views on how to enhance the core competitiveness of China enterprises through the construction of enterprise culture. The so-called corporate culture is based on the same values, and all employees of the enterprise follow the same goals, codes of conduct and ways of thinking. Nowadays, the value of corporate culture is paid more and more attention by the business community, because the construction and formation of corporate culture system has indelible significance to the promotion of an enterprise's core competitiveness. Core competence is a unique technology for enterprise development. The ability to develop unique products and create unique marketing means has three obvious characteristics (1), which can bring great value to users. (2) Being able to support a variety of core products; (3) It is difficult for competitors to imitate or copy. In today's world economic system and commodity market with increasingly perfect market system, this ability is the decisive factor for the long-term development of this enterprise. 1. The connotation, characteristics and functions of corporate culture The corporate culture theory developed on the basis of management theory is a new period of management development after the scientific management theory stage represented by Taylor and Fa Yueer, the behavior management stage represented by Mayo and Maslow, and the management jungle stage represented by decision theory and strategic theory. One of its core ideas is that man is not only regarded as "economic man" and "social man", but also regarded as "cultural man", which enriches the connotation of the former and is the inheritance and development of the former. Corporate culture should be a broad concept, which is "the sum of material wealth and spiritual wealth with its own characteristics" created by enterprises in the course of operation, even if it is the sum of spiritual culture, institutional culture, behavioral culture and material culture. Among them, enterprise spirit culture is in the core position in the whole enterprise system, and it is the source of system culture, behavior culture and material culture, including enterprise values and its related enterprise mission, enterprise management concept, enterprise spirit, corporate vision and enterprise purpose. The characteristics of corporate culture refer to its unique qualities that distinguish it from other cultural forms. Because corporate culture is a subsystem of social culture, with obvious brand of organizational culture, corporate culture on the one hand contains the unique characteristics of organizational culture, on the other hand contains the unique influence of corporate culture on enterprises. Corporate culture is not closed. We dig out the main contents of corporate cultural characteristics from the development process of corporate cultural characteristics, the relationship with social culture (mainly market economy culture), and the relationship and dynamic role with management system, employees and corporate image. The characteristics of corporate culture are not only the characteristics of organizational culture, but also the characteristics of social culture and are deeply influenced by it. As far as its scope is concerned, it is the organic composition and subculture of social culture and the spiritual expression of social and economic life. For enterprises that support social and economic development, corporate culture plays an important role: first, it plays the role of "shaping people". People are the product of culture, and different cultures have shaped different types of people. Corporate culture acts on enterprises, cultivates people needed by enterprises, enables people to learn knowledge and experience of production and management, and sets up lofty ideals. Second, the guiding role. Because corporate culture reflects employees' values and goals, it has an invisible and powerful attraction to any employee, guiding employees to work towards the established goals and unswervingly achieving corporate goals. Third, radiation. Corporate culture has a diffusion effect on society through product, spirit and industrial propaganda. That is, radiating the good spirit of enterprises to the society will have a positive impact on the construction of social spiritual civilization. Fourth, the incentive effect. The motivation of corporate culture is internal motivation, which provides a good psychological environment for employees, enables employees to enjoy spiritual satisfaction and happiness, and encourages employees to work hard; Create a good interpersonal environment for employees; Provide employees with the ability to give full play to their intelligence. Fifth, the role of restraint. It plays a role through institutional culture and spiritual and cultural norms. Employees who are influenced by corporate culture will consciously restrain their behavior if they have a deep understanding of the social responsibilities and goals undertaken by the enterprise. Second, the formation of corporate culture system, the problems existing in corporate culture construction Since corporate culture construction is so important for the promotion of corporate core competitiveness, how to build corporate culture, how to form your own corporate culture, and what problems should be paid attention to in the process of corporate culture construction? At present, some aspects of corporate culture construction are still unbalanced and there are still some problems. 1, lack of understanding of corporate culture construction. Some business leaders do not have a deep understanding of the strategic significance of strengthening corporate culture construction and enhancing the core competitiveness of enterprises, do not look at corporate culture construction from the perspective of long-term development of enterprises, and pay insufficient attention to corporate culture construction. 2, corporate culture construction positioning is not allowed. For a long time, some enterprises have not studied the connotation of corporate culture well, especially have not put forward the specific content of corporate culture construction with independent characteristics, which is in line with corporate strategic thinking and corporate brand. 3. Corporate culture construction is not deep. For example, some enterprises around us only understand corporate culture as putting up slogans or engaging in corporate culture, but do not consider corporate culture and corporate development strategy as a whole, and do not closely combine strengthening corporate culture construction with enhancing corporate core competitiveness. Iii. Measures to Strengthen Corporate Culture Construction and Enhance the Core Competitiveness of Enterprises 1. The premise of strengthening corporate culture construction is to raise awareness of the importance of corporate culture construction. Therefore, in the process of corporate culture construction, employees should form a * * * understanding of the importance of corporate culture construction through learning, training and publicity. In particular, efforts should be made to strengthen leaders' understanding of corporate culture construction, so that leaders at all levels can fully realize the importance and inestimable role of corporate culture. 2. Strengthening the foundation and guarantee of corporate culture construction is a scientific and standardized system. Practice has proved that successful enterprises often have perfect institutional systems, and it is these systems that regulate and constrain employees' behavior. It is necessary to infiltrate the essence of enterprise culture into various rules and regulations, transform the content of enterprise culture into enterprise rules and regulations, and integrate it into enterprise management, so that it can truly become an indispensable content to improve the core competitiveness of enterprises. 3, adhere to the people-oriented, enhance enterprise cohesion. The main body of enterprise development is people, employees and customers. Only by adhering to "people-oriented" can we achieve a truly excellent corporate culture. 4, development is the last word, is the key to solve all problems, we must adhere to the development orientation, cultivate entrepreneurial spirit. The construction of enterprise culture should adapt to and serve the development of enterprises. Enterprise spirit is the core of enterprise culture and the spiritual pillar of enterprises, so excellent enterprise spirit should also adapt to and combine with enterprise development strategy. 5, to return to society and serve consumers as corporate beliefs and corporate values, and establish an excellent corporate image. Corporate image is the totality of the enterprise in the eyes of the public and consumers. In order to maximize the benefits, it is necessary to have an excellent management system that conforms to its characteristics, so that employees can have both the guidance of enterprise spirit and the norms of enterprise system. Take it from the people and return it to the people. To sum up, it is of great significance to strengthen the construction of corporate culture to enhance the core competitiveness of enterprises. Strengthening the construction of corporate culture is a systematic project and a long-term historical task. We need to make unremitting efforts, mobilize all forces, make full use of all publicity and education channels, and constantly explore more effective ways and means to further improve the overall image level of enterprises and the overall quality level of employees, so as to enhance the core competitiveness of enterprises.