How to make handwritten event promotional posters-How to make promotional posters (hand-painted)

How to make a promotional poster

The method of making a promotional poster is as follows for reference:

Method/Step 1:

Create a beautiful poster To create a poster, you must first clarify the theme of the poster, and collect relevant pictures and text materials based on the theme. Determine the content of the product or activity to be promoted by the poster, draft a promotional slogan or promotional introduction, and prepare for the production of the poster.

Method/Step 2:

After selecting the materials according to the determined title, the materials must be organized and modified to be applied to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to the "sea", the background color can be blue or a pattern background related to the sea. Making the poster background tangential to the subject is essential to making a beautiful poster.

Method/Step 3:

After determining the background color of the poster, you need to layout the overall layout of the poster, that is, clarify where to place pictures and where to place text. You need to draw the overall layout diagram on a blank piece of paper to provide reference for later typesetting. The layout should be as spaced as possible between pictures and text. The layout of the poster should not be too dense and should be appropriately detailed.

Method/Step 4:

First format the text according to the layout requirements. Put the text that needs to be introduced into the corresponding layout, and change the font according to the overall style of the poster. Generally, the font we commonly use when making posters is pop font. This font is relatively relaxed but does not change the shape of the font itself. It is suitable for poster production in terms of both aesthetics and rigor. After designing the font, read it carefully to avoid unnecessary errors and grammatical errors.

Method/Step 5:

After formatting the text, you need to format the images. Paste the picture into the corresponding layout area. The picture you paste should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified so that it adapts to the size of the entire layout and the text on the layout, and maintains coordination between the two.

Method/Step 6:

After the background, text, and pictures are made, a poster is basically completed. But in order to make the poster more beautiful, we need to make adjustments based on the effect of the entire poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster, and highlight the eye-catching points of the poster. The adjustment is completed by designing an attractive title for the poster and placing the title appropriately in the layout. The font of the title should be the most eye-catching and the color should be the most prominent. Six steps and techniques for hand-painted POP posters

General process of hand-painted POP production

Step 1: Collect content related to the event or product

Chapter Step 2: Refine the title and streamline the text

Step 3: Choose the appropriate layout

Step 4: Choose the appropriate color combination

Step 5 : Choose relevant illustrations

Step 6: Make POP according to the format requirements

Tips for making hand-drawn POP

Practice hand-drawn POP orthography or movable type

Words are the basis of a poster. It is recommended that beginners buy a copybook and use markers and calligraphy grids to practice calligraphy.

Master several commonly used font decoration methods

The title word is the soul of a poster. Good title words can not only highlight the theme, but also make the picture more vivid. But there are many ways to decorate titles, and beginners may not find the direction. You might as well find several decoration methods you like during practice. This way, it will not only be easier to master the techniques, but also the learning effect will be better. While shortening the production time, it will quickly improve the quality of students' hand-painted POP posters.

Be careful about typesetting and layout

The simplest typesetting is horizontal layout. Beginners would rather seek stability than extravagant hope for flexibility and change. At this time, the main text and title words can be decorated with decorative lines or color blocks to distinguish them from each other, but also echo each other.

Other layouts are as follows:

The title, illustrations, and text each occupy about 1/3 of the poster area

The title and subtitle of a POP should together occupy 1/ of the entire POP area. 4 to 1/2, usually the title occupies about 1/3 of the poster area. (When the POP text content is relatively small, the title can occupy about 1/2 of the poster area; when the text content is relatively large, the title can also be compressed to 1/4.)

Leave space on all sides of the poster

This is also called the external "breathing" of POP posters. If there is no breathing, the written content of the poster will be pushed to the four sides, which will make people feel suffocated and chest tight. The specific width of the blank space will vary according to the size of the poster. 2-open (530cm × 760cm) POP paper needs to leave 3 to 5 cm of blank space on all sides; 4-open (390 cm × 543 cm) POP paper needs to leave 2 to 4 cm of blank space on all four sides; Generally, leave 0.5 to 1cm blank on all four sides of the explosion card.

The line spacing is greater than the character spacing

As long as the POP content has more than 2 lines (including 2 lines), it should be noted that the line spacing of each line of text must be greater than the character spacing. The specific line spacing size is generally between 1/3 and 1/2 of the character height. The requirement for word spacing is that words should be close to each other, but generally they should not be connected, and a certain gap should be left.

Don’t use too many colors

One poster can have 3 to 5 theme colors. Too many colors will make it cluttered, while too few colors will fail to highlight the key points. For this reason, the author recommends that the title word can be written in 1 to 3 colors, the main text should be written in one color (that is, written to the end with one pen), and the key content (such as "delivery", price, date) can be written in another color.

The choice of illustrations should be relevant to the product

For example, the picture below shows a slender young woman. It is easy to think that Besunyen’s target customers are young women. And her slender figure can better demonstrate the slimming effect of the product.

Event poster production

Generally speaking, the main title of activity posters is relatively direct, allowing people to know what activity it is at a glance, or the main title can be more interesting and the subtitle Get straightforward.

Expansion: The latest college student hand-painted POP poster design competition planning document template

1. Activity background

The exquisite and elegant campus is covered with a strong poster culture. The literary and artistic atmosphere with rich content and diverse forms promotes the all-round development of students. In order to promote the construction of campus spiritual civilization, prosper campus culture, enrich campus life, and show the color of Bijie College. Bijie University College Student Art and Design Association will hold a pop poster design competition in this exciting month of November! We hope that through this event, we can arouse teachers and students to build a quality-expanding style of our campus and create artistic posters for campus activities ( aesthetics) and other issues. At the same time, it can promote students’ understanding of pop!

II.

Activity Introduction

1 Activity Name: Campus Hand-painted Pop Poster Design Competition

2. Purpose of the event: This event not only allows all teachers and students to enrich campus culture and activate the campus atmosphere. It can also increase the interest of teachers and students in the school in pop advertising and discover talents with innovative consciousness and strong design ability in pop poster design.

3. Organizer: Bijie College

4. Planning and undertaking unit: Art Design Association

5. Event location: Art Square

3. Work plan:

1. Invite judges:

2. Preparation of funds: Implement the preparation of materials and money before November 10th

3. Activity process:

⑴Registration method: Register from November 10th to 14th, and indicate your name, contact number, and qq

⑵Preliminary competition: After registration, the contestants will be selected according to their requirements. Create your own theme content and submit your work to the Art Design Association office on November 20 for the judges to select the finalists.

⑶ Final: The final is held on the spot. The 4-open white paper used in the competition must be flat and clean. Other production tools and materials must be brought by the participants themselves.

Participants who need help during the competition must inform the staff first. After the contestants complete their works, they will be collected by the staff and the contestants will quickly leave the competition venue.

(4) There are 4 service personnel at the competition site, 2 to serve the contestants and 2 to serve the judges. The competition time is one and a half hours, and submissions can be submitted in advance. The judges will give scores, and the highest score and the lowest score will be removed and the average score will be calculated as the final score. The results of the competition will be announced to the entire hospital.

Note: Excellent works that do not win awards will not be returned and will be kept as collections.

⑷Total score = (preliminary and final points)/2

(5) Awards: Honorary certificates issued by the Youth League Committee of Bijie College and the Art and Design Association

4. Activity participants and work requirements:

(1) Participants:

All students

(2) Work requirements:

①Work specifications: quarto

②Work materials: no material limit

③Work form: no limit

④Work quantity: 1 piece

⑶Theme of the work: To be determined

5. Awards:

⑴.Award settings:

The first prize will be awarded 100 yuan and a certificate of honor ;

Two second prize winners will receive RMB 80 and a certificate of honor;

Third place winners and third prize will receive RMB 50 and a certificate of honor;

Excellence Award and ten honorary certificates

⑵. Activity process:

Activity promotion time: November 5th to November 13th

Preliminary submission time: November 20th ----November 22

Preliminary results announced: November 24

Final: November 28

Awarding time: December 2nd

Exhibition time: early December

6. Promotional poster requirements:

10 hand-painted campus pop posters, 4 each in the preliminary round and finals, winning prizes 2 posters to announce the list

Placement location: Campus bulletin board

Time to announce the winners list: November 30th

As a prelude to the event, the posters must To achieve an exemplary role in promoting the art (beauty) of campus posters, natural quality is very important. In order to achieve better publicity effect, posters should have a certain sense of series, and the specification art and design association will arrange them in a unified manner

7. Activity budget |

:

Unit price (yuan) Quantity and total price (yuan) Prize certificate

First prize (one person)

1/2, 100 51105

Second prize (two people) 52170 Card paper entry equipment 0.5800400 marker pen entry equipment 20501000 total 3300

Art Design Association

November 4, xx

2/2 How to make a promotional poster (Handmade drawing)

Use the largest open sketch paper, and then write the slogan, time and place.

Production steps

1. Find the central idea.

To think about the central theme of the promotion, all designs should be centered around this theme.

2. Make a draft.

Draw the contents of the plan on scratch paper.

You can design several plans for yourself to choose from

3. Decide on the main color.

Outline the general tone on the draft.

Find your ideal color.

4. Adjust the structure.

The design should aim to highlight the theme and adjust the overall structure of the poster.

5. Emphasize the slogan.

The propaganda slogans and propaganda ideas should be emphasized in structure and color.