US media claimed that OPPO and vivo were able to defeat Apple in China because they seized the rural market. What do you think?

The reason why OPPO and vivo can defeat Apple in China has a lot to do with the different cost performance and sales strategic positioning of their products. The cost-effectiveness of OPPO and vivo products is more in line with China's current national conditions and the usage habits of Chinese people. They are simple and convenient.

Although China's economy has been developing very rapidly in recent years, the actual situation is that there are still more poor people than rich people; therefore, no matter what product they buy, the first thing Chinese consumers consider is the price, that is, Personal financial affordability.

In China, OPPO and vivo have an absolute advantage over the iPhone in terms of price. The most expensive mobile phones of OPPO and vivo cost more than 3,000 and less than 4,000. On the contrary, the cheapest iPhone A mobile phone costs more than 4,000. Analyzing the shopping psychology of most consumers in China, people are more willing to try a new product in order to save money, so OPPO and vivo came into being to fill the shortcomings of the iPhone. After all, people in China can afford an iPhone. Not a majority.

The sales strategy of OPPO and vivo is to surround the city from the countryside. This is also the strategic thinking of our great Chairman Mao Zedong. According to statistics from the Sixth National Census, the population living in cities and towns in my country is 665.57 million, accounting for 49.68% of the total population, and the rural population is 50.32%. However, the population living in cities and towns is 665.57 million, which means that this also includes migrant workers. The actual rural population is probably more than 60%. It is a very wise choice for OPPO and vivo to establish their base and sales network in rural areas. OPPO and vivo take the mid- to low-end route, which is more suitable for the consumption concept of rural people. Although the iPhone once tried to launch a low-cost machine like the iPhone SE, it was not favored by Chinese consumers. The iPhone has always followed the high-end and high-price route. The sudden release of a low-cost machine will make people think that the iPhone is a routine. Therefore it is not popular.