The corporate philosophy of Shenzhen China Merchants Real Estate Consulting Co., Ltd.

As the company gradually expands and grows in other places, China Merchants Real Estate will continue to adhere to China Merchants Real Estate's service concepts of "people-oriented, customer first" and "home is where the love is", and strive to improve service quality and innovate. Service content, and "integrity, service, professionalism, transparency" throughout, always create a company brand of "100 years of investment and integrity in real estate", and strive to set a model of industry standards and integrity, and provide new and old customers with more professional and convenient services , warmer and more excellent "one-stop" housing agency service.

Putting people first and setting a model of industry integrity

As the most important element in the intermediary industry, China Merchants Real Estate has attached great importance to it since its establishment. From on-the-job training to the mentoring system, from team building to the establishment of "power camps", China Merchants Real Estate's "people-oriented" concept is everywhere reflected. "Be a good person before you do it" is a saying that leaders of China Merchants Real Estate often say during the induction training of new employees. China Merchants Real Estate always regards "good conduct" as a standard for corporate employment. "Integrity, courage, selflessness, and elegant taste" are the most unique characteristics of China Merchants Real Estate, and they are also the spiritual connotation of China Merchants Real Estate's corporate culture. Since the company was officially established in 2003, China Merchants Real Estate has conducted extensive training for new employees in order to cultivate a team spirit of mutual help and mutual benefit among employees. At the same time, a "mentor-apprentice system" is implemented, which means that new employees learn the company's business processes from their masters, including finance, customer service, law, transaction knowledge, as well as basic skills in treating customers and closing transactions. The company established a training department in 2004, and will organize large-scale training during normal times or "service months" to communicate the company's philosophy and principles of life, improve service etiquette and correct the code of conduct of "integrity". The establishment of "Power Camp" allows elites within China Merchants Real Estate, regardless of their position, to fully utilize their special skills in this "camp". The speeches and interactions of elites can not only set an example for company employees, but also promote mutual love and help among employees, work together to make progress, and create a pleasant corporate family life and a good working atmosphere. The leader of China Merchants Real Estate once explained the success of China Merchants Real Estate: "Strong personal business abilities of employees are always placed second, and integrity is the first. The team of China Merchants Real Estate is incomparable to others, which is why China Merchants Real Estate Real estate has grown to its current scale in such a short period of time.”