What design details should be paid attention to in the fitting room in a clothing store?

The fitting room is the "second face" of the store. Whether you pay attention to it or not will greatly affect the sales of goods and also affect customers' impression of your brand and store. So, what should we do in the fitting room? Today, the editor of Women's Clothing Network will share some tips for attracting money in the fitting rooms of women's clothing stores.

The management status of fitting rooms

Although the division of the above three fitting room types is a bit simple, it does reflect the current management status of fitting rooms in each terminal store. Comparing the three types, you will find that the management of a small fitting room is of great significance to the store's sales and performance.

First of all, from the perspective of shopping procedures:

Consumers’ fitting effects and feelings are the primary link in determining whether clothing can be successfully sold. Therefore, proper fitting room management is closely related to No, the consumer’s feelings in the fitting room will directly affect the consumer’s purchase intention of the product.

Secondly, the fitting room is also part of the store and brand culture:

With the changes in consumer demand, it is necessary for the fitting room to have an overall vision, lighting, color, The layout and other aspects maintain the personality and aesthetics consistent with the overall image of the brand. Perfect fitting room management and service can better demonstrate the brand image in the details, allowing consumers to experience the integrity of the brand's service spirit. This may be more effective than advertising slogans and brochures.

Consider the customer's comfort in the fitting room

Fully consider the customer's physical restraint in the space, including their psychological feelings, and avoid feeling depressed. The fitting room should basically meet the customer's physical extension requirements, and there should be enough appropriate space for customers to change clothes in the fitting room. Generally speaking, the fitting room is required to have a minimum floor area of ??not less than 1.5 square meters and a height of not less than 2 meters.

Consider the customer’s psychological safety

When everyone is trying on clothes, there will be a stage when they do not want to show others. When designing the fitting room, the privacy of the fitting room should be considered. . In terms of material, try not to use curtains as doors to make customers feel insecure. If you choose curtains to pursue a certain style, you should consider the width and closing method of the curtains.

Worth attention:

In order to facilitate the management of tried-on clothes, some stores usually leave a space at the lower end of the fitting room door to observe whether customers are inside. This method is quite unsightly and makes consumers very insecure. It is recommended that other methods be considered for management.

Thoughtful basic equipment

Consumers want to show others the most beautiful side of themselves. Therefore, many consumers will check in the fitting room so that they don’t have to be seen by others when putting on clothes that don’t work well.

Therefore, the fitting room facilities must be complete. In addition to sufficient light and space, basic facilities such as dressing mirrors, a sufficient number of hooks, and sofa stools for customers to sit and take off their shoes should also be provided. If conditions permit, consider placing a small dressing table and providing daily necessities such as combs. , you can also consider adding a small platform specifically for placing folders, etc.

Noteworthy:

The placement of fitting mirrors, clothes hooks, racks and fitting stools in the fitting room should take into account the convenience of customers. For example, the surface of the stool should not be too soft, the edges and corners of the stool should not be too sharp, etc. That is to say, on the basis of ensuring the most basic functionality of the fitting room, the integrity and humanity of the equipment should also be ensured as much as possible.

Configuring appropriate lighting in the fitting room

Ignoring the lighting settings in the fitting room is a common problem in the current fitting room settings. Some stores either do not have fitting room lighting, or only install simple lighting equipment. The high-pressure mercury lamps often used in stores emit white and bright light, but the color rendering is not good, which is good for attracting customers from a distance. However, when viewed directly under the light, the colors of faces and clothes appear dim and lifeless, which is not conducive to consumers' perception of the products. Appreciation of clothing, so it is best not to be used alone in the fitting room.

Worth attention:

The design of lighting should consider the psychological feelings brought about by colored light. In summer, cool and refreshing cold colors are highlighted; in cold winter, warm and cozy warm colors can be implemented.

Consider the color setting of the space

Color has a huge impact on consumers’ psychology. Generally speaking, wall colors should not be too strong or exciting. The warm color matching in the fitting room can relieve consumers' nervousness and make the boring and troublesome fitting process more interesting.

A space with a very distinctive wall color will also leave a deep impression on consumers.