2006 China Track and Field Star Award Ceremony (Best Track and Field Athlete Selection Event)

2006 China Track and Field Star Award Ceremony (Best Track and Field Athlete Selection Event)

Reward points: 30 - There are still 11 days and 10 hours before the end of the question

Event background:

A hundred years of Olympic Games, China realizes its dream. The flame of the 29th Olympic Games in 2008 is about to burn brightly in the capital Beijing. This is a sporting event as well as a cultural feast. 1.3 billion descendants of Yan and Huang are eagerly waiting for it, and China's athletes are ready to go. In order to reward and inspire China's track and field athletes and coaches, the Track and Field Management Center of the State Sports General Administration and the Chinese Athletics Association hereby host the 2006 "*** Cup" Chinese Track and Field Star Award Ceremony.

Organizer:

Athletics Management Center of the State Sports General Administration

Chinese Athletics Association

China "Athletics" Magazine

"Sports Equipment" Magazine

As a national-level official awards ceremony, an event with considerable visibility and reputation in the sports world, the press, the business world and ordinary people, the "2006 China Athletics The Star Award Ceremony not only commends outstanding Chinese track and field athletes and coaches and spreads sportsmanship, but also provides companies with a good platform and business opportunities to display their brand image and spread corporate culture.

(1) High level of advertising "2006 China Track and Field Star Award Ceremony" is the highest honor and most influential awards event in China's track and field industry. At that time, the leaders of the State Sports General Administration and the best athletes and track and field athletes in China will All coaches will be present. It is a national publicity platform with a high level of advertising and strong communication.

(2) Advertising has a wide audience. The "2006 China Track and Field Star Awards Ceremony" is a sports event that has attracted great attention from the media. CCTV Channel 5 will broadcast the award ceremony. China Youth Daily, Competition More than 50 domestic and foreign news media, including Beijing Youth Daily, Beijing Youth Daily, Guangming Daily, and Track and Field, will organize a strong lineup to report on the entire award ceremony. Portal websites such as Sina and Sohu will also promote this event, and the publicity will cover all parts of the country. The advertising audience is wide and the advertising effect is remarkable.

(3) It can maximize the visibility of the company. Leaders of the State Sports General Administration, officials of the Chinese Athletics Association, and Olympic champion Liu Xiang attended the ceremony. Companies advertising at this awards ceremony can greatly increase their visibility.

(4) Low advertising cost

Usually our advertising, whether on TV or in newspapers and magazines, is calculated in seconds or page area, and the advertising cost is relatively high. At the same time, the audience of TV or newspapers and magazines is limited by geography, and the effect of advertising is not obvious. The award advertising has a wide audience, long and concentrated advertising time, obvious advertising effect, and low advertising cost. It is a small investment, wide benefits, and a hugely profitable advertising and brand promotion opportunity. It is an opportunity to showcase corporate brands and products. Excellent platform.

Advertising return:

1. The main background board of the press conference (designed according to the specific specifications of the venue) has the name and LOGO of the overall sponsoring company, which is called "2006 ××× Cup" "China Track and Field Star Awards Ceremony Press Conference";

2. Place 6 roll-ups of the naming companies in the venue of the press conference, with the specifications of (100.0×200.0cm);

3. Publish and broadcast event advertisements with the name and logo of the sponsoring company in major newspapers, magazines, radio stations, and TV stations before the event;

4. Enjoy the advertisement facing the camera at the awards site 1 brand;

5. Have the corporate trademark in a prominent position on the official website of the "2006 ××× Cup China Track and Field Star Awards Ceremony", and can click to link to the designated corporate webpage;

6. Enjoy the advertising page of China's "Athletics" magazine, a special event issue? (back cover and inside pages), and one page dedicated to congratulations from the person in charge of the company;

7. Set up posters and placards with the full name of the event and the company's logo at prominent locations such as the main entrance and exit of the awards ceremony, and place them on the roads. Billboards, banners, colorful flags, gas arches and signboards are set up on both sides.

8. Produce 2 temporary outdoor billboards on relevant urban streets.

9. Sponsors can place their own promotional posters, roll-ups, promotional materials, brochures, etc. at the awards night;

10. Cooperate with various major media to provide interviews A good publicity opportunity for sponsors;

11. Play the sponsor’s 10-second promotional advertisement at the awards night, no less than 5 times;

1. Have tickets to the awards ceremony 10-15 Zhang;

2. Receive a set of text materials, pictures and hardcover DVD/VCD of the entire event;

3. On various work passes and tickets used in the event Have the company name and LOGO;

4. The company can use the press conference to carry out product promotion activities;

5. After the event, it will be widely publicized in relevant media and the "2006××× Cup China Athletics The official website of the "Star Award Ceremony" organizing committee published an advertisement thanking the company.

6. Other publicity matters proposed by the title sponsor.