A Northeastern girl originally graduated from a prestigious 985 school, but returned to the countryside to farm for 7 years. How is she doing now?

Wang He, a post-80s girl from Northeast China, finally got admitted to Nankai University. After graduation, she became an international financial planner and a senior national psychological counselor. She also taught in Beijing and founded her own Education and training school, work and life are enviable! Despite her family's objections, she chose to return to the countryside to farm.

However, this northeastern girl with big eyes and ponytail has great energy. Even when everyone is not optimistic about it, she has worked hard to promote and sell specialties and high-quality agricultural products from her hometown for 7 years. Innovative methods such as brand building and e-commerce have solved the dilemma of farmers selling grain. At the same time, relying on technical and policy support, she created the characteristic brand "Taobao" for Chinese college students to grow and sell grains, attracted more than 30 college students to return to their hometowns to start businesses, established a first-class domestic grain product consumption workshop, and invented nearly 500 jobs.

1. A Northeastern girl graduated from Nankai University and has a decent job

Wang He, who was born in the 1980s, is a native of Taonan. She has been very good in studies since she was a child. During the college entrance examination, she was With excellent results, he was admitted to Nankai University, a prestigious 985 school.

After graduating with a master's degree, she became an international financial planner, a national senior psychological counselor, taught in Beijing, and founded her own education and training school, successfully leaving the farm.

If nothing unexpected happens, Wang He will have his own wonderful life in Beijing!

However, in 2013, when he went back to his hometown for a party, Wang He ate the sticky bean buns from his hometown and was filled with emotion!

She said: "Every time I go back to my hometown, I feel very sad when I see the current situation of poverty in my hometown. The land in my hometown has produced such good agricultural products, but there is no market for it. I have to suffer poverty while holding gold ingots. It makes no sense!"

From then on, she had an idea in her mind - why not promote the delicious food from her hometown to the whole country, and also help the villagers get rich.

2. Regardless of family objections, give up a decent job and return to the countryside to farm

“Although my development outside is not bad, I always feel that there is a strong force in my hometown that attracts me. ." Wang He said.

She informed her classmates Cai Wanrun and Wang Yihe of her idea, and received responses from these two classmates.

Her two classmates are also college students, graduating from Jilin University and China University of Political Science and Law respectively. Like her, they have been working and living in the city.

In order to start a business, they resolutely quit their jobs in the city, regardless of the opposition of their families, and returned to the countryside to farm together in January 2014. Together they opened a grocery store with college students as the main body. Bean Professional Cooperative.

3. Overcome many difficulties and open up the market

"I finally got into the exam, and now I'm back. What do I want?" "Can a girl's family be able to do this job?" When they heard the news that Wang He and several other girls had returned to the countryside to farm, the first thing they objected to was their families. Even the neighbors didn't understand their choice. Looking at their petite bodies, there were constant voices of doubt. Although they are determined to do something big and can ignore the opinions of others, they have to face the difficulties of their dreams. Because, although they are good at this land, they know very little about such simple agricultural work as farming.

For this reason, they can only learn from scratch, go deep into the farmland to learn sowing, watering, fertilizing and other knowledge from farmers. At the same time, they must study the soil composition, consider the shortcomings of the existing farming methods, and gradually explore the weak points. New farming methods such as alkaline base, ancient farming and artificial weeding.

After solving the farming method, they faced financial problems. In order to solve the financial difficulties, the three of them established the Taobao College Student Entrepreneurship Team and successfully recruited 6 college students who had the same dreams as them.

But at the beginning of the business, this passionate team encountered the biggest problem, which was the sales problem. It had not been a single order for three months.

This had a great impact on her, and even made them doubt their original intention. Did we make the wrong choice?

After careful consideration, they changed the traditional sales and wholesale model to packaged products. Take a high-end approach - use small packages and sell by the grain. All grains and beans are "hand-selected", picked out one by one, and packed into bags. Sales of products are mainly online, supplemented by offline.

On June 14, 2015, the Taobao team participated in the 4th China International Food and Ingredient Exhibition. On the red slogan, they wrote: "Guangzhou people, you are so miserable!"

This line of words aroused the curiosity of many people. Everyone came to find out what happened, making the Taobao team a star at the exhibition. Many exhibitors came to inquire and place orders. This slogan also It quickly became popular on the Internet, and Taobao was hailed as "the number one brand for growing and selling grain among college students in China."

The Taobao team opened the Guangzhou market, and then opened the Shanghai market.

In order to save money, every time they attend the exhibition, no matter how far the journey is and how heavy the luggage is, Taobao only chooses hard seats or even seatless tickets; in order to reduce logistics expenses, they pack and ship every time. They all bought it themselves. Faced with the 60-pound packing box, the girls, who had never done dirty work before, didn't complain about hardship or tiredness. They picked up the bag and left without saying a word.

At the same time, in order to ensure the quality of the products, Wang He's team signed contracts with more than 50 farmers to standardize planting. They adhere to ancient farming methods, apply farmyard manure, manually weed weeds, and take the high-end road.

God will not let you down if you work hard. Wang He's Taobao team gradually opened up the market, and with the online live broadcast mode, their products went nationwide, allowing more families to taste the high-quality grains and beans from their hometown.

4. How are you usually?

After several years of development, the Taobao team has achieved results and developed more than 100 mid-to-high-end products in 5 series, including mung beans, red beans, millet, etc.

In order to ensure that the grains are free of impurities, the Taobao team hired hundreds of farmers to carefully select them by hand to ensure that the product quality passed the standard before being bagged.

In 2015, the Taobao team’s performance increased from 300,000 yuan in 2014 to 2 million yuan.

In December of the same year, with the support of the government, the Taobao team moved its operations into a 25,000-square-meter base, giving it a larger working base.

In the past few years, they have recruited a large number of employees. In 2016 alone, they created more than 300 jobs and increased farmers' income by 3 million yuan.

To succeed in entrepreneurship, never forget your original intention. On the eve of the Spring Festival in 2016, Wang He led a team to appear at the doorsteps of 22 poor students from 19 villages in 7 towns in Taonan City. At each home, they left rice, flour, grain and oil and other souvenirs to encourage them to study hard and change their destiny. At the same time, she took advantage of her team's talents to provide online public welfare guidance and health nutritionist services, and donated more than 460,000 yuan to the society through the Youth Development Foundation and other organizations.

Wang He’s entrepreneurial process has also attracted the attention of the whole society. She and her team have been widely recognized by all walks of life.

On August 9, 2017, after extensive recommendation and strict selection, Wang He was selected into the list of candidates for the 9th "China Youth Entrepreneurship Award".

She has also won the "National New Village Construction Model Figure", the "Sixth Jilin Provincial Moral Model Nomination Award", the "Jilin Women's Entrepreneurship Innovation Competition" Gold Medal, and the 10th "Jilin Youth May Fourth Medal" ", the 2019 National "Excellent Rural Innovation and Entrepreneurship Leader", "Top Ten Outstanding Youths in Jilin Province", 2020 People's Choice (Excellent Women) Special Recommendation Officer and other honorary titles.

The Taobao team was awarded the honorary titles of "Jilin Province March 8th Red Flag Collective" and the 2019 National March 8th Red Flag Collective.

Wang He, who was born with a stubborn streak, became more and more courageous with every setback, and finally became famous and was recognized by his family. He even recruited his husband, who had always opposed him, into the entrepreneurial team.

Today, the Taobao team has grown from 3 female college students at the beginning of the business in 2014 to 39, and has also recruited 12 uncles. There are nearly 50 college students in the team, selling 50 million yuan a year. , led farmers to increase production and income.

Now, the Taobao team has longer-term plans. They have established production, processing, training, express delivery and other businesses, completing the construction of an industrial chain, which also means that the responsibilities on their shoulders are even greater. big.

5. Conclusion

Wang He’s story is so touching and enviable. When he was studying, he had excellent grades and was admitted to a prestigious school; after graduation, he had a decent job. ; And after resigning and returning to the countryside to farm, he made great achievements with his stubbornness.

However, no one can succeed casually. Even Wang He with high diplomas must overcome many difficulties in order to gain hope. However, as long as everyone has a dream in their hearts and works hard persistently, the dream will be possible.