I run an apartment for the elderly, how do I promote myself through the Internet?

First of all, congratulations to you for choosing this industry or this project very well. China has entered an aging society, aging is becoming more and more serious, and it is time for people to take care of themselves in the 1970s. What does the 1970s mean? You know, "only child!" Two young people raising four old people. . .

Business opportunities are there. Specific to project operation, it is a systematic project, corporate image, standard terminology, unified VI, charging standards, etc. Specific to your problem, online publicity, let's discuss some points together. Yes, we are making progress together.

1. Select the crowd. All people related to the elderly on the Internet. Although the elderly do not go online, housewives in their thirties and forties, young people in their twenties and thirties, etc. are all targets of publicity. , It’s not about convincing the elderly to come to your apartment for the elderly, it’s about letting them know that there is such a unit, and through publicity, they feel that your apartment is very warm, reassuring, caring and filial to the elderly. Promotional positioning is important.

Second, focus on print promotion on the Internet. Make some e-cards, give detailed introductions, send emails, post BBS posts, and publish information around local mainstream websites. For example, here, you can put your The name, address, phone number, slogan, slogan, and service content of the apartment can all be promoted.

Third, build your own website through a simple method, mainly introducing your own services. It is best to make some warm photos for publicity, hold regular and irregular party activities, etc. Direct publicity is all To do. Online publicity is a process of doubling. People may not know it at the beginning. Maybe the non-stop publicity in the first month will only reflect little, but maybe you will be too busy after a month. The key is persistence.

4. Radio publicity, community visits, voluntary consultations, free physical examinations, community parties, free apartment experiences and other activities can be carried out in conjunction with online publicity, and the publicity costs are not very high.

In short, online promotion is only a means and approach, the most important thing is the content. If you make the content solid, any publicity method is feasible. The most important thing is persistence, and regular training for employees to make them grateful. Treat the elderly like your own family members. If word of mouth spreads, your business will definitely be good. Come on!