How is advertising creativity expressed?

A good advertising creative expression method includes three aspects: clarity, conciseness and proper structure. The essence of simplicity is refinement. The simplicity of advertising creativity can not only be refined in thought, but also in form. Simplicity and clarity do not mean shoddy work without conception, and exquisite conception does not mean profoundness. The surprising, the unexpected, and the reasonable are often the goals that media advertisers long for when they are creative.

In short, an advertising idea that is impactful, contains profound content, can touch people's hearts, is novel and simple, first requires imagination and thinking. Only by using innovative ways of thinking and obtaining extraordinary creativity to break the "constancy" of readers' vision, embodying emotions in scenes and blending scenes, can we evoke the poetry of advertising works and achieve extraordinary communication effects.

There are more and more advertisements nowadays, and there are also more and more advertisements that destroy our outlook on life. What we didn't expect was that some sanitary napkins and underwear used by women would choose to be endorsed by male celebrities. This is completely unacceptable. There are also some loan-destroying advertisements. We can see these loan advertisements in many software today.

So some advertisements that are exaggerated or even illegal will have counterproductive effects.

Exaggerated advertising slogans abound.

But in fact, there are many "traps" behind these advertising slogans. Here are four common exaggerated advertising slogans for you to interpret.

1. Natural plant ingredients soothe skin

Some plant ingredients are really effective in soothing skin? Such as green tea, chamomile, licorice root, burdock extract, etc. But not all natural plant ingredients have soothing effects. On the contrary, some plant ingredients can irritate the skin and clog pores, such as lemon and strawberry extracts. Many cosmetics advertisements claim to soothe the skin. You need to consult or look up information before use.

2. The facial mask contains a whole bottle of essence

"Contains a whole bottle of essence" is a common advertising slogan for facial masks? But is this really the case? What is included in the facial mask? In addition to the liquid contained in the mask, it is related to the mask material and cutting area. The texture of the liquid is also a very important reference standard. When purchasing a facial mask, you cannot judge its quality solely by the liquid content. The liquid in the mask is relatively viscous, but that does not mean it must be "essence". To a large extent, it is just to prevent the liquid from dripping during use.

3. Oil-free formula must be refreshing

There are many products that use oil-free formula as a selling point? Especially anti-acne products and isolation and protection products? This is very attractive to consumers. The mentality makes everyone think that the clear texture can soothe and soothe the skin without causing stickiness. In fact, oil-free does not mean refreshing. Even large-molecule hyaluronic acid will still produce a sticky feeling during use. And containing some necessary lipids may not be refreshing? On the contrary, it can give the skin better protection.

4. Alcohol-free and non-irritating

This type of advertising slogan is often seen in lotion advertisements. When promoting products, they complain about the damage caused by alcohol to the skin. In fact, alcohol is added to lotion water because some ingredients must use ethanol as a solvent when they are insoluble in water and oil. Alcohol-free products may be thicker in texture, giving them a sticky feel.

1. Those who apply for credit cards, those who advocate 100 credit cards, no matter what kind of loan business, once they talk about 100 credit cards, they are deceiving people. Neither the bank nor the borrower is a fool. If everyone wants to pay, it would be better to just go to the street and beggar. So when you see such an advertisement, you should first consider your personal qualifications. If you know that you are a shady account and want to borrow money from the bank despite overdue repayments, you should reflect on your IQ at this time.

2. Advocating to help you eliminate overdue records, change your credit report, and help you modify your credit report. There were many such advertisements in the past few years, but now there are very few because most people now know that it is a scam. , the credit report does not say who has the right to modify it, but is assessed by the People's Bank of China. Others say that modifying your credit report will change you from a black household to a white household. Do you think it is possible?

3. A certain advertisement claims that you can place a payment with your ID card. This is just an attractive advertisement. If you really believe in using an ID card to get a loan, then you are an idiot. Lenders are not fools. Even a beggar on the street has an ID card. Will the borrower lend it to him? Even the simplest loan process for any loan requires comprehensive review of personal circumstances to prove that he has the ability to repay. Any loan is lent to collect payment. Who will lend to a person who has no ability to repay.

4. In the name of a loan, they ask you to add WeChat or QQ. After adding, they will tell you to pay the handling fee first without asking about your personal qualifications, and then guarantee the payment, etc. These are all scammers. They don’t understand your situation or your overdue record at all, so they just say they can make a payment, which is definitely not acceptable. Or they simply understand your situation and say they can make a payment. You know your own situation. , no other platform can download it, if someone says they can download it for you, would you believe it yourself?

5. Many loan intermediaries advocate that a certain loan does not need to be repaid, that a certain loan does not meet the credit report, etc. People who say these things are extremely irresponsible. First of all, once any loan is disbursed, it forms a lending relationship. It is natural to repay debts. There is no loan that does not need to be repaid. Otherwise, there is no difference between the borrower and the fraud. The lender can lend you money, and it must be in control. If you don't repay the loan, they will collect money from you and your address book, which will leave a stain on your credit. You must bear the consequences yourself. I guess you can't even contact those intermediaries who previously advocated not having to repay. I can’t contact you. Even for loans that don’t have a credit report, there is now big data. On the big data, many small loans can be displayed on personal big data. Every day, many people come to me to check big data. Many people felt that before My credit is also very good. After checking, I was dumbfounded. Some of the "behaviors" I have done before are clearly visible in the big data. If you borrow money from others, you will owe them money for the rest of your life. Maybe they will find you one day, or in the future. Find out what your children are and more.