Cultural elements and expressions of CCB

Always at the forefront of China's economic modernization and become a world-class bank.

Second, the mission

Provide better service for customers, create greater value for shareholders, build a broad development platform for employees, and assume comprehensive corporate citizenship responsibilities for society.

Third, the core values

Honest, fair and stable creation

Fourth, the concept

1. Business philosophy

Market-oriented and customer-centered.

2. Service concept

Customer first, attention to detail

3. The concept of risk

Understand customers, understand the market, participate in the whole team and seize the key.

4. The concept of talent

Pay attention to comprehensive quality and highlight performance and actual effect.

Verb (short for verb) working style

Diligent, rigorous, realistic and pragmatic

VI. Publicity Language (Slogan)

China Construction Bank builds modern life.

Customer development and social prosperity

Constantly innovate and pursue Excellence