How to be both off-road and luxurious? 65438+ 10 Come with me to reveal the secret of Ji Tai University in Ganzhou on September 9th!

As a triple differential lock, Tank 300 has a wave of network craze recently. Many cross-country enthusiasts are extremely waiting because they can't see the current car! It's like taking something from Tmall, waiting for the moment to open the courier. As a cross-country fan, I am also a tank fan. Of course, I am very concerned about any movement of tank 300! I have to say, as a native of Nankang, I am familiar with Gannan Motor City. I have been a frequent visitor to the only WEY brand 4s store in Ganzhou. This will reveal very reliable news to everyone. Tank 300 will arrive at the store soon! ! ! That's right! Ganzhou's first exhibition car arrives at the store! ! ! The better news is that 202 1 1 9 and Ganzhou Automobile City Ganzhou Ji Tai WEY brand 4s store will hold a listing meeting. With the arrival of many media, let's see if there is any chance to be photographed, hahaha! The news has been leaked to you. Next, take you to Tank 300!

Focusing on the listing theme of "rigid and unbounded, undefined", WEY brand detonated the scene with a freestyle variety show covering fashion trends, smart life and cultural creation, allowing participants to "wow" step by step and experience the fashionable cross-country life personally. At the event site, costumes full of design sense, photo walls recording wonderful moments, products created by users and their surroundings show their fashion charm, while the cleverly constructed fashion living area rekindles the new generation's yearning for nature and becomes a "network celebrity" venue where participants compete to punch in.

Speak with strength and create a new category of fashionable off-road SUV

Tanker 300 is the pioneer and evangelist of off-road SUV market, which initiated the era of independent SUV in China. Since its debut, Tank 300 has experienced many climaxes, such as 20-day pre-sale orders breaking through 10,000 and terminal stores being crowded with customers, which is called "tank phenomenon". Behind the high heat, the Tank 300 combines the strength of hard-core off-road and luxury and comfort, as well as the results of practicing the user strategy.

Under the principle of WEY brand's "super investment, super research and super configuration", the tank 300 is equipped with 1 hard core chassis, three kinds of off-road sharp weapons and nine driving modes. Among them, "three locks, crawling mode, tank turning" and other off-road sharp tools provide technical support for users' deep off-road. In terms of power, the tank 300 is equipped with a 2.0T direct injection supercharged engine, with the maximum power 167kW and the maximum torque of 387 N m. The transmission system is matched with ZF 8AT transmission, which ensures the extremely high driving quality of the vehicle, unlocks more scenes for a wider range of users and provides unexpected car experience.

Different from the serious "partiality" phenomenon of traditional hard-core off-road vehicles, Tank 300 also pays attention to intelligent and luxurious driving experience. Through 1 immersive technology cockpit, 3 intelligent technology systems and 9 safety guarantees, off-road vehicles can also be intelligent and luxurious. When traveling between cities, advanced intelligent interconnection and L2 intelligent driver assistance system can bring intelligent and safe travel experience for car owners, while comfortable seats of luxury brands and NVH mute adjustment can allow car owners to enjoy car life during the journey. Not only that, Tank 300 also uses the classic fashion design of "combining rigidity with softness, and Fiona Fang has a degree", which makes off-road SUV perfectly integrate into urban and fashion trends for the first time, and combines the two opposing elements of toughness and avant-garde, bringing a visual feast with both toughness and luxury.

Build a tank ecosystem so that the tank 300 is not just a car.

Tank 300 continuously deepens the user's operation, listens attentively to the user's needs, and creates a wonderful car life and extraordinary value for users. With the pre-order sales of tank 300, "tanker" was once famous in the automobile circle. They dare to break through and challenge, like chasing fashion trends in cities and enjoying nature and conquest in off-road places. They are eager for a colorful fashion life. Therefore, "tanker" needs a product with outstanding strength that can be integrated into various life scenes to accompany them to enjoy colorful life.

The popularity of tank 300 is not only the result of car owners' attention to hard-core products, but also the result of tank 300 building an ecological circle. Under the strategy of "users create * * *", Tank 300 opens up the whole link of automobile life around the whole life cycle of users, providing users with richer experiences and higher-value services, and making real friends with users by building a multi-dimensional and complete automobile travel ecology.

Tank 300 officially released the launch plan including "Official Owners' Club, Tank Road Book, Tank Base and Tank Boutique" to help users start a new "Tan Shi" life. The official tank owners' club will be a deep creation organization for motorists' associations, core owners and users of peripheral resources, and it will be their "third living space"; WEY brand will take off-road as the core, create a theme route with the owner, and jointly precipitate the off-road culture of tank 300; In the tank base, users can participate in a series of activities such as cross-country challenge, cross-country skill training, cross-country grade certification, parent-child obstacle courses and so on. In addition, WEY brand will also launch a series of customized peripherals to create a desired fashion lifestyle for users.

As we all know, 30% of the pre-sale orders for tank 300 are female car owners. They showed unprecedented interest in tank 300. In their view, the tank 300 can help them constantly open up new boundaries and live an uncertain life. At the listing site, Bai Bing, the intellectual goddess, made a stunning appearance, showing the label of women's self-confidence, independence, exquisiteness, elegance and trendy personality in the new era. At the same time, the "Tank 300 Women's Club" was formally established, aiming at perfectly matching the travel needs of female car owners with the attitude of "being rigid, soft and unbounded, and not being defined", so that they can meet more confidants in a diversified life.

The long-term maintenance of the tank phenomenon fully proves that if you want to ride the wind and waves in the highly competitive market, only by injecting innovative ideas that dare to explore and break the circle into your heart, accurately grasping the pulse of innovation and developing marketing can you really grasp users. Therefore, the "* * * sound" of the product is easier to impress people than "catering". At the Beijing Auto Show, Tank 300 announced the recruitment of "Thousand Talents Plan" and invited users to join hands with * * * to create an official; At Guangzhou Auto Show, Tank 300 opened a "women's show", which broke the traditional definition of off-road vehicle. Tank 300 is creating innovative marketing with culture and fashion to create higher value for users.

WEY brand always adheres to the brand concept of "user-centered", communicates with users throughout the value chain, and makes luxury at your fingertips. WEY brand will make unremitting efforts in technology research and development and ecological development, and reach a high degree of fit in emotion, lifestyle and values with riders of different regions and personalities, so as to create a recyclable and growing future travel ecology and create extraordinary value for users.

WEY Tank 300 rewrites the market structure of off-road SUVs with its hard-core strength, premium pricing and all-dimensional ecology, and successfully opens a new category of fashionable off-road SUVs to exceed the user's expected car experience and create a model worth buying. In the future, under the concept of "user-centered", Tank 300 will continue to create with users and create higher value for users.