Logo culture of national stadium

This sign directly reflects the unique architectural appearance of the National Stadium. As the architectural miracle of the world and the landmark of Beijing 2008 Olympic Games, the National Stadium has become a landmark tourist attraction in modern Beijing and a symbol of the rise of the Chinese nation.

The overall configuration of the logo is designed as a stage, which is not only the stage of the Beijing Olympic Games, but also the platform for sports events and performing arts activities, implying that the National Stadium will inherit the Olympic spirit and highlight Chinese civilization. The center line adds to the overall momentum, such as the infinitely extending runway, which is not only the runway of athletes, but also the runway of life, spreading the fighting spirit of being positive and participating in hard work. These lines, like dancing ribbons, set off the warm atmosphere of various activities here, full of youth, vigor and vitality.

The overall figure of the logo is like a homing phoenix. Phoenix is the king of birds in China traditional culture, which embodies people's good hope for the National Stadium. Returning to the nest means that the conceptual design and modeling of "home" are clear at a glance, with distinct personality and organic combination of four meanings. Red, the festive color of China people, was chosen. Red is very expressive, expressing people's respect for life and yearning for a healthy life. Red matches the main color of the National Stadium.

The text in logo is full of modern sans-serif fonts. The words with bright and clear lines and the graphics with arc configuration complement each other. The new brand image of "Bird's Nest" clearly explains the change of positioning and fully displays it: first, appreciate the architectural beauty of "Bird's Nest" and feel the glorious spiritual hall of Beijing Olympic Games; Second, first-class venues for hosting top international events; Third, the first-class venues that undertake large-scale cultural performances; Fourthly, through gradual transformation and development, fully tap the commercial, exhibition and communication functions of the "Bird's Nest" and gradually become a new orientation of a large-scale comprehensive international sports and cultural exchange and exhibition center integrating sports competitions, cultural performances, exhibition services, catering, tourism, shopping and leisure.