My National Day homework: handwritten newspaper, composition ...

I have more information, so I can use it. I hope I can get extra points! ! ! !

-advertising words for promoting Crown brand cigarettes

[Appreciation] Cigarettes are toxic and harmful to human body, so smoking should not be advocated and should be banned, but cigarettes are also a product and must be promoted. How to solve this contradiction? The advertising words of Crown brand cigarettes can be described as ingenious. There are only 12 words in the advertisement, but the content is very rich. It not only publicizes the theme of banning smoking, but also achieves the effect of promoting and praising Crown cigarettes. On the one hand, the publicity is positive, and all cigarettes, including Crown brand, are prohibited, and the attitude is firm; On the other hand, it is active in sales promotion. Although crown cigarettes are also banned, they are different after all. If you want to smoke, it is a crown, which gives people great temptation. These two aspects are harmoniously unified in a short sentence.

-skills to attract public attention

There is a restaurant in foreign countries. There is a big barrel in front of the door, and it is conspicuously written: "No peeking!" But there is no cover or block, and passers-by can't help but be driven by curiosity and stop to look into the bucket. Who knows there is another note inside, which reads: "Our shop has a unique, mellow and fragrant draft beer, with a cup of five yuan. Please enjoy. " The phrase "Don't peek" caught everyone's attention.

Nowadays, advertisers generally feel that the most critical and difficult problem is how to reach the people they are trying to influence. Psychologists have compared the information spread by teachers with that spread by advertisers. It is believed that although teachers may not be able to make students accept his point of view, they can ensure that students can hear his point of view because students must attend classes. And an advertiser has to spend a lot of money and rack his brains to achieve the same effect. He must choose a certain media, such as TV, find a program that everyone likes to watch, and make sure that people don't leave their seats and change channels when advertising. Even if all this is successfully achieved, he still only reaches a small proportion of the expected audience-if he chooses the most popular program on TV, he only accounts for 3% of the TV watching population. Only 25% of ordinary newspaper editorials read it, not to mention that all this can't be done under normal circumstances. The contact between advertisement and audience is a low-level contact.

An important reason for this low-level contact is that the audience has a kind of psychology of avoiding advertisements. Not only after hearing (watching) the advertisement, they will naturally have a kind of resistance psychology to resist the advertisement, but at the moment of hearing (watching) the advertisement, they also take an evasive attitude, turn a deaf ear or divert their attention. This phenomenon has been explained in psychology, and people don't pay attention to everything outside. When the information of external things reaches people's information receiving organs, it can't be received unimpeded. People always selectively receive the part of information he wants to receive. For those information he doesn't want to receive, he adopts an exclusive attitude. Advertising often belongs to one of the information that people reject. Therefore, in order to win the advertising campaign, the first battle is to attract the attention of the audience, let them hear (watch) the advertisement and pay attention to the content of the advertisement. As long as this step is achieved, the second and third steps will be successful.

"Do you want to get rid of bad breath? Please use Xihu toothpaste! " (toothpaste advertisement)

"Are you tired from work? Please have a cup of tea to refresh yourself! " (tea advertisement)

"Would you like to overlook the spectacular crossing the ocean? Please take the Boeing 77 from Shanghai to Tokyo! " (Advertising by Shanghai Civil Aviation Administration)

First in China, with excellent quality;

bright color and strong dyeing ability.

(black and bright shoe polish advertisement)

It is rich in fragrance and mellow in taste;

drink it all the year round to prolong life.

(Jiangxi green tea advertisement)

There is a song at home, and everyone is happy.

(Shanghai Kaige brand TV advertisement)

If you want to get rid of dental diseases, please use grass coral.

(advertisement of Nanchang Caoshanhu Toothpaste)

All the above four cases are rhymed, emphasizing the characteristics, brands and functions of the products, which makes people unforgettable.

you should like this cigarette.

(Winston cigarette advertisement)

It is true that toothpaste itself has a good antiseptic effect.

(advertisement for Crist Toothpaste)

1. Deposit a drop of water today, and you will own the Pacific Ocean tomorrow. (Pacific Insurance Company)

2. Legends from the present to the present, which are legendary from the past to the present. (Advertising words of Hubei Modern Legends Magazine)

3. If you don't manage your money, your money will ignore you. (Shanghai Century Publishing Group <; Financial management > Weekly)

With the advancement of the new curriculum reform, Chinese class is no longer a simple teaching of Chinese knowledge in the traditional sense. It is an important wing of Chinese teaching to carry out Chinese activity classes and conduct comprehensive learning. To improve students' Chinese quality in an all-round way, we must do a good job in comprehensive Chinese practice activities while doing a good job in classroom teaching. Chinese comprehensive practical activity class is of great significance to enrich students' life, broaden their horizons, stimulate their interest in learning, deepen their language experience, cultivate their unique personality and improve their comprehensive quality. The author has a superficial attempt to organize students to learn Chinese in life.

once, in Chinese class, I asked my classmates if they liked watching TV. The students replied in unison: "I like it!" "What is the most boring thing for the students when they watch TV dramas?" Most of the students said, "The most annoying thing is to insert advertisements." "So, advertisements are of no use to us at all?" So, I assigned my classmates a task, that is, when watching TV, pay attention to accumulating advertising words. A week later, please share the collected advertising words in the whole class to see who collects more and better!

From then on, students no longer hate watching advertisements when watching TV, but watch them attentively and record them carefully. After a week, the students took out the collected advertising words and exchanged them in class. Ah! What a variety of advertising words. There are: Antarctic down jacket advertising words: "Everyone knows!" The advertisement of golden voice and throat treasure: "The voice is not good, please use golden voice!" " Robust's advertising slogan: "Did you drink today!" Colgate's advertising slogan: "Our goal-no tooth decay!" Wait, and so on. I affirmed the enthusiasm of my classmates, and praised the students who found more and better.

The students became interested in advertisements, and I lost no time in guiding them to say, "After watching so many advertisements and listening to such good advertising words, can't we learn something from them?" The students "swish" the discussion again, and re-read the advertising words. I assigned another task. I can communicate with my parents when I go back, and I can also cooperate with several students. Let's see what we can learn from the small advertising world. We'll discuss communication again next week.

It's time for Chinese comprehensive study again, and I organize students to exchange their inquiry results. Bing Lin, a student, said, "I feel the refinement of words from advertising words. Weiwei soy milk, have fun!' There are not many sentences, but it is wonderful to convey information accurately and clearly. Wang Xiang said, "I learned some rhetorical knowledge from the advertising words, such as the advertising words of the Great Wall electric fan-the Great Wall electric fan, the Great Wall electric fan, which used metaphor and thimble rhetoric; The advertising word of Jinling mosquito-repellent incense-silent mosquito (smell) uses homophonic pun rhetoric. " I asked, "How do you know these rhetoric?" He said he asked his father, and he also asked his neighbors' brothers and sisters. Wang Li also said: "I learned the knowledge of life from the advertising words: I know that I should brush my teeth every day, and it is best to use the blue sky to cure it, because its advertising words say well:' Good teeth, good appetite, great health, delicious food. You have a good eye on it, and the blue sky will be cured in six places. " If you have a cold, take' white plus black' cold tablets,' white tablets during the day and black tablets at night'. When my skin itched, I used 999 dermatitis flat. "... while I praised this classmate, Zheng Gang stood up next to me and said," I also learned to be a man. A public service advertisement broadcast by CCTV 5 made me feel deeply: an athlete on TV helped an aunt open a football that was about to fall on the child's head, helped his little brother pick up the badminton that fell on the tree, helped the grandfather push the cart uphill and picked up the cans that fell on the road. This advertisement taught me to protect the environment and be helpful; The CCTV children's program and the advertisement to help my mother wash her feet let me know the hard work of my mother, and I know how to honor my elders. " It is true that "mother washes feet", although a childish language, is shocking. ..... The students' answers, I didn't expect, I didn't think that small advertising words could make students learn so much knowledge, some of which are simply not learned in books. I also summed it up: the students answered very well. Through advertising words, we realized the charm of language, learned Chinese knowledge, mastered the common sense of life and understood the truth of being a man. I ask my classmates not to get bored when they encounter advertisements when watching TV in the future, and learn something from them!

Seeing that students are so interested in advertisements, I took advantage of the trend. Since advertising words are so beautiful, can we try to create advertising words ourselves? I told them that creating advertising words plays a role in life and exams, and the enthusiasm of the students is mobilized again. I want to create my own advertising words with kiwifruit, a special product of my hometown. The students are all eager to try. After a while, a classmate said, "Little kiwi fruit has entered thousands of homes." Some students said: "Little macaque, miraculous." .....

a small advertising world and a big Chinese stage. Through this comprehensive study of Chinese, I feel that under the new curriculum standard, Chinese teaching is broad in content, diverse in forms and rich in means. As long as we are good at digging and carefully organizing, we can develop a "second classroom" full of vitality and vitality.

A well-known wrong advertising word

"China Life, Keep Your Word" is a well-known advertising word of China Life Insurance Company, which has been commonplace for many years. I don't know that this advertising word has a great linguistic defect. The word "keeping one word" comes from Historical Records? Biography of Ping Yuanjun Yuqing, the original text is "Mr. Mao (Mao Sui) made Zhao more important than Jiuding Dalu when he arrived in Chu", which means "a word is worth Jiuding". It is very useful to describe a word, that is, it is authoritative to speak. This idiom is obviously inappropriate for use here.

9. Silent mosquitoes

1. Idle wife and good mother

11. Getting a fresh start

12. Drinking is proud

13. Curing the population quickly

14. Cool friends in summer, fire companions in winter

15. Enjoy riding

16. Smell

1 washing machine; Xian

11 refrigerator;

12 drinks first; Introduce

13 drugs; Puzzle

14 air conditioner; Good, gang

15 motorcycles; Its

16 shower; Want

17 rice cookers; Slightly

18 hemorrhoid medicine; Chi

19 clothes; Yiyi

2 cough medicine; Engraving

world classics and advertisements

A good advertising language is the eye of the brand, which is of unusual significance for people to understand the brand connotation and establish brand loyalty. Let's take a look at how these well-known world classic advertisements create world-class brands.

Nestle Coffee: It's delicious

This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy. Because heartfelt feelings can be blurted out, which is where its classics lie. So that when Nestle collected new advertising words around the world with huge sums of money, it found that there was nothing more classic than this sentence, so it kept it forever.

M&M chocolate: only soluble in the mouth, not in the hand

This is the inspiration of the famous advertising master bernbach, which is a classic and has been handed down to this day. It not only reflects the unique USP of M&M chocolate sugar-coated packaging, but also implies that M&M chocolate tastes so good that we don't want to keep it in our hands, stop for a minute.

Pepsi-Cola: the choice of a new generation

In the competition with Coca-Cola, Pepsi-Cola finally found a breakthrough. They found the market from young people, positioned themselves as a new generation of Coke, and invited superstars that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, and this slogan has made great contributions.

Volkswagen beetle car: it's better to thinksmall

In the 196s, the American car market was dominated by large cars. When Volkswagen beetle first entered the United States, there was no market at all. bernbach saved Volkswagen beetle again and put forward the idea of "think small", using the power of advertising, which changed the American concept and made Americans realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars enter the American market.

Nike: justdoit

Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan, and this slogan is in line with the mentality of the younger generation. Just do it, as long as you are different, as long as you act. However, with the retirement of Jordan and the change of justdoit to "Idream", Nike's influence gradually declined.

Nokia: people-oriented technology

"people-oriented technology" doesn't seem to have been first put forward by Nokia, but it has brought the meaning of this sentence into full play. Facts have proved that Nokia has been able to leap from a small brand to the first brand in the mobile phone market, and it has respected this concept, which has truly embodied the people-oriented concept from product development to talent management. Therefore, the slogan is particularly powerful, because it has substance in words.

De Beers Diamonds: Diamonds last forever, and one will last forever

Facts have proved that classic advertising words are always a combination of rich connotations and beautiful sentences. This advertising word of De Beers Diamonds not only tells the true value of diamonds, but also raises the value of love to a high enough level from another level, making it easy for people to associate diamonds with love. This is indeed the most wonderful feeling.

Maxwell's Coffee: Drips are fragrant, but the meaning is not enough

As the second largest coffee brand in the world, Maxwell's advertising language is a classic. Different from Nestle, Maxwell's sensory experience is better. Although it is not as straightforward as Nestle, it conforms to the artistic conception of brand coffee, and at the same time, it closely combines the mellow taste of Maxwell's coffee with the inner feelings, which can also stand the test.

IBM: the solution for the whole world

This provocative slogan was put forward when the operation of Blue Giant was at a low ebb, hoping to become not only a veritable multinational enterprise, but also a truly one-stop solution enterprise for high-tech electronics. In the era of e-commerce, IBM is realizing this role and playing the role of a provider of e-commerce solutions.

Kodak: stringing together every moment of life

As the world's largest producer of photosensitive materials, Kodak's leading position in film production technology is needless to say.