Describe a mobile game advertisement that impressed you deeply, and analyze its advantages or disadvantages.

The advertisement that impressed me the most was a mobile game advertisement named "The Rise of Pan Feng" from three foreign countries. In fact, this advertisement has also caused a wave of snow on the Internet. The screenshot is the "spray" picture of netizens in various website forums.

Therefore, the biggest advantage of Pan Feng advertising is its interest. A huge prologue "Who is opposite? I am Pan Feng, the general of Jizhou, who can quickly catch your eye, turn your little universe and think: Well, who is Pan Feng? And against the opponent Lyu3 bu4, it was a young hero, heroic, domineering unparalleled, debut spear charge seconds kill Pan Feng. Surprisingly, this is just a dream of Pan Feng. After waking up, Pan Feng played against Lu Bu again. However, after all, Lyu3 bu4 is Lyu3 bu4, who suddenly crit and instantly kills Pan Feng C. Later, the plot was ups and downs, and Pan Feng was killed, woke up, and was killed again and again. Until the end, he shouted in frustration: "Why should I fight with Lu Bu!" Just then, his men came the good news. Lu Bu was killed by another nobody. Pan Feng was overjoyed and returned to the battlefield with fierce ShaQi, but he didn't want Lyu3 bu4 to be unscathed. Just now, he was just fascinated by that guy. Pan Feng woke up from a dream, made a face and shouted, "I see, this is just a game!" " Immediately after the game screen appeared, the word "Three Kingdoms" jumped into the eye, which can be said to follow the principles of attention, interest, desire and memory in AIDMA, the five principles of advertising creativity.

In addition, this advertisement also matches the game itself very well. The Rise of Pan Feng is actually a strategic game with the theme of Three Kingdoms. In the war-torn Three Kingdoms era, every hot-blooded man with great ambitions once joined the army. The world divided into three has not yet begun, and you will be the fierce generation at the forefront. You decide to build your own power, conquer all parties in the future and set up your own ambitions. The history of the Three Kingdoms will be rewritten in your hands. So this advertisement highlights a selling point: Zhuge Liang, Sima Yi, Pang Tong and Zhou Yu are all in your charge. This is a completely different world of the Three Kingdoms. The subtext of this advertisement is: I, Pan Feng, an unknown person, can also fly to the branches to make (catch) the phoenix. In this way, advertising and games can be said to be very consistent.

However, its shortcomings can not be ignored. Although this advertisement is novel in creativity, language and expression to a certain extent, it lacks interactivity and motivation, which indirectly reflects the lack of action principle in Adama.

First of all, this advertisement lacks interactivity. Interactive advertising refers to the interaction between potential users and advertisements. Many so-called interactive advertisements in China attract users with slogans like "please contact us" or "please participate in the forum", which requires users' strong subjective initiative and makes users feel bored with advertisements. So, what is a real interactive advertisement? For example, mobile advertising can be combined with AR. When a game user takes a mobile phone to shoot a scene, there will be a virtual task on it. Users can knock it and make it jump out of the treasure chest. After the user opens the treasure chest, there will be advertising content for promotion. This makes users unconsciously increase their impression of this game. Don't underestimate interactive advertising, it can double the effect of advertising.

Secondly, this advertisement lacks motivation. Advertising incentive refers to the active triggering of video incentive advertisements during the user's game. After manually playing and closing the advertisement, the user can get the reward issued by the small game. This not only brings rich returns to users, but also subtly stimulates users' eyes. For example, Mintegral, a handy native+video advertising aggregation platform in the industry, has done a lot of work and multi-dimensional splitting for incentive videos, and there are also many cases that help advertisers successfully attract users through incentive videos. The purpose of Mintegral is also to develop more incentive videos, give users more interest and give advertisers more user viscosity.