Briefing and demonstration of publicity activities of World Breastfeeding Week in township hospitals

August 1-7, 20** is World Breastfeeding Week. According to the "Notice on Launching World Breastfeeding Week" (No.201218, Fu Zi, Wei Shi) issued by xx Municipal Health Bureau, our bureau has strengthened a series of activities around the theme of "reviewing the past and looking forward to the future". The status of implementation is summarized as follows:

First, strengthen leadership and make careful planning.

Leaders at all levels of the health system attach great importance to this activity as an important work to consolidate the achievements of baby-friendly action and improve the level of maternal and child health care services. According to the spirit of "Notice on Launching World Breastfeeding Week" and related documents, combined with the actual situation, a detailed activity plan was carefully planned and formulated, which laid a solid, effective and smooth foundation for ensuring the activities.

Second, create an atmosphere and highlight key points.

First, various medical and health institutions and township hospitals have hoisted publicity banners with the theme of "Reviewing the past and looking forward to the future-celebrating the tenth anniversary of the global breastfeeding strategy for infants and young children". The second is to enrich the knowledge of breastfeeding in the publicity column and create an atmosphere for publicity activities. Third, actively organize consultation and free clinic activities. We have taught you the knowledge of correct posture, precautions, health care during pregnancy and infant health care, distributed more than 0/0000 copies of promotional materials on breastfeeding, received more than 5,600 people's health consultations, and received more than 3,000 consultations from pregnant women and parents of infants. Advocate the whole society to pay attention to breastfeeding, improve the quality of the population, and improve the people's awareness rate of correct breastfeeding knowledge.

Third, strengthen management and consolidate the results.

During the breastfeeding week, medical and health institutions and township hospitals organized their own staff to conduct a comprehensive training on breastfeeding knowledge and an intensive training in pediatrics, gynecology and obstetrics. Advocate breastfeeding, strictly implement the "Measures for the Administration of Breast-milk Substitutes Sales", actively provide pregnant women and infant families with breast-feeding knowledge and help, and improve the health level of infants.

Through this activity, the masses further strengthened their understanding of the value concept of breastfeeding, helped pregnant women master breastfeeding skills, played a positive role in improving breastfeeding rate, reducing infant mortality and promoting the healthy growth of infants, and further improved the level of maternal and child health care services.

1992: The hospital treated the baby well from the beginning.

1993: mother-friendly workplace

1994: breastfeeding: putting the code into effect

1995: breastfeeding: empowering women

1996: breastfeeding: the responsibility of nursing

1997: breastfeeding: a natural way

1998: Breastfeeding: The Best Investment

1999: breastfeeding: lifelong education

2000: Breastfeeding: Your Right

200 1: breastfeeding in the information age

2002: Healthy mothers and healthy babies.

2003: Breastfeeding-the Source of Happiness

2004: Healthy mothers and healthy babies.

2005: Breastfeeding and Family Food Health Care and Health.

2006: Code Watch: Protecting Breastfeeding for 25 Years

2007: Breastfeeding-110,000 babies were rescued within the first hour.

2008: Support breastfeeding and win the first gold medal in life.

2009: Breastfeeding in emergencies

20 10: Ten measures to successfully promote breastfeeding

20 1 1 year: breastfeeding-listening, telling and sharing.

20 12: looking back and looking forward to the future-celebrating the anniversary of the release of the global infant feeding strategy 10.

20 13: support for breastfeeding: close to the mother

20 14: breastfeeding: win a goal and benefit for a lifetime.

August 1-7 every year is the "World Breastfeeding Week" determined by the International Breastfeeding Action Alliance. This year's theme is "Ten Measures to Promote Breastfeeding Successfully", aiming to make the whole society understand and support the value and significance of breastfeeding. According to the Notice of the Provincial Health Department on Launching the Publicity Activities of World Breastfeeding Week in 20**, during the World Breastfeeding Week, Suizhou True Love Gynecology Hospital vigorously launched the publicity activities to support breastfeeding, widely popularized breastfeeding knowledge and created a good atmosphere to support breastfeeding. These activities are summarized as follows:

First, leaders attach importance to it, and the forms of publicity are diverse.

The main leaders of True Love Hospital organize activities; In order to implement all the work, we make full use of books, periodicals, billboards and other media to carry out free consultation activities and distribute publicity materials. Our hospital has also produced a banner of consultation clinic for World Breastfeeding Week, organized medical staff to conduct on-site publicity in various communities, invited media reporters to report on the clinic activities, made good preparations for the activities, took photos as souvenirs, made a good work report, distributed publicity materials for World Breastfeeding Week, and answered questions for visitors from time to time.

Second, the theme of the activity is prominent and goes deep into the masses.

The health service institutions of Suizhou True Love Gynecology Hospital have taken effective measures and carried out a series of publicity activities on maternal and child health-related knowledge in various colorful forms. In the process of publicity, we will constantly strengthen the theme and vigorously publicize the knowledge related to maternal and child health. Raise people's awareness of breastfeeding. Through the publicity of "World Breastfeeding Week", the people have a better understanding, which has been well received by the community residents and received good community benefits, greatly promoting the health level of the people in our city. A total of * * * related books and periodicals 1000 were distributed, blood pressure was measured for more than 280 people free of charge, and more than 360 people were consulted.

Third, the site is convenient and the publicity is in place.

Suizhou True Love Gynecology Hospital conducted on-site publicity and consultation activities in the main entrance square of Dacheng Kangle House in Sifang, our city, distributed relevant publicity materials to the past people, and invited experts to be present to publicize and introduce "World Breastfeeding Week" and the knowledge and significance of maternal and child health. At the same time, experts from our hospital are invited to be present to guide people's daily health problems and provide convenient examinations such as blood pressure measurement and weighing for free.

Fourth, extensive participation has achieved remarkable results.

This publicity campaign is different from the past. Not only the number of educated people has greatly increased, but also the medical staff themselves have received learning, which has consolidated the achievements of the city's baby-friendly action and further improved the level of maternal and child health care services.

Five, strong supervision and inspection, to ensure that the implementation in place.

In order to ensure the development of this publicity campaign, the Municipal Health Bureau sent professionals to discuss "good breastfeeding" with medical staff, which was well received by medical staff.

Suizhou True Love Gynecology Hospital has achieved a complete success in this year's "Breastfeeding Week" activity, and we will take this activity as an opportunity to continue to promote breastfeeding in our future work. Adhere to this work for a long time, not a mere formality, to ensure the healthy development of breastfeeding.

The person in charge of Zhen 'ai Gynecology Hospital said: Since the establishment of Zhen 'ai Gynecology Hospital, medical staff have paid great attention to the lives of women and children in the city, especially the lives of poor women and children. The leaders of our hospital have sponsored poor children to go to school many times and provided free physical examination for women in poor mountainous areas. Taking World Breastfeeding Week as an opportunity, it is the social responsibility of all medical staff in our hospital to do something for more women and babies. In the future, we really love that gynecological hospitals will assume more social responsibilities and participate in more such public welfare activities.