What content does website construction generally include?

First of all, the content of different official websites of company industries will also be different.

For example, the clothing sales industry has obvious industry characteristics and will intelligently recommend products according to the purchased products:

The official websites of schools and other educational institutions have a very learning atmosphere:

The wedding industry will make people yearn for love:

The above are unique websites from various industries, but all websites also have certain commonalities.

1. Determine the structure and navigation of the website according to the purpose of the website. A general corporate website should include basic content such as company profile, corporate news, product introduction, customer service, contact information, online messages, etc. More content such as: FAQ, marketing network, recruitment, online forum, English version, etc.

2. Determine the website integration function based on the purpose and content of the website. Such as flash guide page, membership system, online shopping system, online payment, questionnaire system, online payment, information search and query system, traffic statistics system, etc.

3. Determine the sub-columns of each channel in the website's structural navigation. For example, the company profile can include: development history, corporate culture, core advantages, production base, technology research and development, partners, major customers, customer reviews, etc.; customer service can include: service hotline, service purpose, service projects, etc.

4. Determine how to implement website content. For example, the product center uses a dynamic program database or a static page; whether the marketing network uses a list or a map display.

5. Add specific menus and related content according to the company's own characteristics.

Secondly, all websites are designed to introduce the company, attract traffic to the company, and bring certain economic benefits. Therefore, each company will have its own highlighted product theme features. A website is the face of a company on the Internet, and every company will ensure that its website utilization is maximized. However, because of this, some company websites will be very cumbersome and lose their simplicity and elegance.

Thirdly, the company's official website will create various contact channels for users to see the company on the website, making it easier to feedback their situation to the company. Able to achieve positive interaction between enterprises and users. Website production should focus on the visual experience of viewers, strengthen customer service, improve online business, and attract the attention of potential customers.

In general, the construction of corporate website is a complex and meticulous process. A good corporate official website can fully reflect the company's capabilities, culture and characteristics.