What is corporate culture construction?

Corporate culture construction refers to the process of forming, shaping, and disseminating concepts related to corporate culture. The word "building" must be highlighted. It is important to avoid focusing on slogans and neglecting implementation; emphasizing publicity and neglecting execution. The construction of corporate culture is based on planning and communication. It is the planning and dissemination of a concept, and it is a pan-culture.

Corporate culture is the sum of management ideas, management methods, management theories, group consciousness, and corresponding ways of thinking and behavioral norms formed during the long-term production, operation, construction, and development of an enterprise. It is a cultural tradition and a set of constantly innovative behaviors advocated by the company's leadership and abided by by all employees.

It is reflected in corporate values, business philosophy and behavioral norms, and penetrates into all areas and areas of the company. All time and space. Its core content is the cultivation of corporate values, corporate spirit, and corporate business philosophy, as well as the improvement of the ideological and moral outlook of corporate employees.

Extended information:

1. Corporate culture is the key to the core competitiveness of an enterprise.

The same is true for enterprises. An enterprise without culture is a stupid enterprise, and a stupid enterprise cannot win in the competition.

Corporate culture is the competitiveness of enterprises tomorrow. To further promote the development of enterprises and truly become a first-class enterprise, we must rely on the powerful driving force of corporate culture.

2. Corporate culture can enhance the cohesion and centripetal force of the company, and inspire employees to pioneer, innovate, and make contributions.

Excellent corporate culture provides employees with spiritual food that is healthy, edifying, and pleasing to the body and mind, and can create harmonious interpersonal relationships and a noble humanistic environment. The development of various cultural and entertainment activities within the company activates the spare time life of employees and strengthens the unity, friendship, communication, cooperation and team awareness among employees;

The company’s incentive mechanism covers material, honor and personal aspects. The three aspects of value motivate employees and inspire their confidence and fighting spirit to work hard, pioneer and innovate, and make achievements;

3. Corporate culture plays an intrinsic role in constraining employees

Corporate culture subtly affects the thinking and behavioral patterns of corporate employees to a certain extent, guiding and pulling corporate employees to maintain a healthy mentality, pursue spiritual enrichment, establish integrity, prevent corruption, promote integrity, be clean and self-respecting, and be upright people. .

4. Corporate culture can promote the improvement of corporate economic benefits

As an advanced form of management function, corporate culture's ultimate performance should be reflected in the company's operating performance.

Baidu Encyclopedia-Corporate Culture Construction