Pinduoduo: Model 3 group purchase price is 251,800, Tesla: There is no such thing!

Introduction | Selling the domestic version of Model 3 for only 251,800.

This price is nearly 20,000 yuan lower than Tesla’s official selling price of 271,550.

There is a label in front of the price saying "Group price for 10,000 people" and a slogan next to it: One unit is also a wholesale price. There is a yellow logo in the lower right corner: Remind me at 0:00 on July 26. Explain that this is a group purchase and is still in the pre-sale stage.

But friends who know Tesla know that Tesla basically adopts a direct sales model and has no dealers in China for distribution, and it never discounts, only official price cuts.

This approach is indeed puzzling.

So some people speculated that it was difficult to sell Tesla, so they could only find e-commerce companies to reduce prices in disguise? After all, according to previous official statements, the localization rate of the domestic Model 3 will reach 70% in July 2020, which has the basis for price reduction. Coupled with the successive launches of Xpeng P7 and Han EV, it may be affected to a certain extent.

However, Tesla quickly issued an official statement denying this activity.

In the statement, Tesla denied that it had any group purchasing cooperation with Pinduoduo and Yimaiche, nor did it entrust the two to sell cars, nor did it sell cars directly to them. We are not responsible for consumers participating in this event.

This is equivalent to blocking the possibility of this matter from three ways.

This reminds me of the early May when Pinduoduo launched a 55% off Cadillac promotion. At that time, a SAIC-GM manager was equally indignant in his circle of friends, claiming that without this event, the manufacturer would not be responsible for it. But it was later confirmed that this was a cooperation negotiated between Pinduoduo and the dealers, and indeed had nothing to do with the manufacturer.

But this time Pinduoduo’s group purchase of Model 3 is different. Because Tesla has no dealers.

So someone asked: Where did Pinduoduo or Yibuya’s Model 3 come from? And it looks like there are 10,000 units? Is this a gimmick, or is there a hidden agenda? The mystery was soon solved.

Some people actually went to ask the customer service of Yibuya. Got the reply:

▎There are only 5 cars in this event, and the group purchase of tens of thousands of people in the promotion is just the name of the event;

▎This can only be paid in full, not in installments. And the car color is only black;

Well, 5 cars were advertised and tens of thousands of people bought them in groups. The Chinese language is really broad and profound, and the scale of Pinduoduo’s promotion is really not small. No wonder, Tesla said in the statement: Our company reserves the right to pursue legal liability of relevant parties.

In fact, there is no need to be so deadlocked, because Pinduoduo is a local emerging company in Shanghai and has always received strong support from the local government. The aforementioned May 5th Car Buying Festival is an example, with a total of 2.5 billion yuan of subsidy funds invested in the event.

Finally, the melon-eaters lamented: Pinduoduo spent 100,000 yuan on advertising worth hundreds of millions of yuan.

Indeed, even the editor has downloaded this Internet celebrity software, although he doesn’t know how to use it. Discussions about this matter have also been increasing online.

This also shows that everyone has been looking forward to the price reduction of Model 3 for a long time. It's also time to cut prices. For specific background and analysis, please refer to previous articles: Model 3 has indeed dropped in price, is 271,550 only the first step in its killing spree? |?Focus

Finally, dear readers, when do you think the domestic version of Model 3 will be officially announced to have a price reduction?

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.