International Strategy of BMW China Automobile Trading Co., Ltd.

Bmw is the abbreviation of Bayerische Motoren Werke, which is translated into BMW in Chinese. BMW Group is mainly engaged in the research and development and production of aero-engines in its initial stage. BMW's blue and white logo symbolizes the rotating propeller, which is a portrayal of the company's early history.

In the internationalization strategy of BMW Group, China market occupies a very important position. In 1980s, BMW products began to appear in China market. In April, BMW Group set up a representative office in Beijing, marking the official entry of BMW Group into the Chinese mainland market. In the past 10 years, three brands of BMW Group entered the China market. They are well-known and respected.

Through import agents, BMW cars sold in Chinese mainland include BMW's 7-series luxury sedan, 6-series coupe and convertible, X family (X3 and X5), Z4 single-row convertible, 3-series coupe and convertible, and top models of 3-series and 5-series four-door sedan.

In 2003, the development of BMW Group in China entered a new milestone, from a simple importer to a local manufacturer. In March 2003, BMW Group signed a joint venture contract with Brilliance China Automobile Holdings Co., Ltd., and in July, BMW Brilliance Automobile Co., Ltd. was formally established with its production plant located in Shenyang. By the middle of the project, the total investment of the joint venture company will reach 450 million euros, and the production capacity is planned to be 30,000 BMW cars per year. The BMW Group holds 50% of the shares in the joint venture.