Inventory of 20 15 domestic movie advertising language

20 15 10 movie slogan, which one did you buy?

When the list of topics with clearly marked prices is eliminated, the trailer of the whole movie is edited out, and the endless ecstasy soup of the water army is eliminated, an ordinary audience wants to judge whether to spend tens of dollars to enter the cinema. Movie posters may be the most direct way, and then the copy or slogan on the posters becomes the key for the audience to understand the content of the movie. In this paper, several works with high attention in 20 15 are selected to see what attracts you to contribute to the box office in their posters. There is a slight spoiler in it, please pay attention to shielding the plot. )

1 "Master" reappears in the Jianghu.

Master, adapted from Xu Haofeng's short story of the same name, tells the story of a feud in Tianjin Wushu circle during the Republic of China. And then what? Rebuilding rivers and lakes? Obviously, this slogan comes from the martial arts style of the film. The movie is called "The Master". The content must be based on? Apprentice? Tell this story from the perspective of one word? Rebuilding rivers and lakes? Subtly expressed. Apprentice? Similar? Revenge for the teacher and revitalize the teacher? A synopsis of the story. With the momentum before the film was released, movie master was re-created as a martial arts film. Martial arts Jianghu? The moral of.

NO.2 "Nie Yinniang" is a person without the same kind.

Nie Yinniang, which became famous from Cannes Film Festival, has not been recognized by the general audience because the stories and contradictions are too deeply buried. In the screening hall, some people quit halfway, and some people never forget it. It seems that this movie has the same experience as Nie Yinniang played by Shu Qi, just like the sentence on the movie poster? One person, no one of the same kind? .

NO.3 "labyrinth of the mind" secrets can be buried, but there is nowhere to put them in the heart.

Although there is nothing worth mentioning in the current market volume, the box office of10 million yuan has exceeded10 million yuan in two weeks, which still makes the maze of the mind, a low-budget and low-cost suspense film with an investment of only10.7 million yuan, win unanimous praise. As a suspense film, it is logical and has many noteworthy details. What is the slogan? Secrets can be buried, but your heart has nowhere to put them? Did you find those in the movie when you were watching it? Secret? Really?

NO.4 "Mr. Liu" sees people's hearts

If Friends is a prequel, there will definitely be a big wave of people pouring into the cinema to watch it. An old rascal and an old bastard, Xiaogang Feng's interpretation of the dignity of a tough guy won an actor, and this film only used one? Mr. Six? Legends take you? Meet people? .

NO.5 Twelve Citizens has no blades, but it can kill people.

A Hollywood film that has been adapted many times can be perfectly grafted into the local reality of China. Twelve Citizens uses stage performances to set a unique dramatic conflict for each role. And then what? You can kill people without a blade? The slogan directly tells the essence of the content surrounding individuals and social systems, as well as the complete change of human nature and thought.

NO.6 "Mountains may separate" Everyone can only walk with you for a while.

Mountains may depart, with Jia's style from the inside out, tells the feelings and changes of the times of Fenyang girls from 1999 to 2025. And then what? Everyone can only walk with you for a while? The Right Path shows the main story line of the film showing the separation of characters. When the emotional changes of people's gathering and parting are shown by literature and art, do you want to set off with the 13 1 minute tour of mountains and rivers?

NO.7 "The Return of the Great Sage" is an era that needs heroes

Aside from the controversy about marketing, Return of the Great Sage finally gives a hope to domestic animated films, and fans of domestic animated films must feel like they have been arrested when they see Return of the Great Sage. Superheroes? Saved the general. In the poster of The Return of the Great Sage, the Monkey King posed a pose similar to that of Spider-Man? Superheroes? Attitude, and this film, as its slogan says, gives domestic animated film audiences a superhero who belongs to us.

NO.8 "Fuck off, tumor jun" and do it quickly

"Fuck off, tumor jun" may be at the bottom of the box office, but no matter how many people's tears it cheated, it can definitely squeeze into the front row. Before entering the cinema, the audience may not understand why. Dry it quickly, okay? But when you walk out of the cinema after watching the movie and see this sentence again, I believe many people (most of them) will cry again. Adapted from the famous cartoonist Xiong Dun's real experience of Fuck off, tumor jun, I poured a bowl of chicken soup to all the audience in a tragic way. Dry it quickly, okay? It once became the motto that countless people encouraged themselves.

The ninth "intruder" kills time.

"Intruder" allows an old man who has lived far away from the third line for a long time to reopen dusty memories and face the entanglements that have affected his life in a specific era background. The regret of that year left an end in my heart. Time kills people? It is this intention that makes the criminals in the special era finally doomed by fate after many years? Hurt? .

NO. 10 "a spoon" turns a thousand times and finally sees the dawn.

As a director Virgo, A Spoon, which was successfully released after a major crisis, not only did not disappoint the audience, but even gave people a surprise, which made people believe that it was Chen Jianbin's directorial debut. ? Turn around a thousand times and finally see the light? It seems that the producer is making fun of himself, just like the black humor revealed in this movie, and has been telling you? Life is like this? A thousand turns and a thousand turns will eventually see the light.

20 15 the marketing of slogan, a new trend of domestic movies, is simple and rude, and it is still the crowning touch.

Movie slogans are movies like posters? Face? It is also an important means for the audience to understand the film. The style, characteristics and even standards of a film can be found in its advertising language. In the muddy China film market, the level of film slogans is also uneven. Most movies are used innocently? Performing? (The Great Sage returns? Giant screen demonstration? ; Yang Guifei, the woman of the dynasty? Aesthetic release? ; Monster hunting? Global hunting? )。 However, more and more domestic films have begun to pay attention to slogan, and this year, many new attempts and successful cases have been presented.

? Cartoons at the box office: simple and rude, with no bottom line.

Goodbye, Mr. Loser: Ha ha ha.

As a kind of fast-moving consumer goods, comedy movies need to be short, flat and fast in the design of advertising language, so that the audience can tell it is a comedy movie at a glance. In addition, in recent years, domestic comedies have exploded, so it is urgent to use an identifiable slogan to promote them. Villain Angels focuses on Deng Chao and Sun Li, a couple with nerve knives. The slogan used is called. Super couple. Hi? . This not only explains the leading role of the film, but also defines the film as? High movie? . Of course, whether it is high or low, you have your own judgment.

Play homophonic? Super couple. Hi? This has been implied in the comedy slogan. Goodbye, Mr. Loser. Ha ha ha? And "never expected" Ha ha ha ha? Simple and rude, except for the sound effect of laughter; From "Hong Kong"? Smile and respond? Too ordinary to leave an impression; Gu dezhao's "the wicked complain first"? With you, Gnome male-? This year, the hottest Yu-Ching Fei joke on the Internet was used. Pancake man claims to be important? Don't you like saving money? This is in line with the theme of the film.

? Help marketing: a clever boy, with his own topic, playing with allusions and stalks.

Mr. Six, Xiaogang Feng takes you to meet someone.

Nowadays, movies pay attention to marketing. If you want to have a good marketing effect, you have to create a topic. So some movies have their own themes in slogan. For example, what is the slogan in Guan Hu's Mr. Six Sons? Meet people? Previously, Xiaogang Feng's "Speed and furious 7" with a box office of 2 billion yuan could only see pores, but could not see people's hearts. What you showed me was a kind of excitement. I was not satisfied. I was looking at people's hearts. ? The bombardment of small steel guns attracted a hot discussion from netizens. Is it fast? The fans responded sharply: look at people's hearts and go to the autopsy room! "Mr. Liu" is not afraid of big things, and even directly uses the whole stalk as a slogan. However, it is gratifying that this time, Xiaogang Feng played the role of Sixth Master, which really made the audience excited. Moreover, through the cannon of Mr. Liu and the netizens who fought last time, they were able to communicate and reconcile to some extent, just like Liu Ye and Xiaofei in the movie.

Is "Searching for Dragons" typed? Touch gold in the new year? Slogan, repeatedly stressed in the propaganda that he is? Authentic touch gold fan? . Touch the word gold, only the original novel powder can smile. And this slogan also secretly made another fantasy movie "Nine-story Demon Tower" which was also adapted from "Ghost Blowing Lights" but had nothing to do with grave robbery. Lying down silently, he was really a scheming boy.

Of course, there are jokes to supplement the owner's own situation. For example, A Spoon, which was edited and re-created because of a star's drug abuse incident, once lamented on slogan that it was not easy to release. Turn a thousand times and finally see the dawn? Sadness is beyond words. Unfortunately, it was finally released, but it didn't match the snobbish market and became a few-day tour of the cinema.

All Things Grow, which focuses on lust, not only plays with sexual hints on posters, but slogan is naked? The works of tigers and wolves? Not only indicates the movie. Big? It also reminds the audience that this is a film with lower body thinking (Feng Tang's original is salty enough). ? One night stallion, the love of my life? From You Love Me. This slogan has a strong desire to tease, but the movie missed a fire and it didn't burn.

? The gibberish of the youth film: the second-grade girl looks up at the sky of 45 degrees.

Left ear: Love is right, but youth is wrong.

Since To Youth, youth films have proliferated in recent years. When fighting, abortion, truancy, suicide and going abroad become the mainstream of youth films, it really breaks away from youth and becomes a fantasy. Slogan of many youth films is also written like a QQ signature of a middle school girl. Like "left ear"? Right love is love, wrong love is youth? What did the "youth class" say? Know astronomy above and geography below, but don't understand adolescence? . At first glance, this slogan is a literary game, but when you think about it carefully, it is a illogical word game.

Jing M.Guo? At a young age? Also a master, "Tiny Times 4" as the final chapter, has it appeared? I spent ten years of my youth on your last date? What are the first three parts of slogan? Long live friendship and eternal youth? 、? The darkness is boundless, side by side with you? And then what? Grow up without regrets and fight for you? . Maybe we should be glad that he didn't use that sentence after all? Sadness flows against the river? .

Break the wind Youth and dreams, speed and passion? "My girlhood"? Remember, The Man in Youth is much simpler and more suitable for the film itself.

? Five slogans of the year: perfect touch

I think a really good movie slogan should be the crowning touch, and the theme of the movie should be clear at a glance and full of charm.

1. Assassin Nie Yinniang? A person has no peers?

The slogan of the year will be awarded to assassin Nie Yinniang Hou Xiaoxian? Willful? Blank space has caused great obstacles to ordinary audiences, and also caused an insurmountable gap between film critics and audiences. But this slogan has given a pontoon bridge across obstacles and gaps, even if you don't know anything about Hou Hsiao-hsien, even if you don't like Shu Qi's zero-degree performance, even if you get up and mumble after sleeping in the cinema? What the hell is this? Can you also learn something from this sentence? A person has no peers? I realized the loneliness of Black Man 3.

2. The mountains may leave? Everyone can only walk with you for a while?

Jia's film semiotics is still playing a role, but the extension of time and space makes the film's emotion and aftertaste longer. The theme of Mountains May Be Separated is the change of the times and the separation of people. Everyone can only walk with you for a while? The slogan is appropriate and poetic.

3. "burning heart in the hot sun"? The sky is watching?

There are two slogans in the scorching sun, which one is it? A major murder case, seven years of destruction, lawless people, desperate. ? And then what? The sky is watching? . The former borrows the story-telling style in movies, while the latter is religious and fatalistic. Obviously, the latter is more delicious.

4. the maze of the heart? What can be buried is a secret, but what can't be buried is a heart.

The small-budget masterpiece "Labyrinth of the Mind" can be called the conscience and surprise of domestic movies. The slogan of the movie? What can be buried is a secret, but what can't be buried is a heart. It not only reveals the core of the story, but also conforms to the black suspense and slightly absurd atmosphere of the film.

5. Fuck off, tumor jun? Dry it quickly, okay?

? Dry it quickly, okay? Slogan of "Fuck off, tumor jun" watched the movie, and I read this seemingly lonely and regrettable copy, with some helplessness.

Of course, this year's domestic films are far more commendable than these five films. "Save my husband"? There's hope if you live? ; The Taoist priest who went down the mountain? One door apart, two worlds? ; From intruders? Time kills people? They are all suitable for movies and have the effect of making the finishing point. However, what I like best is the slogan of the movie "Searching for Dragons"? Is this real money? . I hope that 20 16 domestic films can contribute more excellent works and wonderful slogan.