Wang Lao Ji's advertising case

Wang Laoji, a green carton that was seen on the market before, was produced by Guangzhou Pharmaceutical Group, and Wang Laoji, a red tin can, was produced by Jiaduobao.

Wang Laoji's trademark was registered by Guangzhou Pharmaceutical Group, and Jiaduobao signed a trademark use right lease contract with Guangzhou Pharmaceutical Group for a term of 20 10.

Former GPHL executives signed a supplementary agreement with Jiaduobao Group, which was extended to 2020. However, it was later found out that it was signed under the condition of bribery, so the supplementary agreement was invalid. Jiaduobao Group finally lost the right to continue to use the trademark "Wang Lao Ji".

Therefore, the original red tin cans on the market are all excessive. From the original double-sided writing of "Wang Lao Ji" to the current writing of "Jiaduobao" on one side of "Wang Lao Ji", the remaining "Wang Lao Ji" will definitely be removed in the future. Recently, the TV advertising slogan of Jiaduobao herbal tea has also changed from "afraid of getting angry and drinking Wang Laoji" to "afraid of getting angry and drinking authentic herbal tea". Wang Laoji, who was seen later, came from Guangzhou Pharmaceutical Group.

In fact, Wang Laoji's fame was brought by the operation of Jiaduobao Group. He donated 654.38 billion yuan in the Wenchuan earthquake, which left a good impression on the Chinese people.