How to operate Amazon stores and how to choose products?

There are many factors to consider when running a store and choosing goods on Amazon. The following are suggestions on how to operate and select products:

Run a store:

Optimize product list: Create an attractive product list, including clear pictures, precise titles and detailed descriptions, and use keyword optimization to improve search ranking.

Customer service: provide high-quality customer service, including timely reply to customer inquiries, handle refunds and returns, and actively solve customer problems.

Pricing strategy: Monitor competitors' prices and set competitive prices. Consider using automatic pricing tools.

Inventory management: maintain an appropriate inventory quantity to prevent additional expenses caused by shortage or excess inventory.

Advertising and promotion: use Amazon's advertising tools, such as responsible products, to improve the visibility of products. You can also consider using promotions and discounts to attract customers.

Collect and manage reviews: Encourage satisfied customers to leave reviews and pay close attention to store reviews. For negative comments, we should solve the problem in time and communicate with customers.

Data analysis: Use Amazon's reporting and analysis tools to monitor sales data, customer behavior and traffic sources, and adjust your strategy according to the data.

Global expansion: If the local market performs well, you can consider expanding your business to Amazon markets in other countries.

Optional products:

Market research: study the market demand to see which product categories have higher demand and lower competition.

Profit analysis: analyze the cost and selling price of potential products to determine the possible profit space. Consider freight, Amazon fees and other costs.

Choose products with rigid demand: choose products with rigid demand, which are usually unaffected by price fluctuations and have stable demand.

Focus on trends and seasonality: consider market trends and seasonal products. For example, during festivals, there may be higher demand for some commodities.

Supply chain management: ensure that your suppliers are reliable, can provide high-quality products and meet the inventory demand in time.

Competitive product analysis: analyze competitors' products, understand their prices, evaluations and sales, and learn from them.

Find out what you can improve or distinguish.

Abide by laws and regulations: ensure that the products you choose comply with the laws and regulations of the target market. Check whether any license or certification is required and whether it meets safety standards.

Brand and packaging: consider creating your own brand and designing professional packaging for products. This can not only increase the attractiveness of products, but also help to establish brand recognition.

Risk assessment: Assess the potential risks of products, such as return rate and defect rate, and formulate corresponding countermeasures.

Test and verification: Before large-scale investment, we can test the market reaction of products in a small scale. Adjust products and strategies according to test results.

Continuous monitoring: after the product goes online, continuously monitor the sales data, customer feedback and market dynamics. Adjust product selection strategy in time according to market changes.

Generally speaking, the operation and selection of Amazon stores is a process that needs careful analysis and continuous optimization. By deeply understanding the market demand, maintaining good customer service, using effective promotion strategies, and paying close attention to data and feedback, the performance and sales volume of stores can be improved. At the same time, Amazon should consider market demand, profit margin, supply chain management, compliance with laws and regulations and other factors when selecting products to ensure the success and sustainability of products.