Brand concept of Aiqin maternal and infant life house

A. Brand core: focusing on mother and baby, being pragmatic and innovative.

Focus on mother and baby: devote all your energy to the mother and baby industry, and concentrate on building Aiqin into the leading brand of China Boutique Maternal and Child Health Center;

Pragmatic innovation: love parents in one step, avoid boasting, put practical results first, and become a leader in the field of maternal and infant life houses. In order to further expand market channels, innovate products, innovative systems, innovative operation and management models, and open a new era of loving your parents!

B, brand style: soft and warm, fashionable and healthy.

Soft and warm: mainly reflected in the VI system of loving parents and star service. Blue gives people the feeling of freedom, lightness and safety, and exquisite service gives people the feeling of spring breeze, which makes them feel comfortable physically and mentally and happy shopping.

Fashion and health: mainly reflected in the store layout and brand product series. Storefronts, large and small, are full of fashion, and the dazzling array of brand goods and scattered displays add a sense of fashion. Every product in the store comes from brand manufacturers, and at the same time, it has passed 23 strict inspections within the company, and its health is absolutely guaranteed!

C. service concept: care with your heart and serve with your heart.

Care with heart: mainly reflected in three aspects. On the one hand, care for employees, on the other hand, care for consumers, and on the last hand, care for partners. Sincerely pay and gain trust;

Dedicated service: mainly reflected in two aspects. On the one hand, it serves consumers, and on the other hand, it serves partners. Dedicated and evergreen career.

D, quality concept: Excellence, from pure to true.

Excellent: mainly refers to the product technology and brand selection criteria. Self-produced products strive for perfection through refining standard technology, and purchased brand products are strictly selected through their own green and safe procurement standards, which meet the requirements of low carbon, environmental protection and rich nutrition;

Pure and true: it is the standard of raw materials for products. Aiqin's products are carefully screened, and both raw materials, production and packaging materials meet or even exceed the relevant national standards. Love parents only sell the purest and most valuable maternal and child products, with sincerity.

E. Brand personality: naive and dreamy, happy and fashionable.

Naive dreams: from logo, from the design of storefronts, shelves and windows, from the service quality of employees, from the humanized measures of management and so on. All of them reflect the lovely side of loving parents and giving consumers a dream shopping experience;

Happy fashion: Happy employees extend the connotation of happy service, sublimate it into a happy brand personality, and at the same time infect consumers, make them happy members and add a happy atmosphere of loving their parents.

F. Brand spirit: unity and hard work, pioneering and enterprising.

Unity and hard work: every employee of Aegean is the gene of its brand, and the essence of employee spirit is the spirit of the brand. Over the years, all the staff of Aiqin have a fine tradition of unity and hard work, forming the spiritual core of Aiqin brand;

Pioneering and enterprising: loving parents from scratch, from one store to hundreds of stores, from Beijing to the whole country, are pioneering and enterprising performances, which are all driven by the innate spirit of loving parents.