Do you know the brand A&F? Do you know it?

Abercrobie & Fitch (often referred to as A&F) is an American retailer. The company's current chairman and CEO is Mike Jeffries (Mike Jeffries). A&F sells casual clothing and accessories designed for customers aged 18 to 22. A&F has more than 300 stores in the United States and continues to set up new locations in other countries. A&F has three subsidiary brands, namely abercrombie (children's clothing), Hollister Co. and Gilly Hicks. Aamp;F advocates academic style, advocating comfort, nature and wildness, a little decadent and uninhibited, and mainly takes the casual route; Aamp;F's tailoring is relatively narrow, the neckline design of T-shirts is relatively low, and the waist is close-fitting, casual, comfortable and outstanding The bust and waist lines are sexy. A&F was founded in Manhattan in 1892 by David T. Abercrombie. It mainly sells high-end sports and travel clothing and supplies. Later, the company experienced a financial crisis in the 1960s. It was not resolved until it was acquired by The Limited in 1988 and re-planned the brand positioning. It was then transferred to Michael Jeffries and the current brand appeal is a "leisure luxury" brand. During its past years of selling travel supplies, A&F had many well-known customers, including Theodore Roosevelt, Amelia Earhart, Greta Garbo, Katharine Hepburn, Clark Gable, John ·Steinbeck, John F. Kennedy, Ernest Shackleton, Dwight Eisenhower and Hemingway. Since 1997, A&F's advertising methods have allowed the brand to maintain a high-profile image in society, including both positive and negative perceptions. In addition, the company has also been involved in issues including brand management, clothing design and unequal treatment of employees. In legal dispute. The company often launches products that are criticized by outsiders. In 2002, a series of clothing that promoted Asian and other ethnic groups was controversial. One of them is printed with the theme slogan "Wong Brothers Laundry Service-Two Wongs Can Make It White" and a pattern of a smiling man wearing a conical straw hat representing Chinese immigrants in the 1900s. Following a boycott by Asian student groups, A&F discontinued the series and issued a public apology. That same year, its children's clothing department removed a line of girls' thongs after parent groups staged store demonstrations across the country. This series of underwear has slogans such as "Eye Candy" and "Wink Wink" printed on the front. In 2004, two more controversial T-shirt incidents broke out. The first case involved T-shirts with the slogan "It's All Relative in West Virginia" as the theme. This slogan pokes fun at the incestuousness of the rural American South. West Virginia Governor Bob Wise publicly criticized A&F's "unwarranted negative image" of the West Virginia state. But A&F did not remove this series of T-Shirts. The second incident involved another T-shirt printed with the slogan "L is for loser" and a picture of a male gymnast making an L-shaped movement on the rings.

After USA Gymnastics President Bob Colarossi announced a boycott of A&F products, A&F stopped selling the controversial T-shirt in October 2004. In November 2005, A&F stopped selling products with titles such as "Who needs brains when you have these?” The Women and Girls Foundation of Southwest Pennsylvania launched a “girl-cott” campaign against A&F over clothes that portray stereotypes of blonde women with big breasts and mindless clothes. The boycott spread to the United States after being featured on NBC's Today Show. A&F stopped selling related clothing on November 5, 2005.