Without APP and applet, how did the ancients sell it? How advanced were the advertisements in Song Dynasty?

To say which dynasty had the best market economy in China in the last five thousand years, the Song Dynasty did its part. In the Song Dynasty, there were not only commercial streets, but also night markets, and both men and women could go out during the day and night. We should know that shopping is one of the best ways to promote the market economy, because there are regulations that do not limit the sex and time of going out, which greatly promoted the commercial development of the Song Dynasty.

In ancient times, there was no TV, no mobile APP, and no small program, but there was always competition. In order to stand out from many stores, advertising was particularly important. Do you think that the ancients were not afraid of the depth of the alley? No, when they played advertising, they were very slippery. Let's see how the ancients advertised!

times are progressing, but no matter how things change, their essence cannot be changed, such as advertising. The first step to attract customers is to have an ingenious advertising signboard. As the ancients said, "All the big books are listed on the thoroughfare", "Anyone who sells cooked food in Jingshi must be in a strange language, and then sell it widely". What do you mean? That is to say, if you want to make a lot of money in business, you must have billboards and propaganda slogans.

If you travel back and walk on the streets of cities in the Song Dynasty, you must see commercial advertisements everywhere. The Riverside Scene at Qingming Festival depicts the prosperity of commerce in the Song Dynasty in detail. According to incomplete statistics, there are 1 advertisements in Riverside Scene at Qingming Festival, including herbal tea, foot shops, fortune telling, hotels and so on. There are about 23 advertising signs, at least 4 light box advertisements and about 5 large advertising signs.

wine culture is an indispensable culture at all times and in all countries. And this piece of advertising is far beyond other commodities in terms of quality and popularity. For example, Wuliangye advertisement is very classic now. In ancient times, there was no TV and videos could not be filmed. How did they advertise?

First of all, embroidery is the most classic. When we watch TV, we can find that there is usually a curtain in front of the hotel, which is embroidery.

Secondly, some hotels with a little attention will make high-grade advertisements-light box advertisements. We can still see this kind of advertisement in some TV dramas in Japan, South Korea and Hong Kong. A luminous billboard is placed in front of the shop to attract customers. In fact, these are all the tricks left by people in the Song Dynasty, but there was no electricity at that time, so candles were placed inside for lighting. So don't doubt that these lamp advertisements are exposed when you see them on TV about the Song Dynasty.

in addition to these, restaurants also have a more special way of publicity-wine tasting conference. It is said that the smell of wine is not afraid of the depth of the alley, but I am afraid that I have not made publicity! Every year in front of Tomb-Sweeping Day, all the wineries in Lin 'an have to cook new wine. At this time, the whole city of Hangzhou smells of wine. It's a good time for publicity.

how to promote our own wine? Asking people to taste publicity word of mouth is undoubtedly the best advertisement.

The holding of the wine tasting conference needs the approval of the official organization "Check-up Office", then choose an auspicious day of the zodiac, set a date, post notices everywhere, invite the band to parade and publicize the products, and invite everyone to taste them. The "beautiful women" here are not the simple and beautiful ones we see on TV, but "female music", which is a literary and art worker, equivalent to today's female artists. They are all dressed up in costumes, wearing makeup, "wearing pearls and jade crowns, selling gold shirts and skirts", riding a BMW with a silver saddle, "playing with flowers and drums, or holding dragons and lyres". We can also see this form of publicity in major shopping malls today.

but to say the best effect, it has to be the celebrity effect. Do you think celebrity endorsement is the product of modern society? In fact, it appeared in the hands of Song people, the ancestors of marketing, but their spokespersons are not necessarily film and television stars like Xiaoxin, but celebrities in the field of poetry.

why is it that the best endorsement effect is not the beautiful and moving "female music", but the big names in the field of poetry? Because the Song Dynasty was famous for attaching importance to literati, the social status of literati was very high, and if they were famous in the field of poetry, their status would be even higher.

If you can have words written by great poets, then you can be proud of your peers. For example, Liu Sanbian, who wrote lyrics on purpose, is very popular in the singing girl industry. If you can have words written by Liu Yong, that means you can stand out among the singing girls. Liu Sanbian, the famous spokesperson of the singers, is only prestigious in the entertainment industry. To say that the most famous spokesperson in the Northern Song Dynasty and even the whole Song Dynasty belongs to Su Dongpo, a college student.

Dongpo's delicious food is quite famous. Dongpo pork, Dongpo elbow and the advertisement poems of gourmet Su Dongpo are particularly influential because of his status as a gourmet.

Cao Fu, a friend, sent him some trial-baked sprouts from Heyuan and invited him to taste them. When Mr. Dongpo tasted them, it was really good tea, so he wrote a poem with a wave of his hand:

The fairy mountain was wet with rain, and the fragrant muscle powder was not evenly washed.

The bright moon comes to cast a shadow over Yuchuanzi, and the breeze blows through Wu Linchun.

You should know that Jade Snow is kind-hearted, and it's not a brand-new ointment.

the play is a poem, and you smile, and it's always beautiful.

besides writing poems about friends' food, Mr. Dongpo is also willing to write advertisements for ordinary people. When Su Dongpo was exiled to Hainan, the first thing he did when he was exiled here was to find local food. And there is a local merchant who opened a scorpion shop. When he heard that Su Dongpo, a college student, came, he invited Su Dongpo to taste his delicious food and wrote a poem for him. Su Dongpo is not a stingy person, so he wrote another advertisement poem with a wave of his pen:

The jade color is even when rubbed with his hands, and the blue oil is tender and yellow.

sleeping in the spring at night knows the weight, crushing a beautiful woman and wrapping her arms around gold.

With Su Dongpo's poems as advertisements, the business of Sazi Store is booming.

Dongpo not only speaks for food and wine, but also speaks for beautiful scenery. He can be regarded as a leader in the propaganda field and the originator of the promotion of soft writing. Su Dongpo's life was bumpy, and he was exiled several times. Wherever he went, whether he was rich or poor, he could find beauty and build beauty. According to the survey, Su Dongpo's poems mentioned about 27 5-A-level scenic spots, such as "If you want to compare the West Lake with the West Lake, it is always appropriate to make light makeup and heavy makeup", and "There are 3 lychees every day, so you don't hesitate to grow up as a Lingnan person" and Yanling Eight.

The cultural and economic development of the Song Dynasty was the highest in China in ancient times, and the degree of commercial publicity was unprecedented. Among the spokespersons, Su Dongpo was the most outstanding. After all, Mr. Dongpo's fans were all over the country, and his poems were undoubtedly the best advertising words. Together with his status as a gourmet and a tourist, he was the first spokesperson of the Great Song Dynasty.