What is soft copy?

Soft articles are something that companies must go through, and they play an irreplaceable role in the company's product marketing and brand promotion. The benefits that good soft articles can bring are huge, and some soft articles that bring goods are not inferior to some anchors who bring goods. The central point of soft articles is what you can bring to users, rather than asking for massive publicity and promotion of yourself. You must first help others and bring them something useful so that people can be truly impressed.

If you just want to think about yourself, the effect will definitely not be ideal. A good soft article is to create value for readers and gain recognition from readers, thereby driving product sales and promotion. Good soft articles are revealed inadvertently when you are learning knowledge, discovered by you accidentally, and you also think it is very useful and will definitely help you. The true truth is simplicity, moisturizing things silently.

Because after all, soft articles are articles with a marketing nature. In the final analysis, they are still profit points such as future product sales. Only by paying attention to the needs of users and creating valuable articles for them can they be recognized. In this way, others can not only learn useful things, but also support your views and products, otherwise no one will buy it.

The biggest difference between soft advertising and hard advertising is that they are different in nature. Hard advertising directly tells you what the product does and how powerful it is, and directly confronts the audience head-on. But the premise is that you must have enough popularity and strength before you can achieve the final results. However, the market is generally small and medium-sized enterprises, which do not have such strong strength and capital to resist head-on.

So using soft articles, which is as soft as water, can achieve the effect. You must know that good soft articles can be read with gusto, and it does not feel like an advertisement. When harvesting new knowledge, you can also be happy to be cultivated. Only in this way can the company's products and brand image be promoted to the maximum extent.

High effectiveness

The biggest benefit that soft articles can bring is that in the era of rapid development of information, the Internet, as a huge comprehensive response base station, can intuitively focus everyone on it. Demanders can find the information they need on it. Soft article marketing can directly expand the company's visibility and increase its exposure among online groups.

Cost-effectiveness

The second is low cost. Compared with the pit fee of hundreds of thousands if you find someone to bring the goods for live broadcast, the cost of soft articles is directly a drop in the bucket, and the cost is really as low as the lowest limit. The fee for a single article is only 300~500, and unlike live streaming, there is no brand accumulation except low price to boost sales.

On the other hand, soft articles can be posted multiple times without interruption, bringing continuous brand exposure, and can also be included online to continue to work for the brand. For small and medium-sized enterprises, the budget is generally very small, and it can be said to be used for soft article promotion with ease.

Inclusion

Furthermore, it can form a deposit on the platform, and users in need can find you through information retrieval. You must know that when many people buy any product now, the first step is to go online to find relevant information to compare and find the part they are interested in. Soft articles can play a big role at this time.

Effectiveness

Then it is used to enhance the corporate image. The current self-media platforms are the most popular, such as Toutiao, Baijia, Sohu, Yidian, etc. are all very popular. This type of news platform has high weight/high inclusion, which plays a very important role in keyword search. Moreover, the use of authoritative media to help publish on these platforms will make it more acceptable and trustworthy to the public, helping to enhance the credibility of the company.

Sustainability

Finally, the battery life is long-lasting. Good soft articles do not require a large amount of investment like advertising. An article with good content and easy to be included can be displayed on the platform for a long time, allowing the brand to be continuously exposed, attracting the public's attention, and achieving marketing purposes.

So don’t underestimate the effect of soft article marketing. It plays an irreplaceable role in brand promotion and product promotion.