Full of transformation and cooperation, take stock of the top ten keywords of 20 19 automobile industry.

On the last day of 20 19, looking back on the whole year of 20 19, it is found that this whole year is the word of transformation and cooperation. Because of the recession of the global automobile industry and the decline of the economic environment, car companies are facing a crisis of survival, and it is natural for elephants to turn around. Coupled with the introduction of a series of policies, attracting investment and cutting budgets. It can be said that 20 19 of the automobile industry is hard.

Hydrogen fuel electricity?

With the continuous promotion of the strategic planning of the national new energy automobile industry, hydrogen fuel cell vehicles have become the new direction of R&D layout of many automobile enterprises. Great Wall Motor, Dongfeng Motor and other car companies have begun to develop hydrogen fuel cell vehicles. In May, Foton Motor reached a cooperation with Toyota and Yihuatong to jointly launch a hydrogen fuel cell bus. Multinational automobile companies, led by Toyota and Hyundai, have already completed the basic research and development stage of related technologies, and have begun to actively promote the market promotion of hydrogen fuel cell vehicles.

In the China market, the hydrogen fuel cell vehicle market has shown a rapid growth trend this year. 1- 1 1 month, the production and sales of fuel cell vehicles were 1426 and 1337, respectively, up by 398.6% and 375.8% year-on-year. No matter from the promotion of policies, the layout of automobile enterprises, or the cooperation between enterprises, there are indications that the development of hydrogen fuel cell automobile industry is expected to continue to accelerate and become another battleground for automobile enterprises after pure electric vehicles.

National six emissions

Since July 1, many provinces and cities across the country have implemented the most stringent national six emission standards ahead of schedule, and some cities have even implemented a higher standard of "National Six B" in one step. With the implementation of the new standards, the impact on domestic car companies is self-evident, and the auto market has been reshuffled in this new round of impact. A large number of national three cars have been eliminated, and the national five inventory models have become the targets of car companies. June car market, "price reduction"? Become a keyword.

Under the new policy, most domestic car companies began to replace new power to meet the requirements of new standards. And some independent brands without excellent technical reserves are passive. They can't sell in cities that implement the national six standards, so they can only retreat to second-and third-tier cities. Sales are naturally deteriorating, even to the brink of life and death. With the implementation of the "National Six Articles", the polarization of the automobile market has been formed this year. Only with real hard power in the future can we open up a new situation under this big wave.

Pickup truck into town

20 19 pickup truck has experienced a series of benefits. The National Development and Reform Commission, the Ministry of Ecology and Environment, and the Ministry of Commerce jointly issued the Implementation Plan for Promoting Upgrading and Blocking of Key Consumer Goods Combined with Recycling of Resources (20 19-2020), which clearly pointed out that market barriers, which is striving to break the restrictions on automobile consumption, is forbidden to introduce new regulations on automobile purchase restrictions in various places, and encourages cities at or below the prefecture level where conditions permit to accelerate the lifting of the restrictions on pickup trucks entering the city. Various localities have also issued documents and policies to open pickup trucks to cities, and more and more cities have opened their doors to pickup trucks.

With the loosening of policies, car companies also realize that pickup trucks will become a brand-new opportunity. China brand pickups such as Great Wall Gun and Kaicheng F70 all went on the market this year and achieved good sales results. From pure tool cars to personalized car choices, people's inherent impression of pickup trucks has also changed with the lifting of the ban. There is reason to believe that the pickup truck market will usher in more spring in the future. ?

Subsidized slope retreat

165438+ 10 month, the production and sales of new energy vehicles were completed10/10,000 and 95,000 respectively, down 36.9% and 43.7% year-on-year. This is the year-on-year decline of new energy vehicles for five consecutive months, and the decline is expanding.

In fact, there is no need to be overly pessimistic. The government gradually reduces the subsidy amount of new energy vehicles, leaving enough buffer period for manufacturers. Moreover, the development of the automobile market is still guided by new energy vehicles, and many automobile companies have been adjusting their strategies to cope with the impact of the changing situation.

SAIC goes against the trend with a new car. Its Baojun E series and MG ZS? Evs all performed well, among which Baojun New Energy 1 1 10 sold 6,929 vehicles in October, up 34.4% year-on-year. Guangzhou Automobile and Weilai cooperated with Guangzhou Automobile Weilai to release its own brand "HYCAN? Create together and work together to tide over the difficulties. As Shelley wrote in his poem, "If winter comes, can spring be far behind?" ?

5G era

Since 1990s, instant messaging and information exchange have developed rapidly in the era of "new economy", which has led to the economic development of Internet and artificial intelligence. The 5G era has opened the door, and we are about to enter the next technological innovation. As a product with cutting-edge technology, the car believes that with the help of 5G, new changes will begin.

5 G makes the collection of big data more effective, the digital conversion more accurate, and the transmission of cloud data faster, which will break some existing technical barriers of autonomous driving and bring more efficient information transmission through 5 G. I believe that the level of autonomous driving will usher in obvious improvement. It is likely to become a subversive revolution in human intelligent travel, and a brand-new travel experience may be just around the corner.

Joint stock is more open.

To put it bluntly, the opening of the joint venture is to dismantle the high wall built before the automobile industry in China. In order to protect state-owned automobile groups, the proportion of foreign shares in joint venture automobile companies shall not exceed 50%. Such value chain binding allows state-owned car companies to count money, while private car companies have long been in a weak position in the competition with joint venture car companies.

The opening of the stock ratio has freed the state-owned car companies from the warm infancy and accepted the tempering of the market in the coming storm. In this regard, private car companies have stronger "viability". In Bian Xiao's eyes, the state can make joint ventures more open, just like a "reform and opening-up" of the automobile industry, and once again bring the automobile economy back to the market, which will benefit not only private automobile enterprises, but also our consumers. ?

ETC policy

On May 28th, the Ministry of Transport issued the ETC policy "Implementation Plan for Accelerating the Application Service of Expressway Electronic Non-stop Toll Collection". Major banks have responded to the call of government departments and launched a series of ETC preferential policies, which has led to a linear increase in the number of ETC users. However, there are also discordant voices. Some provincial and municipal departments did not seriously study and analyze the actual situation of traffic flow, but pushed the expressway toll stations to keep only a small number of artificial lanes, resulting in a large number of vehicles without ETC, and some expressway toll stations even canceled all artificial lanes at the entrance, which was strongly reflected by the masses and had a bad influence on the image of the local city.

Financial service fee

In April this year, a video attracted widespread public attention. In the video, a woman sits on a Mercedes-Benz in a shop in 4S, crying about her rights protection experience. She bought a 660,000 yuan Mercedes-Benz as her 30th birthday present. However, before the new car opened the 4S shop, it was found that there was oil leakage in the vehicle engine. The 4S shop said that there is no refund or car replacement, and the engine can only be replaced according to the "Three Guarantees Policy for Cars".

With the fermentation of the incident, the private collection of 15000 yuan financial service fee involved in the sales link of this Mercedes-Benz 4S store also surfaced. Subsequently, Mercedes-Benz Motor Company issued a statement: Mercedes-Benz does not charge any financial service fees to dealers and customers. At the same time, dealers are required to be honest and law-abiding in the process of independent operation to ensure the legitimate rights and interests of consumers.

A wave of layoffs

Great changes in the automobile industry are coming, and car companies are also experiencing pains. At the end of last year, General Motors announced that it would close seven factories around the world and lay off 654.38+0.4 million people. According to CEO Mary Bola, GM's capacity utilization rate in North America is about 70%, which is 80% lower than the profit standard line. In this regard, workers expressed strong dissatisfaction. In September this year, the All-American Automobile Workers' Federation organized about 48,000 employees of General Motors to go on strike for 3 1 day, which cost General Motors about $2 billion.

In addition, Ford Motor announced in June that it would lay off 654.38+0.9 million people; Mercedes-Benz plans to lay off 10000 people by 2022, of which management10%; Audi said that 9,500 people will be laid off by 2025; BMW will lay off 5,000-6,000 people by 2022; The move is to cope with the expenses of electrification transformation and autonomous driving technology. Unexpectedly, even Tesla was among them, with 7% layoffs.

combine

Similarly, in order to cope with the expenditure of electrification transformation and autonomous driving technology, car companies have also carried out large-scale cooperation. Whether it is a strong alliance or a group to keep warm is a matter of opinion. One of the most sensational news is the merger of PSA and FCA, each holding 50% of the shares of the new company, and building a leading enterprise in the world automobile industry. If the two parties can merge successfully, the new automobile group will become the fourth largest automobile group in the world. General Motors cooperates with LG Chem to produce battery cells on a large scale, which will be applied to the company's future electric vehicle products. Toyota bought a 4.9% stake in Suzuki to help expand the Indian and African markets, and then increased Subaru's shareholding ratio to more than 20%. Hitachi and Honda merged their four auto parts manufacturers to cope with the research and development of a new generation of electric vehicles and autonomous driving technology. In addition, there is cooperation between Ford and Volkswagen on the MEB electric vehicle platform, which may produce Mustang pure electric vehicles; A joint venture between BMW Group and Great Wall Motor has set up a beam car, which may produce electric MINI；. There is also a new energy vehicle project in which Toyota and BYD cooperate to let BYD OEM cars for Toyota.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.