Appreciation banquet and promotion planning activity plan for further education banquet

Teacher Appreciation Banquet and Promotional Planning Activities Plan

1. Target Market Analysis

Mentors and students get to know each other for the first time More than a thousand days and nights, it has given students lifelong enlightenment, given them understanding and tolerance, and taught them the concept of being accurate every second. In recent years, "teacher appreciation banquet" has become very popular. According to the survey: Teacher Appreciation Banquet has become the second most important banquet for ordinary families to hold happy events, second only to wedding banquets. There are N reasons why "Teacher Appreciation Banquet" is popular:

Reason 1 (students): Other students are I have to host a banquet in a hotel, otherwise it will be very embarrassing.

Reason 2 (Parents): Other parents have held teacher appreciation banquets for their children. Children who do not thank teachers will be emotional and cannot tolerate their children.

Reason 3 (Parents): Relatives and friends must be entertained at the teacher appreciation banquet. Attending other people’s teacher appreciation banquets is a waste of money, so you have to do it in order to make some money back.

Reason 4 (Society): It is a great joy for a child to go to school. A gathering of relatives and friends to celebrate can increase the festive atmosphere and connect with each other.

Reason 5 (merchant): Business is booming, income has increased, it can gather popularity and festive atmosphere, and it can increase turnover and hotel popularity, why not do it.

2. Pricing strategy

1. When formulating the menu for the teacher appreciation banquet, consideration should be given to linking the recipes with the teachers to increase the festive atmosphere and win the favor of students and parents.

2. For high-priced dishes, it is recommended to use a combination of reduction and new dishes.

3. The price of the teacher appreciation banquet (explained below) should be divided into high, medium and low grades to reasonably expand the consumer level.

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel (but they must be determined based on the hotel's net profit).

3. Marketing strategy

1. Make a special thank-you banquet package. According to the actual situation, the "teacher-appreciation banquet" can be divided into "ten-year cold window banquet" 468 yuan per table, "gold list title banquet" There are three levels: "568 yuan per table" and "No. 1 Scholar and No. 1 Banquet" 668 yuan per table. The names of the dishes must be reasonably packaged to reflect the strong cultural atmosphere (see the attachment for the specific menu).

2. The first scholar and the first banquet are invited with great enthusiasm. We specially invite the top scorers in the college entrance examination (one in liberal arts and one in science) to gather in the hotel for a bright future; each top scorer will be presented with exquisite school supplies as a souvenir; and a gold list title banquet (leaders are asked to give full play to their personal connections and make invitation letters).

3. Merchant interaction, generous gifts. The hotel cooperates with other merchants, schools or suppliers to adopt a "one-to-one" format, sign reciprocal terms, and jointly prepare coupons for numerous students. It is recommended to adopt a "win-win" approach, with marketing, finance and the company actively participating.

4. There are gifts on every table and surprises everywhere. All students who hold a teacher-appreciation banquet in the hotel, regardless of the amount of consumption, will receive a bottle of Kouzijiao five-year-old 52-degree white wine (valued at 128 yuan per bottle). Anyone who patronizes more than ten tables (including ten tables) will receive a table of the same grade of meals; those who spend more than five tables (including five tables) will receive souvenirs for students to study, etc.

5. Free parking space, priority booking, free photography, free doctor's hat, etc.

6. After the meal, give the teachers who attended the banquet a small exquisite gift (the name, phone number, address, and website of the hotel should be printed on it).

IV. Advertising strategy

1. Place some outdoor advertisements (signs, banners, inkjet paintings) at the hotel’s entrance.

2. Combination of TV, street banners and newspaper advertisements. Advertising slogan: "The kindness of teachers over the years will never be forgotten, and a glass of sake expresses deep affection!" At this time, when the peach blossoms and plums are fragrant, the Bird of Paradise Hotel grandly launches a teacher appreciation banquet (ten years of cold window banquet, gold list naming banquet, number one and first banquet) to express the gratitude of all the students A feeling of gratitude.

3. You can try mobile phone text message advertising. The focus of mass messaging is the old customers of the hotel. Be careful to use appropriate language and mainly introduce the latest activities of the hotel.

4. Make a pop-up advertisement or a relatively large FLASH animation advertisement or banner on some protocol websites. The processing of web animations and images must be consistent with the marketing content.

5. Flyer advertising can also be used, and 10,000 copies of the event leaflet can be printed, WeChat vipzcwy, but the production of the leaflets must be exquisite, and it is best to be accompanied by food display pictures.

Note: You can choose several types of the above advertisements at the same time to promote key communities or schools.

5. Other related strategies

Security must ensure the safety of the hotel; adopt some incentive policies for waiters and related staff to mobilize their enthusiasm for work (this can be detailed later) content); play some high-grade music in the hall; service language skills; the speed of serving food must be fast; the decoration of the hall does not need to be too luxurious, but it must be beautiful and generous, showing the humanistic culture of respecting teachers and respecting morality. .

VI. Effect prediction

1. Direct effect: If promotion and related services are in place, 100 more tables will be accepted per month, with an average of 500 yuan/table, or 50,000 yuan, and net profit will be increased. About 20,000 yuan; the total income is at least higher than the same period last year, and strives to break through the million mark again.

2. Indirect effect: Word-of-mouth publicity with an increase of 1,000 customers per month, plus banners, outdoor advertising, newspapers, online media advertising, souvenir advertising, 10,000 leaflets, etc., directly knowing the number of people at least 20,000 More than 1,000 people, it improves the brand effect and increases the opportunities for these people to come to the hotel for consumption in the future, which has long-term marketing benefits.

7. Other suggestions

1. The reservation department can search for information on some key customers and promote it among familiar customers first.

2. Under the condition of obtaining the customer's consent, enter the customer's information into the reservation department database (the key is the customer's name, position, unit and mobile phone number) to serve future promotions (can be detailed later) transform this content).

3. Build the hotel’s website as soon as possible. The website must be made by professionals. The domain name must be simple and easy to remember. The design of the web page must reflect the characteristics of the hotel. The colors should be mainly warm. , it is best to have a large FLASH animation on the homepage, as well as a news release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Through online marketing WeChat vipzcwy (the biggest advantage is a large audience range and low cost), enhance the hotel's visibility and increase market share.

8. Budget

1. Special souvenirs for the number one scholar (arts and sciences): 10,000×2=2,000 yuan;

2. Memorial gifts for teachers: 100 ×15=1,500 yuan;

3. Free wine: five-year-old 52-degree Kouzijiao 128×100=12,800 yuan. The free wine is available until the end of this month (provided by Kouzijiao supplier).

4. Flyer: 10000×0.12=1,200 yuan;

5. PhD hat, photography, venue layout cost 500 yuan;

6. Advertising fee : Completed sign (or Banner slogans, advertising words, promotional terms, service terms;

2. X display rack samples, inkjet printing samples, leaflet samples;

3. "Teacher Appreciation Banquet" set menu.