What kind of training does the manager need?

Managers need to receive the following training:

1. Integrate the role of store manager into the training. If the branch of a chain store is an independent fortress, then the manager is the supreme commander of the fortress. If he doesn't even know his role, he will be ruined in the end.

Specifically, the store manager plays three roles: the person in charge of profits, the store manager, the executor and disseminator of corporate culture and system. This is to make them understand their responsibilities.

2. Administrative ability training. In addition to outstanding sales ability, the store manager is also the executor of the whole store. He must have certain administrative management ability and excellent management ability.

Handle employee relations well and conduct fair and correct performance appraisal. Starting from the overall situation, scientific division of labor and strict supervision according to employees' personality characteristics, mobilizing employees' work enthusiasm and responding to emergencies flexibly and calmly are the basic abilities that store managers must have.

3. Service concept training. In the market, there are many shops in the same company, but there are more shops in different companies. Poor service directly leads to a decline in turnover. For the store manager, in addition to excellent hardware, software is the first service, and the store manager must firmly adhere to the concept of service first to drive the service level of the whole store.

Service is another facade, and a person's service quality is problematic, which may affect the image of the whole store. What is important now is innovative service. If your service is not novel and unpopular, then your service is not a service.

4. Management training. The most direct performance of a qualified store manager is the increase of turnover, so it is necessary to cultivate the management ability of the store manager and how to make a profit.

For example, by investigating the customer's purchase unit price, it provides data reference for future collection, purchase or price change; Appropriate staffing should be carried out according to the number of passengers. At the same time, the store manager must master the turnover and understand that the turnover is obvious, while the gross profit and net profit are internal figures. Only by enriching internal resources can we embark on a healthy management track.

5. Commodity management training. Mainly the management training of commodity procurement, sales and inventory. For example, commodity classification is more scientific and convenient, and in which time period are the seasons of different commodities concentrated.

At the same time, we also need to know the product inventory, daily sales, the quantity and type of customer returns, which products are more popular, which products are not favored by customers, and the arrival time, all of which need to be understood by the store manager to form a global vision.

6. Sales skills training. The store manager should also be an activist, which means that the store manager himself is also a salesman. The manager is the representative of the whole store.

If the store manager's sales skills are not skilled enough, or can't convince the public, other shop assistants will lose confidence in the second place, and sales will be quite poor. It is very important to train the sales skills of store managers. A store manager with good sales skills can attract more customers and set an example for employees at home.